{"id":10022,"date":"2021-02-09T12:58:34","date_gmt":"2021-02-09T10:58:34","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=10022"},"modified":"2021-02-09T13:01:15","modified_gmt":"2021-02-09T11:01:15","slug":"how-hubspot-content-strategists-improve-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-hubspot-content-strategists-improve-seo\/","title":{"rendered":"How HubSpot Content Strategists Improve SEO"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/blog.hubspot.com\/hubfs\/GettyImages-1192865248.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How HubSpot Content Strategists Improve SEO\" title=\"How HubSpot Content Strategists Improve SEO\" \/><\/div>\n<h3 class=\"wp-block-heading\">How HubSpot Content Strategists Improve SEO<\/h3>\n\n\n\n<p>If you need help building a website, creating a company blog, or getting <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">webpages<\/a> discovered by search engines, there&#8217;s plenty of<a href=\"https:\/\/academy.hubspot.com\/courses\/seo-training\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0SEO training<\/a>\u00a0that can help you get started.<\/p>\n\n\n\n<p>But, once your website is built and your customers find your <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">content online<\/a>, how do you improve your search ranking and reach a larger audience?<\/p>\n\n\n\n<p>While keyword research, overlap tests, and link-building, are a must for creating an online presence, there&#8217;s much more you can do to increase the amount of traffic coming to your webpages.<\/p>\n\n\n\n<p>That&#8217;s why we spoke to experts on HubSpot&#8217;s SEO team to learn how they&#8217;ve improved content strategy over time. Read on for a list of their tips that can help you rank higher on search engines and optimize the accessibility of your marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_24897\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/VD6gfd99wEU?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<\/div><figcaption>How HubSpot Content Strategists Improve SEO<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve SEO Like HubSpot<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Encourage visitors to search for your brand.<\/h3>\n\n\n\n<p>When your business is growing, it&#8217;s important to increase the share of unbranded searches coming to your website. These are keywords that aren&#8217;t specific to your brand, but they may be relevant to your industry.<\/p>\n\n\n\n<p>For example, if you were a power-washing company located in Massachusetts, then you would want to rank for a search like, &#8220;best power-washing companies in New England.&#8221; While the name of your company isn&#8217;t included in this search, you would still want your website to appear in the search results when someone is looking for power-washing services in the New England area.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/How%20HubSpot%20Content%20Strategists%20Improve%20SEO-Dec-16-2020-04-16-25-08-PM.png\" alt=\"How HubSpot Content Strategists Improve SEO \" \/><figcaption>How HubSpot Content Strategists Improve SEO<\/figcaption><\/figure>\n\n\n\n<p>Once your company grows and develops stronger relationships with its customers, you can encourage branded traffic to your webpages. In fact, companies like Amazon have even influenced their buyers&#8217; search habits, and now its customers add &#8220;amazon&#8221; to their search queries when researching products on Google. This ensures that the top result on the SERP is most likely a link to an Amazon page.<\/p>\n\n\n\n<p>Your company can have a similar effect on its customers by becoming a thought leader and resource for topics related to your industry. For instance, if customers had questions about how powerwashing works, its benefits, when you should do it, etc. then our powerwashing company might have a blog that answers all of these questions. As people read these articles and become familiar with our content, they might amend their search queries to include the name of our company so they can access our content faster.<\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.blog.hubspot.com\">www.blog.hubspot.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How HubSpot Content Strategists Improve SEO If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there&#8217;s plenty of\u00a0SEO training\u00a0that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[431,1037,871,8,981,483,376,99],"class_list":["post-10022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-content-marketing-strategy","tag-hubspot","tag-search-engine-optimization","tag-seo","tag-seo-strategy","tag-web-content","tag-webpage","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How HubSpot Content Strategists Improve SEO<\/title>\n<meta name=\"description\" content=\"How HubSpot Content Strategists Improve SEO If 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