{"id":10039,"date":"2021-02-14T12:33:35","date_gmt":"2021-02-14T10:33:35","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=10039"},"modified":"2021-02-14T12:33:38","modified_gmt":"2021-02-14T10:33:38","slug":"seo-priorities-for-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/seo-priorities-for-2021\/","title":{"rendered":"SEO Priorities for 2021"},"content":{"rendered":"
\"SEO<\/div>\n

9 SEO Experts on 2020\u2019s Impact and SEO Priorities for 2021, Part 2<\/h3>\n\n\n\n

Working at Wellspring Digital with an SEO<\/a> OG, Karl Hindle, has given me access to some of the smartest people in SEO<\/a>. I\u2019ve been able to interview a few of them already, namely\u00a0Lily Ray<\/a>,\u00a0Duane Forrester<\/a>,\u00a0Jim Hedger<\/a>, and\u00a0Tim Capper<\/a>. And\u00a0more are on their way.<\/p>\n\n\n\n

2020 was a year of upheaval, to put it mildly. Marketing your business<\/a> has become even more challenging in these turbulent times, and SEO is not any different.<\/p>\n\n\n\n

So, I thought I would ask some of my favorite SEOs, including many friends of Wellspring Digital, their thoughts on SEO in 2020 and what\u2019s in store for SEO in 2021. I asked these SEOs only two questions\u2026<\/p>\n\n\n\n

  1. In what significant ways has the global pandemic changed SEO?<\/li>
  2. What should be the top SEO priorities for marketers in 2021?<\/li><\/ol>\n\n\n\n

    The SEO Experts<\/h3>\n\n\n\n

    So, who did I ask?<\/p>\n\n\n\n

    1. Lily Ray, Director of SEO for Path Interactive<\/li>
    2. Duane Forrester, VP of Industry Insights at Yext<\/li>
    3. David Harry, Owner, and Sifu at SEO Training Dojo<\/li>
    4. Doc Sheldon, Founder\/Owner at Intrinsic Value SEO<\/li>
    5. Omi Sido, Senior Technical SEO at Canon Europe<\/li>
    6. Jim Hedger, Owner of Digital Always Media and Co-Host of Webcology<\/li>
    7. Dave Davies, Owner of Beanstalk Internet Marketing and Co-Host of Webcology<\/li>
    8. Barry Schwartz, President of RustyBrick, Inc., and Editor at Search Engine Roundtable<\/li>
    9. Tim Capper, SEO Director at Online Ownership and GMB Expert<\/li><\/ol>\n\n\n\n

      These SEOs gave me quite a bit of information to work with, so I will be doing this in segments as a three-part series. Next up we have the three-letter name power trio of Jim Hedger, Doc Sheldon, and Omi Sido.<\/p>\n\n\n\n

      \"SEO<\/figure>\n\n\n\n

      The COVID-19 Pandemic\u2019s Impact on SEO<\/h2>\n\n\n\n

      The first question I asked these three was \u201cIn what significant ways has the global pandemic changed SEO?\u201d We\u2019ll start with Jim\u2026<\/p>\n\n\n\n

      Jim Hedger on the Pandemic\u2019s SEO Impact<\/h3>\n\n\n\n

      We are at one of the most challenging crossroads in human history and there are several real-world forces that will affect how the digital environment evolves over the coming year, along with extraordinary breakthroughs in one extraordinary technology.<\/p>\n\n\n\n

      Let\u2019s deal with the largest of the real-world influences first as we can only note them because they\u2019re very difficult to predict and our society does not have a consensus on how to handle them.<\/p>\n\n\n\n

      COVID19\u2019s Impact on \u201cNormal\u201d<\/h4>\n\n\n\n

      First came the plague. COVID19 has changed pretty much everything about our society except our assumption there is a normal we can go back to. There isn\u2019t. Normal was swept away in March of 2020 when the world went into varying degrees of shut-down to try to prevent the spread of COVID19.<\/p>\n\n\n\n

      What will emerge in 2022 is anybody\u2019s guess but it will be a long time before a generation of entrepreneurs recovers the capital lost during the shutdowns. Think of all the storefront businesses, the restaurants and bakeries and bars and retail stores that used to be your Main Street.<\/p>\n\n\n\n

      So many of them have been forced out of business we won\u2019t realize what we\u2019ve lost until the world slowly starts to reopen and we try to rediscover our personal normal, only to find many of our normal things simply aren\u2019t there anymore.<\/p>\n\n\n\n

      COVID19\u2019s Impact on Small Business<\/h4>\n\n\n\n

      Small business will always be the primary driver of our economy but how small business gets conducted is changing. For a short period in May 2020, eCommerce platform Shopify Inc displaced the Royal Bank as Canada\u2019s most valuable business.<\/p>\n\n\n\n

      As small businesses around the world raced to place their wares online where people could see them, the Montreal-based software company best known for its in-store point of sales products became a global giant.<\/p>\n\n\n\n

      Even though small businesses are competing with an even larger e-tail giant in Amazon, many local merchants left standing are there because they were able to find ways to use the Web to sell their products and services.<\/p>\n\n\n\n

      They\u2019re also there because many real-world communities are actively looking for ways to support the small businesses that help make up their neighbourhoods.<\/p>\n\n\n\n

      COVID19\u2019s Impact on SEO and Google My Business<\/h4>\n\n\n\n

      For SEOs, this marks an excellent opportunity to push local businesses. Google My Business is the best way to get a local business noticed for being local.<\/p>\n\n\n\n

      Google and other search engines are going to continue to discover the vast majority of content on their own but increasingly they need help to identify and extract information from our client\u2019s web properties. Google My Business gives a dozen or more ways of expressing important information about local businesses.<\/p>\n\n\n\n

      Even though people aren\u2019t venturing out to shop like they did in previous years, they still want to purchase from local merchants. This goes double for local restaurants.<\/p>\n\n\n\n

      While most take-out operations use a consolidated delivery service like Uber Eats or Skip-the-Dishes, web-users often discover local food options via Google or other search tools before moving their purchase actions to the third-party order\/delivery service. Be sure your clients are as visible as possible and providing as much data as possible.<\/p>\n\n\n\n

      9 SEO Experts on 2020\u2019s Impact and SEO Priorities for 2021, Part 1
      https:\/\/www.business2community.com\/seo\/9-seo-experts-on-2020s-impact-and-seo-priorities-for-2021-part-1-02382601<\/a><\/p>\n\n\n\n

      Read more: www.business2community.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      9 SEO Experts on 2020\u2019s Impact and SEO Priorities for 2021, Part 2 Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I\u2019ve been able to interview a few of them already, namely\u00a0Lily Ray,\u00a0Duane Forrester,\u00a0Jim Hedger, and\u00a0Tim Capper. And\u00a0more are on their […]<\/p>\n","protected":false},"author":3,"featured_media":10041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[872,561,238,41,1047,871,23,8,234],"class_list":["post-10039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business2community","tag-covid-19","tag-entrepreneur","tag-google","tag-marketing-your-business","tag-search-engine-optimization","tag-search-engines","tag-seo","tag-small-business"],"yoast_head":"\nDazzlepop | SEO Priorities for 2021<\/title>\n<meta name=\"description\" content=\"SEO Priorities for 2021 Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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