{"id":1022,"date":"2019-02-21T13:32:24","date_gmt":"2019-02-21T11:32:24","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1022"},"modified":"2019-02-11T13:34:38","modified_gmt":"2019-02-11T11:34:38","slug":"4-building-blocks-to-help-your-brands-seo-strategy-succeed","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/4-building-blocks-to-help-your-brands-seo-strategy-succeed\/","title":{"rendered":"4 building blocks to help your brand\u2019s SEO strategy succeed"},"content":{"rendered":"
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Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.<\/h2>\n

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018\u00a0started their online purchases with Google or another search tool<\/a>\u00a0\u2014 more than three times the number who started at retailers\u2019 sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let\u2019s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.<\/p>\n

Crawlability: lay your SEO foundation<\/h2>\n

To appear in search results, your site must be found by search engines. That means if you\u2019re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix:\u00a0your site\u2019s robots.txt file<\/a>. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don\u2019t.<\/p>\n

You\u2019ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch. The ideal sitemap for SEO crawlability includes all of your site\u2019s categories, subcategories, and product pages. If you\u2019re wondering how long it will take to map or update your site\u2019s thousands of product pages, services like Screaming Frog can generate a sitemap you can link to in your robots.txt file. After you\u00a0update robots.txt, submit it to Google<\/a>\u00a0and other search engines so they can re-crawl your site as soon as possible.<\/p>\n

If your site uses older plug-in technology like Flash or Silverlight to display content, you face a bigger crawlability challenge. Flash and Silverlight content is invisible to search engine crawlers so it can\u2019t appear in search results. To make that content visible, you\u2019ll need to convert it to a format that can be indexed, like HTML5 or JavaScript. The\u00a0conversion process can take a few months<\/a>, and you may need new software and coding talent to make it happen. After the conversion is complete, you can map the content, update your robots.txt file, and submit it to Google.<\/p>\n

Content optimization: leverage your existing assets<\/h2>\n

When your robots.txt, sitemap and crawlability issues are solved, the next SEO building block to put in place is content optimization. This requires making better use of your current assets to improve your rank for specific keywords. You can use Google Keyword Planner to develop a list of target keywords based on volume and ROI. Then use the list to enhance your meta tags and content, starting with your top-level pages and working down through your categories and subcategories and finally ending with product pages.<\/p>\n

An alternative to working through your entire site is to focus on optimizing a few select pages. For example, if product category \u201cPage A\u201d does reasonably well, use\u00a0Google Search Console<\/a>\u00a0to evaluate its performance. Does the page align with particular keywords? If so, you can optimize the category page for those keywords to boost its performance. This will serve to enhance, but not replace, your programmatic SEO tools.<\/p>\n

Offsite: build links and brand engagement<\/h2>\n

The next stage of building your SEO program is pursuing offsite strategies like link-building and social influencer relationships. You don\u2019t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you\u2019ll see from your link-building and influencer efforts.<\/p>\n

Link building requires research, and it\u2019s a good idea to review\u00a0Google\u2019s link-building ethics and best practices<\/a>\u00a0before you begin. The most efficient way to find possible links is with a tool like SEMrush that shows you where your competition\u2019s backlinks originate. That tool displays a list of potential sites to reach out to with link requests. Narrow that list to high-quality sites with good traffic and a strong social media presence. Don\u2019t expect a huge response to your outreach \u2014 a 10 to 15 percent response rate is good for link-building campaigns.<\/p>\n

Finding the right influencers requires research, too. You need to know your product and your audience. You also need to identify the social media users who\u2019ve built a following by posting about your industry or niche and then learn who their audience is. It\u2019s also important to understand that the best-known influencers in your niche may not deliver the best ROI for you. You can break the bank working with high-profile influencers, or you can choose to work with micro-influencers. These are people who may only have tens of thousands of followers, but they\u2019ve earned a high level of trust and authority within that group. Depending on your niche and your goals, micro-influencers may prove to be more cost-effective.<\/p>\n

Content creation: expand into knowledge topics<\/h2>\n

If your company is mature in its SEO program, you can focus on content creation at a whole new level. At this stage, your content should expand beyond describing your products and services to answering consumer questions related to what you sell. For example, instead of creating more content about the shoes you sell, create content about how to choose shoes for different events, how to care for leather shoes and so on. Deciding what topics to focus on requires keyword and competitor research.<\/p>\n

Use a tool like SEMrush to do a content gap analysis based on your products, segment, market and relevant search phrases. For example, a watch retailer\u2019s keywords include basics like \u201cmen\u2019s watches\u201d and \u201cwomen\u2019s watches,\u201d but there are other popular search phrases they can leverage, too, such as \u201cwatch repair\u201d and \u201ctypes of watches.\u201d By doing this analysis, you can typically generate somewhere between 750 and 6,000 keywords that you can use to create non-promotional content.<\/p>\n

You\u2019re not going to use all the keywords, though. The next step is to segment your new list of keywords and analyze how you perform for those phrases versus how your competition performs. This sifting can take anywhere from a few days to a full month. The time you spend on this is an investment that leads to a content road map for your SEO program. For example, you can prioritize the keywords where you have a competitive opportunity and make them the focus of your content creation program over the coming year.<\/p>\n

To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic.<\/p>\n

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Source:\u00a0https:\/\/searchengineland.com\/4-building-blocks-to-help-your-brands-seo-strategy-succeed-310994<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018\u00a0started their online purchases with Google or another search tool\u00a0\u2014 more than three times the number who started […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[68,8,47],"class_list":["post-1022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-information","tag-seo","tag-strategy"],"yoast_head":"\nDazzlepop | 4 building blocks to help your brand\u2019s SEO strategy succeed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/4-building-blocks-to-help-your-brands-seo-strategy-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 4 building blocks to help your brand\u2019s SEO strategy succeed\" \/>\n<meta property=\"og:description\" content=\"Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018\u00a0started their online purchases with Google or another search tool\u00a0\u2014 more than three times the number who started […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/4-building-blocks-to-help-your-brands-seo-strategy-succeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T11:32:24+00:00\" \/>\n<meta property=\"og:image\" 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\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" 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building blocks to help your brand\u2019s SEO strategy succeed","og_description":"Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018\u00a0started their online purchases with Google or another search tool\u00a0\u2014 more than three times the number who started […]","og_url":"https:\/\/www.dazzlepop.net\/site\/4-building-blocks-to-help-your-brands-seo-strategy-succeed\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-02-21T11:32:24+00:00","og_image":[{"url":"data:image\/jpeg;base64,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","type":"","width":"","height":""}],"author":"Noura 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