{"id":10320,"date":"2021-08-16T12:50:49","date_gmt":"2021-08-16T10:50:49","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=10320"},"modified":"2021-08-16T12:50:53","modified_gmt":"2021-08-16T10:50:53","slug":"what-website-content-can-do-for-your-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/what-website-content-can-do-for-your-business\/","title":{"rendered":"What Website Content Can Do For Your Business"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"203\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F6116a80b4f1012ae7b06b5a1%2FTop-view-of-two-business-people-working-on-a-strategy-%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What Website Content Can Do For Your Business\" title=\"What Website Content Can Do For Your Business\" \/><\/div>\n<p>Top view of two business people working on a strategy.<small>GETTY<\/small><\/p>\n\n\n\n<p>There are few businesses these days that don\u2019t have a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">website<\/a>. Consumers expect them to. Prospective customers will just keep moving if they don\u2019t find a website link in an internet search.<\/p>\n\n\n\n<p>There are more than&nbsp;<a href=\"https:\/\/www.rfi.fr\/en\/science-and-technology\/20210806-on-its-30th-anniversary-the-internet-now-has-1-8-billion-websites\" target=\"_blank\" rel=\"noreferrer noopener\">1.8 billion websites<\/a>&nbsp;online, although that number&nbsp;<a href=\"https:\/\/www.internetlivestats.com\/total-number-of-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">changes by the second<\/a>. Fewer than 200 million are active, which is still a hefty number to compete with. If your business has one of them, how will people find you? Moreover, what will make them stay?<\/p>\n\n\n\n<p>Website content triggers search engine rankings, which in turn increase traffic to your website. Getting visitors through your company\u2019s online front door is just the first step, though. Content is the critical factor in achieving success on multiple fronts. Here are three ways website content done right can do right for your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Website Content Gets You Found<\/h4>\n\n\n\n<p>When someone types a query into a search engine, the engine\u2019s <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">algorithms reach<\/a> out and find relevant content. The more relevant the content, and the more of it the engine finds, the higher a website will appear in search results. Simple, right?<\/p>\n\n\n\n<p>When you launched your company\u2019s website, you might have spent considerable time incorporating keywords, title tags and meta descriptions in an effort to get search engines to discover your shiny new online presence. The challenge lies in continuing that work long after the initial launch.<\/p>\n\n\n\n<p>The\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/01\/15-best-practices-for-creating-website-content-to-attract-leads\/?sh=502a73be55dd\">more organic your content<\/a>\u00a0is to a query, the higher your website will rank. Perhaps you did everything right when you launched, but if you don\u2019t keep your website content up-to-date, you will fall out of favor with search engines quickly.<\/p>\n\n\n\n<p>In their quest to produce the most pertinent results for queriers, search engines constantly change their algorithms. In 2020, Google ran more than 600,000 algorithm experiments, which resulted in&nbsp;<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/mission\/users\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 4,500 changes<\/a>&nbsp;to its search feature.<\/p>\n\n\n\n<p>Website content produced for SEO isn\u2019t just a one-and-done proposition. There are too many moving parts, from how people are querying a topic to the algorithms search engines are running at any given time. Your website content must be always fresh, responsive to current events and queries, and in step with the algorithms of the day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/proxy\/lW9TKXtvLnQrgdIB9_8pZHBjBs0EDBYjnkdzDA2yUI7thev3mP5JLO8ZL4lKAyl3eFox65MLBIyMXSK4s2DW8misM3VTw1nfNsNEfmW4GLXxSDCM80NE-2V8-z0E4s9HTsCYyTvq9CCcljn6RMda\" alt=\"What Website Content Can Do For Your Business \" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Website Content Makes You Relevant to Customers<\/h4>\n\n\n\n<p>Once a visitor finds your website online, the next step is to get them through that online front door. You can do that by&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2021\/07\/25\/maximize-your-website-content-with-these-4-strategies\/?sh=4105c033602f\">engaging potential customers<\/a>&nbsp;with website content that makes your brand matter to them.<\/p>\n\n\n\n<p>Your website visitors will have goals when they arrive. They may be exploring products or services to solve their problems. Or maybe they\u2019ve been saving to buy something they don\u2019t need but have been wanting for a long time. Your content needs to address whatever goals they have if you want to convert a prospect to a customer.<\/p>\n\n\n\n<p>Notice that I said your brand needs to address the customer\u2019s goals\u2014not the goals of your business plan. Of course, it\u2019s impossible to align your brand with everyone\u2019s goals every time, so&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2021\/04\/01\/want-to-create-compelling-content-that-converts-read-this-article\/?sh=406f3fa64f0d\">focus on the target audience<\/a>&nbsp;to whom your content will be germane.<\/p>\n\n\n\n<p>Leave the story of your brand on the \u201cabout us\u201d page. The balance of your content\u2014web pages, blog posts, videos, photos\u2014should tell the story of people like them who arrived with goals and left with having them met or exceeded.<\/p>\n\n\n\n<p>Most of the time, customers are not querying your brand. They\u2019re querying their own objectives. If your website content is relevant to those goals, your brand will rank high in search results. And that will bring customers through the door.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website Content Generates Sales<\/h2>\n\n\n\n<p>Attracting prospective customers to your website is a must to get a bigger slice of the market pie. However, neglecting to use website content to make existing customers&nbsp;<a href=\"https:\/\/www.relevance.com\/content-marketing-to-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">loyal to your brand<\/a>&nbsp;is a missed opportunity.<\/p>\n\n\n\n<p>Studies have shown that acquiring a new customer costs five times more than retaining an existing one. It just makes sense to use website content to&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/?sh=33142a1a5a8e\">nurture current customers<\/a>&nbsp;by remaining relevant to them long after they make that first purchase.<\/p>\n\n\n\n<p>Website content can establish your brand\u2019s credibility with customers who prefer to do business with someone they trust. You can instill trust using blog posts that confront customer concerns with solutions and how-to videos that make your website a resource, not just a checkout lane.<\/p>\n\n\n\n<p>Content reinforces messaging customers are hearing from your company\u2019s sales teams, social media and paid advertising. Consistent messaging builds credibility and trust, and those will keep existing customers coming back for more.<\/p>\n\n\n\n<p>That same website content will form the foundation for brand credibility with prospective customers as well. Their initial purpose may be based on achieving a single goal. If they\u2019re delighted with your brand, they\u2019ll return to your website content to see what other problems your offerings can solve for them.<\/p>\n\n\n\n<p>A carefully planned and well-executed&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2021\/07\/18\/why-your-brand-credibility-depends-on-a-high-quality-content-strategy\/?sh=153c4ec94982\">website content strategy<\/a>&nbsp;doesn\u2019t just happen. It requires constant attention and nimble pivoting as queries and search algorithms change. Do it well, and you\u2019ll watch your business rise to the top.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: <a href=\"http:\/\/www.forbes.com\">www.forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top view of two business people working on a strategy.GETTY There are few businesses these days that don\u2019t have a website. Consumers expect them to. Prospective customers will just keep moving if they don\u2019t find a website link in an internet search. There are more than&nbsp;1.8 billion websites&nbsp;online, although that number&nbsp;changes by the second. Fewer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,237,23,21,1013,163,99],"class_list":["post-10320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-forbes","tag-search-engines","tag-search-ranking","tag-seo-ranking","tag-traffic","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | What Website Content Can Do For Your Business<\/title>\n<meta name=\"description\" content=\"What Website Content Can Do For Your Business There are few businesses these days that don\u2019t have a website. 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