{"id":10369,"date":"2021-09-06T09:48:26","date_gmt":"2021-09-06T07:48:26","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=10369"},"modified":"2021-09-06T09:48:49","modified_gmt":"2021-09-06T07:48:49","slug":"corporate-innovation-through-effective-startup-investing","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/corporate-innovation-through-effective-startup-investing\/","title":{"rendered":"Corporate Innovation Through Effective Startup Investing"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1630608278-GettyImages-1198216824.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Corporate Innovation Through Effective Startup Investing\" title=\"Corporate Innovation Through Effective Startup Investing\" \/><\/div>\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">Corporate investment<\/a> is an efficient way to help meet a corporation&#8217;s vision by harnessing the power of startup innovation.<\/p>\n\n\n\n<p>Bringing innovation to a corporate environment is inherently challenging. Many firms have established research and development or corporate development teams, but not innovation teams. Since corporations have complex organizational charts with any array of divisions and people, it\u2019s hard for any one team to have a complete view of the big picture. Intrapreneurship programs may inspire internal innovation, but this is an expensive and risky model to support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The nature of corporate venture capital<\/h2>\n\n\n\n<p>The popularity of corporate venture capital (VC) has varied over the years. Firms like Boeing and Dell have eliminated their internal VC teams, yet&nbsp;<a href=\"https:\/\/www.ey.com\/en_us\/strategy\/why-now-may-be-the-time-to-start-a-corporate-venture-fund\">CB Insights<\/a>&nbsp;reports that big tech companies increased their startup investments from $7.6 billion in 2019 to $16.7 billion in the first eight months of 2020. Google Ventures, Intel Capital&nbsp;and Qualcomm are examples of successful corporate VC organizations. However, it\u2019s a model that\u2019s hard to replicate. According to CB Insights, 80% of S&amp;P 500 companies do not have an internal investment team.<\/p>\n\n\n\n<p>The objective of corporate investment is to help meet a company\u2019s vision by harnessing the power of innovation. Startups are inherently disruptive and are the most reliable source of such innovation. They typically fill technology gaps for the corporation and they might bring access to new customers and\/or markets. Investing can be a more efficient way to access such resources relatively quickly.<\/p>\n\n\n\n<p>However, it\u2019s challenging for any corporation to identify which startups are well run and have the right solutions to improve its business. It\u2019s also difficult to put an internal VC team in place because it\u2019s hard to identify smart, experienced people. They are expensive to hire \u2014 especially in markets like Silicon Valley \u2014 and it\u2019s hard to motivate them to stick around. A corporation might spend millions of dollars to assemble even a small internal team. Once in place, personnel are always at risk of considering competitive job offers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/fit-in\/1200x0\/filters:format(jpg)\/https:\/specials-images.forbesimg.com\/imageserve\/612ae98a42100a2603c3fdbd\/0x0.jpg\" alt=\"Corporate Innovation Through Effective Startup Investing \" \/><figcaption>Corporate Innovation Through Effective Startup Investing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solving the problem<\/h2>\n\n\n\n<p>Outsourcing corporate innovation \u2014 sometimes referred to as venture capital-as-a-service \u2014 is an effective way to find innovation in a flexible and affordable manner. In this scenario, the corporation partners with a VC firm; they agree upon performance indicators upfront and the VC firm is accountable to meeting them. The&nbsp;<em><a href=\"https:\/\/www.wsj.com\/articles\/SB10000872396390443720204578004980476429190\">Wall Street Journal<\/a>&nbsp;<\/em>reports that about 75 percent of venture-backed firms in the U.S. don\u2019t return investor\u2019s capital, so it makes sense to rely on experienced venture capitalists to make such investments.<\/p>\n\n\n\n<p>Outsourcing corporate venture capital may be more cost-effective compared to creating an internal investment team. What\u2019s more, this approach allows the corporation to pivot and modify its priorities anytime. The VC firm will adjust strategy and modify its scale depending on the client\u2019s needs.<\/p>\n\n\n\n<p>Since VCs research and build strong relationships, they\u2019re able to identify which startup teams have the right technology and innovation to benefit their corporate partner. Startups \u2014 typically protective of their intellectual property \u2014 might be more willing to share their technology secrets with a reputable VC firm than a corporation, since they might fear the corporation will take advantage of these secrets without making an investment. &nbsp;<\/p>\n\n\n\n<p>Since successful startups have no shortage of potential investors, the existing relationships of established VC firms makes it easier for them to secure an investment. On the corporate side, the company benefits from almost immediate access to new technology and innovation, without the headache of establishing an internal team.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.feednews.com\/assets\/v2\/b5c4312a94f933e2fd5122afcb508558?width=1280&amp;height=720&amp;quality=hq&amp;category=us_Economy&amp;Finance\" alt=\"Corporate Innovation Through Effective Startup Investing \" \/><figcaption>Corporate Innovation Through Effective Startup Investing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Looking ahead<\/h2>\n\n\n\n<p>We expect corporate venture capital to continue evolving over time, with a few firms succeeding and the majority likely struggling to make it work. Farming out investment expertise to an experienced, knowledgeable VC firm with a solid team is often a smart way to succeed in an affordable, less risky way. Doing so helps bring incredible innovation to benefit people all over the world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: <a href=\"http:\/\/www.entrepreneur.com\">www.entrepreneur.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate investment is an efficient way to help meet a corporation&#8217;s vision by harnessing the power of startup innovation. Bringing innovation to a corporate environment is inherently challenging. Many firms have established research and development or corporate development teams, but not innovation teams. Since corporations have complex organizational charts with any array of divisions and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,238,11,37],"class_list":["post-10369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-entrepreneur","tag-startup","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Corporate Innovation Through Effective Startup Investing<\/title>\n<meta name=\"description\" content=\"Corporate Innovation Through Effective Startup Investing Corporate investment is an efficient way to help meet a corporation&#039;s vision\" \/>\n<meta name=\"robots\" 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