{"id":1040,"date":"2019-02-14T20:27:38","date_gmt":"2019-02-14T18:27:38","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1040"},"modified":"2019-02-14T20:28:51","modified_gmt":"2019-02-14T18:28:51","slug":"analyst-8-billion-voice-assistants-by-2023","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/analyst-8-billion-voice-assistants-by-2023\/","title":{"rendered":"Analyst: 8 billion voice assistants by 2023"},"content":{"rendered":"
<\/div>

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.<\/h2>\n

Analyst firm Juniper Research is\u00a0predicting<\/a>\u00a0\u201cnearly 8 billion digital voice assistants to be in use by 2023.\u201d That represents annual compound growth of more than 25 percent.<\/p>\n

It\u2019s a very aggressive estimate that depends on continued smartphone penetration and expansion of virtual assistants to an array of other device categories.<\/p>\n

TVs and China driving growth.<\/strong>\u00a0While most virtual assistants will be on smartphones, the main driver of growth is the expansion of voice assistants into other categories, such as TVs. Juniper says, \u201cThe fastest-growing category is connected TV-based voice assistants.\u201d It also says that the market will still be dominated by English speaking markets, though China will drive significant growth through 2023.<\/p>\n

The Juniper report also\u00a0asserts<\/a>\u00a0that voice-based commerce will reach $80 billion during the forecast period. However, the apparent definition of voice commerce is expansive. Separately, there\u2019s\u00a0evidence<\/a>\u00a0that v-commerce has little if any momentum, unless we include voice-initiated searches that ultimately result in transactions.<\/p>\n

More than 1.5 billion assistant devices today.<\/strong>\u00a0The current installed base of virtual assistants now exceeds 1.5 billion devices. Google\u00a0previously reported<\/a>\u00a0that its Assistant is now on one billion devices (mostly smartphones). Earlier, Apple said that that\u00a0Siri had 500 million active users around the world. Amazon also reported more than 100 million Alexa devices sold to date.\u00a0<\/span><\/p>\n

CES this year showcased Alexa and Google Assistant on a range of new appliances and devices, from\u00a0slow cookers<\/a>\u00a0and refrigerators to\u00a0smart toilets and showers.<\/a>\u00a0And there\u2019s\u00a0evidence<\/a>\u00a0that there may be more than 100 million smart speakers already in U.S. homes; however, growth may be slowing.<\/p>\n

Despite more than\u00a060,000 Alexa skills today<\/a>, most are unknown and unused. However, brands need a\u00a0voice\/smart speaker strategy<\/a>.<\/p>\n

Why you should care: different devices, different strategies.<\/strong>\u00a0One of the most common slides in conference presentations about voice search and smart speakers is\u00a0attributed to comScore<\/a>:\u00a050 percent of all search queries will be initiated by voice by 2020. However, the number was actually\u00a0not generated by comScore and may not be a rigorous estimate<\/a>.<\/p>\n

Analysts and commentators often lump smartphones and smart speakers together when they talk about \u201cvoice search and virtual assistants.\u201d Voice search is happening almost entirely on smartphones, while smart speakers have yet to develop into a meaningful channel. However, they still have significant potential. And other smart device categories will offer different user experiences and opportunities accordingly (e.g., in-car).<\/p>\n

Regardless of the precise percentages, voice queries are growing and marketers need to account for them in their upper and lower-funnel strategies. That dictates\u00a0different content and SEO optimization tactics<\/a>\u00a0going forward.<\/p>\n

 <\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/searchengineland.com\/analyst-8-billion-voice-assistants-by-2023-312035<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is\u00a0predicting\u00a0\u201cnearly 8 billion digital voice assistants to be in use by 2023.\u201d That represents annual compound growth of more than 25 percent. It\u2019s a very aggressive estimate that depends on continued smartphone […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[8,47],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-strategy"],"yoast_head":"\nDazzlepop | Analyst: 8 billion voice assistants by 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/analyst-8-billion-voice-assistants-by-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Analyst: 8 billion voice assistants by 2023\" \/>\n<meta property=\"og:description\" content=\"Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. 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