{"id":1333,"date":"2019-03-17T14:04:44","date_gmt":"2019-03-17T12:04:44","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1333"},"modified":"2019-03-17T14:04:44","modified_gmt":"2019-03-17T12:04:44","slug":"14-essential-tips-for-being-more-productive-in-generating-content","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/14-essential-tips-for-being-more-productive-in-generating-content\/","title":{"rendered":"14 Essential Tips for Being More Productive in Generating Content"},"content":{"rendered":"
<\/div>

Are you a content marketing professional who\u2019d like to increase your productivity while also reducing your stress level? If this is you, you\u2019re not alone! Keep reading for some tips to help you be more effective when it\u2019s \u201cgo time,\u201d and to help keep your sanity in the process.<\/p>\n

Get Ready to Write<\/strong><\/h2>\n

Getting ready before you start writing is perhaps the most important tip for effective content generation, if not for being more effective and productive in general:<\/p>\n

1. Get to know your audience<\/strong><\/h3>\n

Start with a clear focus on who you\u2019re creating content for in the first place. If the content is for a particular business client, get to know that client. Who are they? What\u2019s their business\u00a0about<\/em>\u00a0(this is much more revealing than simply asking what they do, produce, or sell)? What\u2019s their\u00a0why<\/em>? Once you solidly establish these things, it will be much easier for you to create content that they will appreciate, and that will truly reflect who they are, what they do, and how they do it for their future customers.<\/p>\n

If you\u2019re writing for a broader audience than a single client (a specific demographic or target niche market, perhaps)\u00a0take some time to do your research and learn everything you can about the group in question. Create some customer or buyer personas (if you haven\u2019t already), and refer to them often as you write and generate content. Think about what kind of language, tone, and approach will be most effective for connecting with this audience. If you can start by figuring out what makes them tick and how to connect with them before you ever pick up a pen or touch a keyboard, then what you write will have a much better chance of landing and sticking with your target readers.<\/p>\n

2. Make a plan before you start<\/strong><\/h3>\n

As the wise philosopher Colonel John \u201cHannibal\u201d Smith (a character from the popular 1980s TV seriesThe A-Team<\/em>) is known for saying, \u201cI love it when a plan comes together.\u201d It\u2019s a great feeling when a plan comes together and things work according to plan, but in order to be able to enjoy that feeling, you must first have a plan. Let me explain.<\/p>\n

If you\u2019re a professional novelist, you may have the gift of being able to put pen to paper and just letting the ink flow. This method may be fantastic for writing a novel, but it\u2019s not so fantastic for generating marketing content. If you jump into content creation without an outline or overview of what you want to achieve, you\u2019ll probably have to do much more revision work on the back end, including more time-consuming rewrites. You need a plan first. Exactly where are you headed with this, and how do you plan to get there? If your creative juices really start to flow once you get going, you can, of course, choose to follow them and deviate from your plan somewhat. But the truth of the matter is you can always deviate from a plan, but it\u2019s well-nigh impossible to deviate to a plan that you didn\u2019t have in the first place. Make sense? Save yourself a lot of effort and frustration by taking the time to make a plan and make an outline before you start writing in earnest. When you know where you\u2019re headed and which points you want to cover, you\u2019ll be able to produce that content much more effectively, with much less back-end cleanup to do.<\/p>\n

3. Use daily to-do lists<\/strong><\/h3>\n

I\u2019m a big believer in this one. I like to use Evernote (available as a web-based app or downloadable smartphone app \u2013 I use both), but the tool you use (pen and paperwork too) isn\u2019t as important as simply making the decision to be consistent with daily to-do lists. They\u2019re helpful for organizing your priorities and seeing at a glance what you still have to do. Being able to look and see what you\u2019ve already checked off can be its own form of reward, too. (Yes! I did get something done today!)<\/p>\n

Be realistic with your to-do lists, though. It\u2019s fine to set the bar reasonably high enough to challenge yourself, but if you try and cram too many things on your list it can actually be de-motivating when you don\u2019t even get half of them done. Shooting for about three main tasks to complete in a day is more realistic, and is something you can consistently achieve with excellence. From time to time, also take a step back to assess your to-do list from a higher perspective. If you find something on your to-do list that isn\u2019t actually helping you to move toward your goals, you might need to reconsider whether it belongs on your to-do list at all.<\/p>\n

Now Write! But Write Smarter, and Use Your Time Better<\/strong><\/h2>\n

Following some good productivity and time management tips will also help to make your content writing much more effective and efficient. Here are a few short tips that will pay great dividends if you follow them:<\/p>\n

4. Write when you\u2019re most creative and effective<\/strong><\/h3>\n

Know thyself. If you\u2019re a morning person, for example, block off time every morning just for content generation, and save other tasks like returning calls or responding to emails for later in the day. Work to your strengths, and you\u2019ll do better work!<\/p>\n

5. Multitasking doesn\u2019t work<\/strong><\/h3>\n

Multitasking \u2013 despite those who try and tout its benefits \u2013 really isn\u2019t effective, especially when it comes to generating content. You may artificially \u201cfeel\u201d more productive if you\u2019re trying to juggle 12 things at a time, but in truth, you\u2019re probably little more than a frazzled juggler. Neuroscience teaches us that multitasking isn\u2019t literally possible \u2013 your brain can only give effective focus to one thing at a time. Trying to turn yourself into a \u201cmultitasker\u201d just tends to leave you more distracted and frustrated. No matter how full your to-do list is, you really shouldn\u2019t try to do more than one thing at a time, if you hope to do any of those things well. Better to just focus on checking off one to-do list item at a time.<\/p>\n

6. Grouping similar tasks is smart<\/strong><\/h3>\n

You may not be able to multitask, but you can work smarter by tackling similar tasks together in groups. Tying to spread similar tasks out among other unrelated tasks usually isn\u2019t as effective or efficient. Once you hit a groove in doing similar tasks, you can click through those tasks easier and faster. For instance, if you need to write several emails (or social media posts, or whatever), block off time to roll through all of them in one sitting, if possible. Then move on to the next thing!<\/p>\n

7. Take breaks<\/strong><\/h3>\n

Speaking of your daily work schedule \u2026 you\u2019re not a machine. You\u2019re a human, and even the best-performing humans get tired and lose focus at some point. Try as you might, you can\u2019t just crank out amazing content all day long. When you sense that you\u2019re fading, step away from the computer! Better still, be proactive and build some breaks into your daily schedule. Take a walk. Do some pushups. Go outside (The Sun! It\u2019s so bright!) and get some fresh air. Don\u2019t just work through lunch and eat a sandwich over your keyboard. Do something besides trying to crunch words and concepts all day; it\u2019s counterproductive and unhealthy and will sap your energy and motivation. Every hour or two, get up, stretch, make a cup of coffee, read a few pages of a book, even scroll through some mindless social media if that\u2019s what it takes to refresh yourself. If you tend to forget to take breaks, remind yourself by setting alarms on your phone or on your computer.<\/p>\n

8. Delegate when appropriate<\/strong><\/h3>\n

Know which tasks you need to own yourself, and which ones you could empower somebody else to do. This doesn\u2019t mean you should just look to dump the stuff you don\u2019t like to do or want to do onto someone else (not the best recipe for building office morale or culture!), but there may be some items on your to-do list that would actually be a better fit in someone else\u2019s wheelhouse. Know your strengths and weaknesses, and learn those of your coworkers as well. Your goal in delegation shouldn\u2019t be simply to take something off your plate but should also be to play to others\u2019 strengths. If you can find a task to hand off that will actually give your colleague a chance to shine (a win-win!), then you\u2019re approaching delegation with the right mindset.<\/p>\n

9. Major on the majors<\/strong><\/h3>\n

Even if you\u2019ve been able to delegate some things, you\u2019ve still no doubt got plenty of stuff on your to-do list. It\u2019s essential to realize that not everything is\u00a0urgent<\/em>, much less\u00a0important<\/em>. ROI is what drives business investments, and the ROI of how you spend your time and focus your energy is something you need to assess from time to time, as well. Use the classic\u00a0Eisenhower Principle<\/a>\u00a0to prioritize your workload tasks, and then put more of your energy into the things that are truly urgent and important. And we\u2019ve alluded to this before, but if you notice that you aren\u2019t getting much return from something into which you\u2019re having to put forth time and effort on a regular basis \u2026 maybe you need to stop doing it. Keep the main thing, the main thing!<\/p>\n

10. Reuse your best stuff<\/strong><\/h3>\n

Great content is hard to create, so why not get all the mileage out of it you can? No need to reinvent the wheel, when you\u2019ve already invented several perfectly good wheels! Look for ways to repurpose and reuse your best stuff,\u00a0and let it keep working for you. For instance, you can convert an awesome how-to blog post into a great slide deck, or a visually-appealing infographic. It\u2019s not plagiarism if you\u2019re borrowing your own ideas!<\/p>\n

How to Keep the Creative Juices Flowing<\/strong><\/h2>\n

11. Don\u2019t waste a great idea<\/strong><\/h3>\n

Creative blocks suck, and they happen to the best of us. One way to prevent writer\u2019s block from stopping you is to keep a notebook (physical or digital) for jotting down random good ideas when they occur to you. If it crosses your mind and seems like something that could be useable at some point, write it down (or type it out) before you lose it! You never know which of these gold nuggets may be just the ticket you need for a future content assignment.<\/p>\n

12. Always be curating content<\/strong><\/h3>\n

It\u2019s not realistic to expect to be able to stay ahead of your content posting schedule at all times. However, you can give yourself a leg up when you\u2019ve got to crank out something quickly by having a go-to stash of content. If you write a lot of content around leadership strategies, for example, then, by all means, subscribe to multiple leadership blogs and email lists. The goal here is not to plagiarize, but to help stoke your fire of creativity with some great starting blocks for your own content.<\/p>\n

13. Listen<\/strong><\/h3>\n

Often, some of the best ideas for what content to write come from your audience themselves, if you\u2019re simply willing to listen. Every so often, take a quick survey of your readership (or whoever your target audience is) on which topics they\u2019d like to see covered.<\/p>\n

This is a lesson I learned well from my time as a youth pastor, and subsequently as a high school teacher. Whenever I would driving a bus full of teenagers on a church or school trip, I found that if I would just shut up and listen, the teenagers would tell me everything. Even if they weren\u2019t specifically talking to me, I found that if just paid attention to what they talked to each other about, I could learn what was important to them. Then, if I used what I heard out of their own mouths as the jumping-off point for my next youth talk or high school lesson, it would land every time!<\/p>\n

Now, you may not necessarily have the opportunity to drive your client or customer base on a long bus trip, but the principle is the same. Take the time to listen to what they have to say. If you\u2019ll use what you learn from them and about them as you generate content, your next email, blog, or other marketing campaign will have a much better chance of landing and connecting with its intended audience.<\/p>\n

14. Stay connected with your team<\/strong><\/h3>\n

This may be the last tip on this list, but it\u2019s also one of the most important. Unless you\u2019re a one-person writing team (bless your heart if that\u2019s the case!), you probably work collaboratively with others to some degree. If you do work with others, make sure that all parties (SMEs, writers, digital designers, etc.) have a clearly-communicated set of expectations and a clearly-defined schedule. In a word, communicate, and communicate often. Sometimes the one limiting factor that holds a content marketing organization (or any organization!) back is lack of good communication. Proactive communication can prevent a multitude of unexpected snags or frustrations in the workplace, and in your life at work.<\/p>\n

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Source:\u00a0https:\/\/upcity.com\/blog\/14-essential-tips-for-being-more-productive-in-generating-content\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you a content marketing professional who\u2019d like to increase your productivity while also reducing your stress level? If this is you, you\u2019re not alone! Keep reading for some tips to help you be more effective when it\u2019s \u201cgo time,\u201d and to help keep your sanity in the process. Get Ready to Write Getting ready […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,65,90],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-marketing","tag-tips"],"yoast_head":"\nDazzlepop | 14 Essential Tips for Being More Productive in Generating Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/14-essential-tips-for-being-more-productive-in-generating-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 14 Essential Tips for Being More Productive in Generating Content\" \/>\n<meta property=\"og:description\" content=\"Are you a content marketing professional who\u2019d like to increase your productivity while also reducing your stress level? 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