{"id":1342,"date":"2019-03-20T14:00:28","date_gmt":"2019-03-20T12:00:28","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1342"},"modified":"2019-03-17T14:19:54","modified_gmt":"2019-03-17T12:19:54","slug":"4-reasons-linkedin-has-become-indispensable-to-business-leaders","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/4-reasons-linkedin-has-become-indispensable-to-business-leaders\/","title":{"rendered":"4 Reasons LinkedIn Has Become Indispensable to Business Leaders"},"content":{"rendered":"
<\/div>
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community.<\/div>\n
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Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than\u00a0575 million members<\/a>. Along the way, it\u2019s become a top recruiting platform, a\u00a0must-have for marketing<\/a>, a\u00a0networking platform<\/a>\u00a0and a saving grace for salespeople.<\/p>\n

But LinkedIn\u2019s legacy isn\u2019t written just yet. In fact, the social media platform\u2019s future looks brighter than ever. Media consultancy 4C\u00a0reported last August<\/a>\u00a0that the only social media platform to beat Instagram\u2019s 204 percent year-over-year growth in ad spend was LinkedIn, which posted a 212 percent jump over the same period. For all other social platforms, 4C found that ad spend grew less than 50 percent last year.<\/p>\n

Why leaders are banking on LinkedIn.<\/h2>\n

Getting ads\u00a0in front of the right people<\/a>, however, is just one of many reasons why business leaders are investing more in LinkedIn. In addition to its networking tools, LinkedIn offers:<\/p>\n

1. Best-in-class integrations.<\/h2>\n

To help salespeople convert their connections into revenue, LinkedIn offers a suite of tools it collectively calls\u00a0Sales Navigator<\/a>.\u00a0Although Sales Navigator offers lead recommendations, connection maps\u00a0and real-time updates on accounts, its real magic is its partner integrations. LinkedIn\u2019s Sales Navigator Application Platform (SNAP) features integrations across the sales stack, ranging from Engagio to Demandbase to Adobe Sign.<\/p>\n

The latest addition to SNAP is\u00a0Mixmax 2.0. The email automation platform\u2019s latest iteration lets users send LinkedIn Mail and connection requests, view Sales Navigator profiles, get icebreaker suggestions and check prospects\u2019 recent activity. Users can also add connection requests and communications to Mixmax sequences, which automate routine tasks like follow-up emails.<\/p>\n

According to Mixmax CEO and co-founder Olof Math\u00e9, the partnership is a natural fit for Mixmax\u2019s mission to help businesspeople communicate more effectively. \u201cMany of our users live in Gmail and our integration with LinkedIn Sales Navigator ensures users can conveniently make richer connections and seamlessly expand their networks as part of their email workflow,\u201d said\u00a0Math\u00e9 in a press release.<\/p>\n

2. Smarter sales education.<\/h2>\n

Nothing about sales is static. There\u2019s always a new tool to discover, trend to learn about\u00a0or prospect to sell. But while\u00a087 percent<\/a>\u00a0of Millennials —\u00a0the generation your young salespeople likely belong to —\u00a0approach jobs as development opportunities, Spherion Staffing found that just\u00a014 percent<\/a>\u00a0of surveyed workers would give their employer an \u201cA\u201d rating for training and development.<\/p>\n

So where can workers turn for training they\u2019re not getting at the office? LinkedIn\u2019s\u00a0Sales Academy<\/a>\u00a0provides online coursework and training resources for salespeople looking to get a leg up. Two currently on offer are \u201cThe Art of Selling,\u201d which covers how to understand, target and engage buyers across channels,\u00a0and \u201cThe Art of Sales Coaching,\u201d which digs into management and mentorship tactics that sales managers can use to maximize their impact.<\/p>\n

Kurt Shaver, chief sales officer at Vengreso, suggests LinkedIn\u2019s sales training, particularly\u00a0for inside salespeople<\/a>. After using it to help train an external team in digital sales, Shaver points to its universally relevant recommendations, high-quality content\u00a0and peer engagement tactics as helpful legs up.<\/p>\n

3. Exclusive research.<\/h2>\n

What do 1,200 talent developers, 400 people managers, 200 executives\u00a0and 2,200 employees have to say about workplace training and development? To find out, download LinkedIn\u2019s\u00a0latest Workplace Learning Report<\/a>. Surprisingly, the survey showed that all groups surveyed on the subject agree that it\u2019s more important for employees to learn \u201csoft\u201d skills like communication and collaboration than role-specific skills.<\/p>\n

But LinkedIn doesn\u2019t just dump the data and forget about it. LinkedIn’s\u00a0learning center<\/a>\u00a0covers topics ranging from talent acquisition to marketing to employee engagement, often drawing insights from its own research. LinkedIn\u2019s \u201c8 Ways to Engage Your Learners<\/a>\u201d playbook, for instance, combines its first-party data with case studies from companies like Sage.<\/p>\n

4. Sector-specific resources.<\/h2>\n

Neither sales nor networking look the same in the retail industry as they do, say, in financial services. To help leaders take a tailored approach to talent development, LinkedIn regularly publishes guides and webinars that cover best practices in each industry.<\/p>\n

LinkedIn\u2019s\u00a0latest industry webinar<\/a>, for instance, helps those in the financial services sector maximize its tools. \u201cThe growing complexity of the advisory business is requiring Wealth Managers and Financial Advisors to rethink the way they do business,\u201d LinkedIn\u2019s Jennifer Benincasa wrote in\u00a0a blog post<\/a>. \u201cSocial networks can help financial professionals differentiate their value proposition to prospects and clients.\u201d<\/p>\n

In addition to its content for the financial services industry, LinkedIn also publishes articles and guides specific to\u00a0marketing<\/a>,\u00a0higher education<\/a>,\u00a0recruiting<\/a>\u00a0and more. What\u2019s more, LinkedIn encourages users to fill its industry gaps by\u00a0suggesting the best content<\/a>\u00a0for company pages to share.<\/p>\n

No longer is LinkedIn just a place for professionals to connect. Whether it initially meant to or not, the social network has shaped itself into a forum for learning, leadership, sales, marketing\u00a0and just about anything else its users might want to learn about. With more than half a billion users, LinkedIn really has become the backbone of the business community.<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/www.entrepreneur.com\/article\/328745<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than\u00a0575 million members. Along the way, it\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,95,65],"class_list":["post-1342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-linkedin","tag-marketing"],"yoast_head":"\nDazzlepop | 4 Reasons LinkedIn Has Become Indispensable to Business Leaders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/4-reasons-linkedin-has-become-indispensable-to-business-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 4 Reasons LinkedIn Has Become Indispensable to Business Leaders\" \/>\n<meta property=\"og:description\" content=\"No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. 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