{"id":1351,"date":"2019-03-23T14:00:56","date_gmt":"2019-03-23T12:00:56","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1351"},"modified":"2019-03-17T15:10:24","modified_gmt":"2019-03-17T13:10:24","slug":"5-serious-instagram-growth-strategies-for-micro-influencer-wannabes-in-any-niche","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/5-serious-instagram-growth-strategies-for-micro-influencer-wannabes-in-any-niche\/","title":{"rendered":"5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche"},"content":{"rendered":"
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One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.<\/div>\n
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Influencer marketing is a hot topic in the world of Instagram. Consider, for instance, a man named Eduardo Morales who curates and sells decorative enamel pins, and claims to generate more than\u00a0$3,500 in revenue each month<\/a>,\u00a0using sponsored posts and other strategies.<\/p>\n

Clearly, people can\u00a0make an actual living<\/i>\u00a0by gaining online influencer status.<\/p>\n

Interestingly, though, those with millions of followers aren\u2019t always the most highly sought after for marketing partnerships.\u00a0Micro-influencers,<\/i>\u00a0defined as thosewhose followers number in the thousands, rather than millions, are often highly prized, too, due to their more engaged audiences.<\/p>\n

So, if you’re a micro-influencer wannabe, know that when it comes to monetization, the number of followers you have can significantly impact your\u00a0earnings:\u00a0According to blogger Elise Darma<\/a>, influencers with 30,000 followers typically earn around $350 per post. Those with 100,000 followers can charge a client up to $2,700. Regardless of your own niche, growing your audience will be crucial for increasing your brand persona and revenue opportunities as a micro-influencer.<\/p>\n

Here’s what you need to do:<\/p>\n

1.\u00a0Find your niche and build your brand.<\/b><\/h2>\n

Branding doesn\u2019t apply just to major corporations. To become a successful influencer, you must also build your personal brand. This starts with identifying a niche where you can offer unique insights and experiences (such as travel, fashion, or fitness), as well as produce high-quality content.<\/p>\n

Make sure your niche is something you are passionate about and something you can create quality content for. Finding a subject area where you are knowledgable and have something different to share will make it easier to create high-quality photos and captions that capture your target audience\u2019s attention.<\/p>\n

2.\u00a0Use tools to automate the busy work.<\/b><\/h2>\n

While content curation is essential, other tasks, like engaging with potential followers or scheduling posts, will also make a difference in expanding your audience.<\/p>\n

Automation can have a very real impact here.<\/p>\n

Take, for example,a case study<\/a>\u00a0published by Kicksta, a tool that automates the authentic liking of relevant Instagram posts from other accounts within a business’s target demographic and industry.<\/p>\n

By signing on to this plan, marketing agency Raindrop Market\u00a0was able to save 15 hours each week by automating engagement with its potential followers — normally a mind-numbing and redundant task.<\/p>\n

Instagram automation tools can lead to direct account growth\u00a0while also streamlining your workload, giving you\u00a0more time to respond to comments or create beautiful posts — the foundation for continued engagement.<\/p>\n

3.\u00a0Post consistently.<\/b><\/h2>\n

Some brands with millions of followers post new content almost every hour. As a micro-influencer, you probably don\u2019t have the resources to post content that often. And many micro-influencers with a few thousand followers want to post only once or twice a day to avoid overwhelming their audience.<\/p>\n

However, as a\u00a0study from Union Metrics<\/a>\u00a0revealed, the most important aspect in growing and maintaining an engaged audience isn\u2019t necessarily how often you post; it\u2019s that you post consistently.<\/p>\n

The study followed 55 top brands, finding that even those that posted every hour had no\u00a0a drop-off in engagement. Instead, the study found, engagement declines when a brand starts posting inconsistently. If you start posting once per day, don\u2019t suddenly drop off to posting only twice per week. This will cause your engagement to falter.<\/p>\n

4. Connect with other influencers.<\/b><\/h2>\n

Brands connect with influencers in an effort to increase sales or grow their audience on Instagram. You can do that, too.\u00a0Just as happens in a traditional business setting, networking with other influencers will introduce your account to new audiences that might otherwise not discover your content.<\/p>\n

Ultimately, these collaborations should benefit both you and your partner. A great example of this is fitness influencer Cassey Ho, creator of Blogilates. A recent series of fitness videos featured on YouTube and Instagram documented Ho’s\u00a0invitations to different influencers<\/a>\u00a0to work out with her for each video, resulting in a successful cross-promotion effort.<\/p>\n

When choosing other influencers to work with, look for those who work in niches complementary to yours. This way, you’ll have greater audience overlap and be more likely to gain new followers from a joint contest, shoutout or guest feature.<\/p>\n

5.\u00a0Unleash the hashtag.<\/b><\/h2>\n

Beautiful photos and a clever caption are a good foundation to generating quality content that will grow your audience. But if you want your posts to be discovered by people who don\u2019t currently follow your brand, you’ll need relevant hashtags for every post.<\/p>\n

Research has consistently found that adding five to seven relevant hashtags to your post greatly increases its engagement. In fact,\u00a0a case study<\/a>\u00a0by Social Media Lab found that when hashtags were added to posts, likes increased by over 70 percent and comments increased by an incredible 392 percent.<\/p>\n

For best results, include hashtags relevant to the content of the post. Be as specific as possible — a generic hashtag like \u201c#fun\u201d will likely generate so many other posts using the same hashtag that your content will be lost in the mix. A narrower niche hashtag like the viral one #gamersontiktok increases your chances of appearing in search results.<\/p>\n

Becoming a successful micro-influencer requires a lot of work!\u00a0After all, if you expect to make a living off your Instagram posts, you will ultimately have to treat creating them like a full-time job. So dive in and try out some of these growth strategies. Hopefully, they’ll help you\u00a0find more engaged users who are interested in what you have to share, enabling you to increase your revenue and build a successful personal brand.<\/p>\n<\/div>\n<\/div>\n

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Source:\u00a0https:\/\/www.entrepreneur.com\/article\/329237<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies. Influencer marketing is a hot topic in the world of Instagram. 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