{"id":1354,"date":"2019-03-24T14:00:44","date_gmt":"2019-03-24T12:00:44","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1354"},"modified":"2019-03-17T15:13:03","modified_gmt":"2019-03-17T13:13:03","slug":"going-out-of-style-revamp-your-brand-with-this-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/","title":{"rendered":"Going Out of Style? Revamp Your Brand With This Marketing Strategy."},"content":{"rendered":"
<\/div>
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.<\/div>\n
\n
\n

Your brand is your company\u2019s identity, and it\u2019s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and partners need to reinvigorate the values that inspired the business in the first place — and experiential marketing is a weapon designed to fight stagnation and drive \u201cre-relevancy.\u201d<\/p>\n

Take Vans, for example. After making a name for itself among the skate-punk elite, Vans overextended its reach in the \u201980s and filed for bankruptcy. To rebuild,\u00a0Vans returned to its roots<\/a>, embracing the people and cultural pillars of music, skateboarding, surfing and street-based artistic expression that gave it early success.<\/p>\n

Rather than push new designs and models to resemble newer, more popular skate shoes, Vans focused on its classic models and an iconic slogan to drive cultural relevance. Its once niche consumer base quickly expanded to include more than just the counterculture, and in 2017, it launched a new campaign rooted in experiential with its iconic slogan: \u201cThis Is \u2018Off The Wall\u2019<\/a>\u201d The skate term d\u2019art took on a whole new meaning — it became the definition of individualism.<\/p>\n

Vans continues to commit to its alternative customer base through experiential marketing activations such as the\u00a0Vans Warped Tour<\/a>, which ended its iconic 24-year run in 2018; the 2019\u00a0Vans US Open of Surfing<\/a>; and the\u00a0House of Vans<\/a>\u00a0pop-up dens, which feature free concerts, skateboarding bowls, artwork and the chance to customize merch. Vans doubled down on its loyalty to its audience, and that launched it into lasting success. Today, Vans is much more than a skate shoe; it\u2019s a\u00a0$3 billion lifestyle brand<\/a>, according to VF Corporation.<\/p>\n

Vans used experiential marketing to re-establish its cultural relevance — without chasing the competition. That\u2019s the beauty of experiential: It allows companies to leverage their brand capital in new, creative ways without abandoning the identity they\u2019ve already built. To drive continuous brand evolution and engagement, build an effective interactive marketing strategy with these three approaches:<\/p>\n

1. Maintain an open dialogue through social media.<\/b><\/h2>\n

In the age of instant communication, companies must cultivate ongoing consumer relationships across all mediums. Humanize your brand through social media to create two-way connections that show audiences something more than tired marketing communications. Parlay your online social media engagement into offline live opportunities to connect with local communities.<\/p>\n

Gritty, the Philadelphia Flyers\u2019 famously odd mascot, has become\u00a0a social media phenomenon<\/a>\u00a0since he was announced as the team\u2019s new mascot in September 2018. While branding experts debated what exactly the strange creature was — and why the Flyers would choose it for the official mascot — Gritty shaped a dynamic social media presence of his own.<\/p>\n

One recent tweet from Gritty<\/a>\u00a0included his NHL All-Star Game essentials and sparked an especially lively conversation. His packing list included questionable reminders such as \u201cget $$$ from ATM (no paper trail)\u201d as well as funny additions such as \u201cAirPods #ad\u201d that showed he\u2019s in tune with meme culture. NHL fans engaged with the brand through Gritty as they replied with their own packing suggestions. The single tweet garnered about 1,000 responses, more than 30,000 likes and more than 5,000 retweets.<\/p>\n

2. Honor your brand\u2019s legacy through immersive experiences.<\/b><\/h2>\n

\u201cEventTrack 2018<\/a>\u201d reported that 85 percent of consumers are likely to make a purchase after participating in an event or experience, and more than 90 percent leave events with positive impressions of the sponsoring brand. But you won\u2019t drive lasting loyalty if consumers aren\u2019t actively participating in your legacy. Embed your brand heritage into consumers\u2019 lives through experiences.<\/p>\n

Hennessy partnered with NVE Experience Agency and Hue & Cry to produce an avant-garde journey into the brand\u2019s 250-year legacy, unique savoir faire and cognac-making process via the brand\u2019s first immersive consumer education platform:\u00a0Le Grand Voyage<\/a>.<\/p>\n

Hennessy welcomed consumers to a former shipping warehouse in New York City, bringing to life the experiential elements involved in crafting cognac. The exhibition included simulated rainfall to show the unpredictable weather and terrain conditions faced by winemakers, double distillation in a copper room inspired by the traditional Charentais pot still and infinite rows of French Limousin oak to visualize the nuances of maturation.<\/p>\n

3. Take a stand — and act on it.<\/b><\/h2>\n

Consumers demand that modern companies not only take positions on social issues, but do something about them — even when outside pressures would have the brands make compromises. When\u00a0Sprout Social<\/a>\u00a0studied social activism in branding, it discovered that cause relevance is just as important as commitment. The study showed that consumers viewed brands as more credible when the brands stood for issues that directly impacted their customer bases, employees and business operations.<\/p>\n

Patagonia is rightfully famous for its purpose-driven persona. With a focus on sustainability, Patagonia\u2019s brand resonates with audience members who want to effect positive change in the world through their purchases. Through its\u00a0Worn Wear Tour<\/a>, Patagonia leverages experiential marketing to take its mission on the road, helping customers repair their old clothes instead of buying new ones.<\/p>\n<\/div>\n<\/div>\n

\n
\n

And in November 2018, CEO Rose Marcario announced that Patagonia\u2019s\u00a0$10 million tax break<\/a>\u00a0would not be going back into the company, but to nonprofit environmental groups working to protect the planet and solve the climate crisis. Marcario\u2019s announcement added to Patagonia\u2019s image as a socially responsible brand and reinforced its mission to make a positive impact on the planet.<\/p>\n

You don\u2019t have to throw out all your brand equity and start from scratch to establish re-relevancy. Lean more heavily on experiential marketing to create meaningful connections, inspire better conversations and create loyalties that last a lifetime.<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/www.entrepreneur.com\/article\/329147<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company\u2019s identity, and it\u2019s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,65,47],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-marketing","tag-strategy"],"yoast_head":"\nDazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.\" \/>\n<meta property=\"og:description\" content=\"You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company\u2019s identity, and it\u2019s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-24T12:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190301181138-GettyImages-857688904.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190301181138-GettyImages-857688904.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Going Out of Style? Revamp Your Brand With This Marketing Strategy.\",\"datePublished\":\"2019-03-24T12:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\"},\"wordCount\":978,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"keywords\":[\"business\",\"Marketing\",\"strategy\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\",\"name\":\"Dazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"datePublished\":\"2019-03-24T12:00:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going Out of Style? Revamp Your Brand With This Marketing Strategy.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.","og_description":"You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company\u2019s identity, and it\u2019s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and […]","og_url":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-03-24T12:00:44+00:00","og_image":[{"url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190301181138-GettyImages-857688904.jpeg?width=700&crop=2:1","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190301181138-GettyImages-857688904.jpeg?width=700&crop=2:1","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"Going Out of Style? Revamp Your Brand With This Marketing Strategy.","datePublished":"2019-03-24T12:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/"},"wordCount":978,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"keywords":["business","Marketing","strategy"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/","url":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/","name":"Dazzlepop | Going Out of Style? Revamp Your Brand With This Marketing Strategy.","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"datePublished":"2019-03-24T12:00:44+00:00","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/going-out-of-style-revamp-your-brand-with-this-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"Going Out of Style? Revamp Your Brand With This Marketing Strategy."}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":1,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/1354\/revisions\/1356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}