{"id":1376,"date":"2019-03-31T14:10:59","date_gmt":"2019-03-31T12:10:59","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1376"},"modified":"2020-03-21T21:27:18","modified_gmt":"2020-03-21T19:27:18","slug":"5-blog-writing-tips-to-help-market-your-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/5-blog-writing-tips-to-help-market-your-business\/","title":{"rendered":"5 Blog Writing Tips To Help Market Your Business"},"content":{"rendered":"
\"5<\/div>\n

5 Blog Writing Tips To Help Market Your Business<\/p>\n\n\n

You\u2019re wasting your time with your blog. At least you are if you\u2019re not writing using the following tips.<\/p>\n

Your blog content should be about more than just\u00a0listing keywords<\/a>\u00a0\u2013 it should serve value to your customers and get traffic to your site. In a perfect world, it would even be a major channel for conversions.<\/p>\n

We don\u2019t live in that perfect world, yet, but you can use these blog writing tips to get closer. Learn how to make your content better below.<\/p>\n

1. Write To Solve a Problem<\/h2>\n

This is going to sound harsh \u2013 but no one cares about your opinion if you\u2019re selling a service. They want facts and answers to their problems.<\/p>\n

If you make each of your blog posts a solution \u2013 then they\u2019re going to get read and you\u2019ll build up trust.<\/p>\n

To make this strategy work, you\u2019ll need to know the pain points of your audience. That means what they\u2019re lacking from other or their current providers.<\/p>\n

Part of that comes from scoping out your competition and finding their weaknesses, but the rest of it comes from the tip below.<\/p>\n

2. Know Your Audience<\/h2>\n

Unless you have a lot of luck, you\u2019re not going to get the kind of success you want without knowing your audience. Knowing your audience tells you what services to deliver, what their pain points are, and how you can fulfill their needs.<\/p>\n

Not only that, but it tells you what tone to write in and which marketing strategies to use. It even tells you which social media or another platform you should run your ads on.<\/p>\n

If you take anything from this article \u2013 let it be that you must know your audience to succeed.<\/p>\n

Here\u2019s a\u00a0quick rundown<\/em>\u00a0of how to do that.<\/p>\n

Create\u00a0audience personas<\/a>. Who are the two or three most common people that buy your product or service? Maybe it\u2019s Sally, the mid-40\u2019s stay at home mom turned entrepreneur and then Claire, the late 20\u2019s business assistant.<\/p>\n

Flush out all the details you know about Sally and Claire. Then when you make your ads, know who you\u2019re targeting and change the copy\/images to match that persona.<\/p>\n

As you\u2019re starting out you can have up to five personas, but after five, things start to get confusing. Start with your heaviest hitters and then flush out the details on the little guys as you go.<\/p>\n

3. Write Great Headlines<\/h2>\n

We\u2019re going to tell you a secret right now. The fact that you\u2019re reading this article and not the one directly above or below it on Google<\/a>\u2019s page isn\u2019t a mistake.<\/p>\n

We know how to come up with a clickable headline. It\u2019s not rocket science \u2013 there are even\u00a0headline tester tools<\/a>\u00a0you can use to test the title strength.<\/p>\n

People like headlines that have some personality and a promise to provide valuable information. It\u2019s why you see so many articles titled \u201ca comprehensive guide to\u201d which don\u2019t read that comprehensive at all. Try not to do that.<\/p>\n

Use numbers in your headlines and stick to odd ones. They seem to get more attention than their even counterparts.<\/p>\n

Finally, try to get one powerful word in your title. Like comprehensive \u2013 people like that word because it tells them they\u2019ll get everything they need (whether or not it\u2019s true).<\/p>\n

Other power words are things like Free, only, success \u2013 any word that creates emotion on the part of the reader.<\/p>\n

4. Know Your Formatting<\/h2>\n

Have you ever clicked through to a post on Facebook \u2013 by one of the sites that are trying to be Buzzfeed? It\u2019s a listicle of fun products or silly pictures \u2013 but you only get to see three at a time before you have to hit \u201cnext page\u201d?<\/p>\n

That\u2019s obnoxious. We understand that the publisher is doing that to show more ads, but that serves them \u2013 not their readers.<\/p>\n

Readers don\u2019t want to click \u201cread more\u201d and they definitely don\u2019t want to enter their email or go through a paywall to get the rest of the article. That\u2019s looking at you New York Times Online.<\/p>\n

Keep the post all on one page and then break it up into digestible sections.<\/p>\n

If you\u2019re writing a post on what your service is and why it\u2019s needed, someone who knows what you do should be able to easily scroll to the \u201cwhy\u201d section.<\/p>\n

A good rule of thumb is to keep paragraphs to three sentences max. Our eyes (especially now that they\u2019re trained to look a quick internet content) skip over big chunks of text.<\/p>\n

Use titles and subtitles in each section \u2013 and don\u2019t forget about bullets!<\/p>\n

Bullet points don\u2019t need to be full sentences, and they don\u2019t need punctuation. Capitalize the first letter of each bullet, that\u2019s all the formatting you need.<\/p>\n

5. Know the Purpose of the Post and Have a Call to Action<\/h2>\n

You shouldn\u2019t write a post and try to come up with a call to action at the end. You should have your call to action (what you want the reader to do) before you sit down to write.<\/p>\n

That way the entire article serves your goal \u2013 it\u2019s not just an afterthought.<\/p>\n

Most blog call to actions either refer to a contact or services page. If you\u2019re a blog-blog, then you can link to a similar article or to the one you mentioned in the article you just wrote.<\/p>\n

Ask yourself if your CTA makes sense. Would you end a conversation in person that way? If you wouldn\u2019t, work on it until it sounds contextual. You want the person to want to\u00a0learn more<\/a>.<\/p>\n

Source:\u00a0https:\/\/www.webconfs.com\/2363\/content-that-works-for-you-5-blog-writing-tips-to-help-market-your-business\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

5 Blog Writing Tips To Help Market Your Business You\u2019re wasting your time with your blog. At least you are if you\u2019re not writing using the following tips. Your blog content should be about more than just\u00a0listing keywords\u00a0\u2013 it should serve value to your customers and get traffic to your site. In a perfect world, […]<\/p>\n","protected":false},"author":3,"featured_media":7082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[7,41,8,50],"class_list":["post-1376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-e-marketing","tag-google","tag-seo","tag-tricks"],"yoast_head":"\nDazzlepop | 5 Blog Writing Tips To Help Market Your Business<\/title>\n<meta name=\"description\" content=\"5 Blog Writing Tips To Help Market Your Business You\u2019re wasting your time with your blog. 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