{"id":1379,"date":"2019-04-01T14:00:13","date_gmt":"2019-04-01T12:00:13","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1379"},"modified":"2019-03-31T14:13:17","modified_gmt":"2019-03-31T12:13:17","slug":"dont-bury-the-lead-why-lead-generation-strategies-are-crucial-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/dont-bury-the-lead-why-lead-generation-strategies-are-crucial-for-small-businesses\/","title":{"rendered":"Don\u2019t Bury The Lead: Why Lead Generation Strategies Are Crucial For Small Businesses"},"content":{"rendered":"
<\/div>

Ads. Podcasts. Guest blogging. Free consult calls. Email marketing. It\u2019s easy to get overwhelmed by the\u00a0sheer range of marketing choices.<\/p>\n

Paralyzed by indecision, some businesses\u00a0adopt a \u2018build it, and they will come\u2019 approach.<\/p>\n

Others try to do\u00a0all\u00a0<\/em>the strategies at once. They have no way of knowing which ones work and they\u00a0can\u2019t keep up with them all.<\/p>\n

In the US alone,\u00a0627,000 new businesses<\/a>\u00a0open their doors every year.\u00a0But the internet is global so you\u2019re up against far more competition.<\/p>\n

In\u00a0a\u00a0busy business world like this, your\u00a0company needs a way to generate leads on tap. Not only leads but\u00a0good\u00a0<\/em>leads.<\/p>\n

Wondering if, or why, you need to use lead generation strategies? Read on to learn more.<\/p>\n

Who\u2019s Your Ideal Customer?<\/h2>\n

One thing to bear in mind is not all leads are created equal. Some marketers throw money at collecting leads anywhere that they can.<\/p>\n

But they\u2019re not collecting leads. They\u2019re collecting emails.<\/p>\n

Lead generation is not one of those processes where quantity trumps quality. Instead, you\u2019ll find all your lead generation easier if you start with your ideal customer.<\/p>\n

They\u2019re the people who\u2019ll buy your product. Or sign up for your service.\u00a0So it makes sense to focus your attention on finding more leads like that.<\/p>\n

While other businesses are throwing money at social media ads? You\u2019re\u00a0focusing on your target audience and\u00a0forging connections<\/em>.<\/p>\n

How\u2019s Your Inbound Marketing?<\/h2>\n

Inbound marketing<\/a>\u00a0is the process of bringing customers to you. We\u2019ll go through the different methods of doing that below.<\/p>\n

But it is\u00a0a great method for\u00a0creating brand awareness. It also helps you\u00a0build relationships with potential customers.<\/p>\n

It all comes down to one word.<\/p>\n

\u2018AIDA\u2019.<\/p>\n

No, we don\u2019t mean the 19th-century opera by Verdi. We mean the old copywriting formula that translates so well to 21st-century marketing.<\/p>\n

It stands for Attention, Interest, Desire,\u00a0and Action. It\u2019s the path your customers will take throughout all your lead generation efforts.<\/p>\n

Let\u2019s walk through it.<\/p>\n

Attention<\/h3>\n

First, you\u2019ll get their\u00a0attention. Content is a great way to do this. Start a blog or Youtube channel.<\/p>\n

Focus on what your customer\u00a0needs\u00a0<\/em>that\u2019s related to your product. Create content relate to what they\u2019re already searching for online.<\/p>\n

You will need to spend some time\u00a0marketing your blog<\/a>. People need to know it\u2019s there before they can read it.<\/p>\n

They could see a link to a blog post on Twitter. Or hear you talking on a podcast. Whatever the method, they can learn how to fix their problem on your website.<\/p>\n

This is step\u00a01 in your lead generation process.\u00a0Prospects are already\u00a0looking for information\u00a0in your niche. So anyone who consumes your content is\u00a0not a totally cold lead.<\/p>\n

But they aren\u2019t warm either because they didn\u2019t know about you beforehand. Which is why you needed to get their attention.<\/p>\n

Once you have their attention, you need to pique their\u2026<\/p>\n

Interest<\/h3>\n

Some marketers focus on closing the sale during the attention stage. Trouble is, modern\u00a0buyers like to do their research before they open their wallets.<\/p>\n

Many aren\u2019t ready to buy based on a single blog post.\u00a0They want to get to know you first.<\/p>\n

And that\u2019s why you need to capture their interest.<\/p>\n

When you get their attention, try and encourage them to join your email list. Then send emails that continue to help them.<\/p>\n

Weave in your own\u00a0product as a potential solution to generate their interest. At this point, you\u2019re warming up the lead.<\/p>\n

But they\u2019re still not ready to buy. You need to build up their\u2026<\/p>\n

Desire<\/h3>\n

Now you have to make them want your product. Good copywriting can make all the difference between sales and no sales.<\/p>\n

Show them what their life could be like once they\u2019ve bought your solution. Sell them your vision.<\/p>\n

Once you\u2019ve built their desire? They\u2019re ready to take\u2026<\/p>\n

Action<\/h3>\n

They click \u2018buy\u2019 and that lead becomes a customer.<\/p>\n

They\u2019ve spent time getting to know you. Which means they\u2019re more likely to stay with you.<\/p>\n

Let\u2019s look at the\u00a0Pareto principle<\/a>\u00a0for a moment. It\u00a0suggests 80 percent of your business comes from 20 percent of your existing customers.<\/p>\n

Once you\u2019ve turned that lead into a customer, it\u2019s easier to keep making income from them. Keeping your customers happy is one of the best lead generation strategies around.<\/p>\n

How to Generate Sales Leads<\/h2>\n

Sure, you could take out ads in the trade press.\u00a0Or you could try a direct mail campaign. But you have no way of measuring your return on investment (ROI).<\/p>\n

How do you know which strategies can generate leads?<\/p>\n

With various ways to find sales leads, we\u2019ve boiled it down to the essentials for small businesses.<\/p>\n

Email Marketing<\/h3>\n

Giving away something of value is a great way to turn a browser into a subscriber. Then you can use your email marketing to turn them into a customer.<\/p>\n

Authors have been doing this for a few years. Many novelists give away books, preview chapters or short stories to new readers. And non-fiction authors give away consultation calls or cheat sheets.<\/p>\n

Make sure whatever you give away solves a problem. And it must relate to what you sell. Otherwise, you risk building an email list of the\u00a0wrong\u00a0<\/em>people.<\/p>\n

If you\u2019re a SaaS business, consider free trials or discounts. Or even beta tests of new software.<\/p>\n

When you\u2019re very new, you can even afford to speak to subscribers yourself. Get their feedback on your product. Let them inform its features or functions.<\/p>\n

These customers won\u2019t just be leads. They\u2019ll be your biggest advocates.<\/p>\n

In-Person Events<\/h3>\n

Trade shows might be beyond the budgets of fledgling businesses. But attending one can be a great way to get talking to potential customers.<\/p>\n

Talk to them 1-to-1 and\u00a0ask them how you can help. Dig into their problems and\u00a0make\u00a0a note of what they say.<\/p>\n

(Hint: You can use this to inform new content on your blog or channel).<\/p>\n

Then ask if you can keep in touch with them. Capture these leads and follow up soon after. Capitalize on<\/p>\n

Social Media Ads<\/h3>\n

Running ads on social media still has a place in any marketing strategy. They offer laser targeting to your ideal customers.<\/p>\n

And anyone you prise away from scrolling through their feed is interested in what you offer. That\u2019s no small task given Americans spend more than\u00a0ten hours a day<\/a>\u00a0looking at screens.<\/p>\n

Social media ads also pair well with email marketing. Drive\u00a0traffic to a\u00a0landing page on your website. Make it clear what they will get by signing up.<\/p>\n

And then deliver. Remember, just because they sign up, it doesn\u2019t mean they\u2019re ready to buy.<\/p>\n

You have to nurture your sign-ups\u00a0to build their trust in you.<\/p>\n

If you\u2019re looking for a guide to a full marketing strategy, find\u00a0more information here<\/a>.<\/p>\n

Search Engine Optimization (SEO)<\/h3>\n

Never underestimate the power of SEO for bringing leads to your website. Why?<\/p>\n

If someone is searching Google for something, they already know they need it. They\u2019ve qualified themselves as a lead simply by looking.<\/p>\n

Optimize your website and content for keywords your customers will use. This form of passive lead generation\u00a0puts your website in front of prospects 24\/7.<\/p>\n

It also works at all levels of the AIDA process. Optimize blog posts to capture attention. Or optimize sales\u00a0pages for those customers who are ready to buy.<\/p>\n

Provide amazing content to solve problems.\u00a0Keeping visitors on your website shows Google your content is worth serving up to others.<\/p>\n

Why Are Lead Generation Strategies Essential?<\/h2>\n

The advantage of modern marketing methods means the playing field is a little more level. A competitor may have a huge budget, but if their ads fall short? The customer doesn\u2019t buy.<\/p>\n

Meanwhile, fledgling businesses can scoop up those customers with clever marketing. Or simple strategies that treat them as people, not just credit cards.<\/p>\n

Businesses can do lead generation almost by accident. Even having a link to your landing page in your email signature might generate a few signups.<\/p>\n

But by approaching things strategically, you can\u00a0track and measure what works. Revisit your\u00a0numbers\u00a0every month.<\/p>\n

Did one strategy work well? Double down on that one.<\/p>\n

Consider scaling back those strategies that saw little ROI. Or work out what tweaks might help improve their efficiency.<\/p>\n

You can automate much online lead generation. That frees you up to spend more time on other activities in your business.<\/p>\n

Once you nail your lead generation, then\u00a0move onto lead qualification. In other words, decide which leads to keep!<\/p>\n

Where Will You Start?<\/h2>\n

Now you\u2019re armed with an arsenal of surefire lead generation strategies. You also know why they\u2019re so crucial to your success.<\/p>\n

You\u2019re in a sea of businesses\u00a0who either overwhelm themselves with marketing \u2013 or\u00a0don\u2019t do any. These strategies will set you apart as a business who knows how to reach out.<\/p>\n

Pair that ability to connect with an ability to create relationships. Enjoy fruitful partnerships with your customers.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/www.webconfs.com\/2357\/dont-bury-the-lead-why-lead-generation-strategies-are-crucial-for-small-businesses\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ads. Podcasts. Guest blogging. Free consult calls. Email marketing. It\u2019s easy to get overwhelmed by the\u00a0sheer range of marketing choices. Paralyzed by indecision, some businesses\u00a0adopt a \u2018build it, and they will come\u2019 approach. Others try to do\u00a0all\u00a0the strategies at once. They have no way of knowing which ones work and they\u00a0can\u2019t keep up with them […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[31,7,8],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business","tag-e-marketing","tag-seo"],"yoast_head":"\nDazzlepop | Don\u2019t Bury The Lead: Why Lead Generation Strategies Are Crucial For Small Businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/dont-bury-the-lead-why-lead-generation-strategies-are-crucial-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Don\u2019t Bury The Lead: Why Lead Generation Strategies Are Crucial For Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Ads. 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