{"id":1423,"date":"2019-04-13T12:00:18","date_gmt":"2019-04-13T10:00:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1423"},"modified":"2019-04-01T11:45:35","modified_gmt":"2019-04-01T09:45:35","slug":"1423-2","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/1423-2\/","title":{"rendered":"Eight tips to get the most from your Facebook business page in 2019"},"content":{"rendered":"
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Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.<\/strong><\/p>\n

This means more than\u00a020% of the world\u2019s population<\/a>\u00a0is active on Facebook every month.<\/p>\n

Can you guess how many Facebook pages exist? 50 million? 60? 70?<\/p>\n

Not correct.<\/p>\n

As of May 2018, there were\u00a0more than 80 million Facebook business pages<\/a>.<\/p>\n

And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let\u2019s try to give the best value we can to our audience.<\/p>\n

Eight effective tips to help you as a marketer to get the most from your Facebook business page for 2019<\/h2>\n

1. Get rid of promotional content and make more educational, fun content<\/h3>\n

When people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business name on Facebook and start analyzing their latest posts.<\/p>\n

Post number 1: Promotional<\/p>\n

Post number 2: Promotional<\/p>\n

Post number 3: Promotional<\/p>\n

And I\u2019m like, well, you really think, that the people who\u2019ve liked your page are interested in seeing only promotional and sales oriented posts from your page? And they\u2019re like, \u201cHmm, what else should we post, if we just want to get new sales for our business by using Facebook?\u201d<\/p>\n

In such cases, I start explaining to people that users really don\u2019t like seeing such kinds of posts because their feed is already filled with so many ads, that advertisers put on Facebook for promoting their products or services.<\/p>\n

Promotional content isn\u2019t something, that will engage your customers and make them hit the \u201cLike\u201d or \u201cShare\u201d buttons. It\u2019s something, that will make them scroll down through their news feed or even browse your page and unlike it.\u00a0\"Graph<\/p>\n

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And the reason why so many pages on Facebook fail, is the fact, that we want to get value from someone without giving it. Not fair, is it?<\/p>\n

Promotional\/sales oriented content isn\u2019t valuable in most cases. The good thing is you can promote your product or service and at the same time provide valuable content for your audience.<\/p>\n

They love to hear your company story more than what you are trying to sell to them. So, get rid of the promotional material from your page. Instead, start educating them with valuable and entertaining content.<\/p>\n

Renderforest reports, that\u00a086% of marketers are<\/a>\u00a0satisfied with their video marketing results and consider them successful. This means that you can use lots of videos in your content marketing strategy and have success in it. What about starting to produce videos right away?<\/p>\n

2. Only use Facebook ads for selling your product or service<\/h3>\n

You read it correctly.<\/p>\n

We\u2019ve already talked on the first point, that you shouldn\u2019t put any promotional content in your organic posts. People hate that.<\/p>\n

Instead of it, you can\u00a0run engaging ads<\/a>\u00a0on Facebook and get new users\/sales for your product or service.<\/p>\n

Of course, I agree that lots of small businesses might not have budgets for Facebook. But well, if you\u2019ve started a company, then you should have at least $100 for testing Facebook ads.<\/p>\n

And you may want to read carefully as I\u2019m going to tell you an easy trick on the next line for not wasting that $100 on Facebook ads.<\/p>\n

Let\u2019s split the $100 into two $50. What\u2019s your business about? Do a little research or analyze what ads your competitors currently run, if you can\u2019t come up with an idea.<\/p>\n

Think of that content and create content for two ad campaigns. Once you\u2019re finished, start running the promotion at least for a week for each campaign.<\/p>\n

Seems easy, right? Wait, you\u2019re not done. Instead of sitting and smoking a cigar, while your ads run, start analyzing how they perform.<\/p>\n

After your ad has been in the process of running for several hours, you may start optimizing it. By optimizing and measuring your ads every 24 hours, you can at least get your invested money back after the campaign ends. You can do this several times while you find out which ad type works the best for your product or service.<\/p>\n

And this whole idea means that you don\u2019t have to invest thousands of dollars to start Facebook ads. All you need to kick off is $100.<\/p>\n

3. Conduct webinars and provide valuable information to your audience<\/h3>\n

Webinars can help you to:<\/p>\n

\u2013 Stay connected with your current customers<\/p>\n

\u2013 Make announcements about your products or services<\/p>\n

\u2013 Talk about niche related topics<\/p>\n

\u2013 Connect with a\u00a0wider\/new audience and tell them about your services<\/p>\n

Webinars are a little bit underrated among Facebook marketing, but they can become a huge weapon for increasing your engagement and driving more sales.<\/p>\n

And here comes a question. How to start conducting webinars? Well, the first step is to choose a topic, that can bring value to your audience.<\/p>\n

Let me tell you some interesting webinars topics that might be interesting for any audience:<\/p>\n