{"id":1439,"date":"2019-04-19T12:00:36","date_gmt":"2019-04-19T10:00:36","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1439"},"modified":"2019-04-01T12:04:38","modified_gmt":"2019-04-01T10:04:38","slug":"how-to-scale-your-social-media-marketing-to-build-traffic-and-leads","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-scale-your-social-media-marketing-to-build-traffic-and-leads\/","title":{"rendered":"How to scale your social media marketing to build traffic and leads"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p><strong>Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.<\/strong><\/p>\n<p>I know a lot of people will cringe at the idea of scaling\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/12\/17\/social-media-trends-2019\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>\u00a0because it is supposed to be all about human connections.<\/p>\n<p>There are also many people who don\u2019t believe you can attract any substantial amount of clicks from social media.<\/p>\n<p>Well, both may be true but only if you do that wrong:<\/p>\n<p>That\u2019s not possible to build good traffic from social media without at least some sort of automating \/ scaling.<\/p>\n<ul>\n<li>Social media audiences are fragmented: You cannot catch all of your social media followers with one single update.<\/li>\n<li>Social media is multi-platform (<a href=\"https:\/\/www.dirjournal.com\/blogs\/social-media-platforms-utilize-first\/\" target=\"_blank\" rel=\"noopener\">has been for quite a while<\/a>) and it\u2019s impossible to be everywhere at the same time.<\/li>\n<li>Social media won\u2019t send you any traffic unless you are constantly there both engaging and broadcasting.<\/li>\n<\/ul>\n<p>And while truly effective engagement cannot be efficiently scaled, you can scale all other parts of the puzzle, at least to some extent:<\/p>\n<ul>\n<li>Social media posting<\/li>\n<li>Social media tracking and analysis<\/li>\n<\/ul>\n<p>Let\u2019s see:<\/p>\n<h2>Cross-post with calendar publishing tools<\/h2>\n<p>Even if you have a dedicated full time social media team at your disposal, constantly publishing on social media is difficult to achieve. Big corporations have rotating shifts that handle it but for most of us we have to operate on a smaller scale, especially budget wise.<\/p>\n<p>We can get around that by publishing scheduled posts, which includes cross-posting from one platform to another. That will cut the time spent on social media in half.<\/p>\n<p>That doesn\u2019t mean that\u00a0<em>all<\/em>\u00a0of your posts should be pre-made and scheduled, or that they should go to every single platform. It still takes intelligent planning.<\/p>\n<p>My personal method is to sit down every month and plan a month\u2019s worth of social media posts based around content that is going to be circulated and is already scheduled to post. Using\u00a0<a href=\"https:\/\/www.contentcal.io\/\" target=\"_blank\" rel=\"noopener\">ContentCal<\/a>, I get all of those posts ready to go on all platforms.<\/p>\n<p>ContentCal is an affordable social media editorial calendar with some cool productivity features:<\/p>\n<ul>\n<li>It makes things easy to\u00a0<strong>delegate<\/strong>\u00a0(Your team members may add posts to a \u201cPinboard\u201d for you to drag and drop them throughout your calendar)<\/li>\n<li>It makes it easy to review your\u00a0<strong>monthly calendar<\/strong>\u00a0and make sure you have something to go live daily<\/li>\n<li>It make it a breeze to update\u00a0<strong>multiple platforms<\/strong>\u00a0with one click<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2019\/01\/contentcal-month.png\" alt=\"ContentCal month\" width=\"600\" height=\"447\" \/><\/p>\n<p>From there, my team will dedicate time every day to manage regular social media interactivity. They will respond to posts, find brand mentions using listening tools and searches and do the more thorough work involved in the process.<\/p>\n<p><em><strong>Supported platforms: Twitter, Facebook, LinkedIn, Instagram<\/strong><\/em><\/p>\n<h2>Put your content in front of influencers where they expect it<\/h2>\n<p>The power of\u00a0<a href=\"https:\/\/www.clickz.com\/influencer-marketing-2019-stats\/223174\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a>\u00a0cannot be overstated. Twitter has become a particular powerhouse for the tactics, but Instagram, YouTube and even Snapchat are gaining a lead. Cultivating a relationship with influential social media\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/12\/21\/guide-google-analytics-confusing-terms\/\">users<\/a>\u00a0is mutually beneficial and can have lasting effects on your brand.<\/p>\n<p>I have done the long term version of this, which takes a lot of time and effort for both you\u00a0<em>and<\/em>\u00a0the influencer.\u00a0<a href=\"http:\/\/viralcontentbee.com\/\" target=\"_blank\" rel=\"noopener\">Viral Content Bee<\/a>\u00a0<em>(Disclaimer: This is the project I co-founded)<\/em>\u00a0strives to make it easier by connecting you and the influencers straight away.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2019\/01\/viralcontentbee.png\" alt=\"viralcontentbee\" width=\"600\" height=\"433\" \/><\/p>\n<p>You share their content, they share yours. Both get some much needed exposure and without shady pay deals. It is easy and effective.<\/p>\n<p>The main thing it eliminates any possible frustration of the \u201cbeing used\u201d feeling when influencers receive pitches to share something daily. Instead, they join that platform to find your content: All you need to do is to put it there.<\/p>\n<p><em><strong>Supported platforms: Twitter, Linkedin, Mix, Pinterest, and Tumblr.<\/strong><\/em><\/p>\n<h2>Track your growth and learn from that growth<\/h2>\n<p>Growth for its own sake is important enough and that doesn\u2019t even get into the importance to a brand, organic traffic and profitability. But one thing we sometimes forget is what we can learn from exponential growth and how it applies to future campaigns.<\/p>\n<p>Some things work. Some things don\u2019t. We need to be able to clearly see which is which and change it up accordingly. This is where watching every one of your social channels is critical, so you can respond to every tick up or down you may see.<\/p>\n<p>Over time you will also begin to notice trends that can have a huge influence on your branding. Business can change their entire social direction based on the findings of these types of analytics.<\/p>\n<p>There are endless tools for this purpose. My personal favorite is\u00a0<a href=\"https:\/\/www.cyfe.com\/\" target=\"_blank\" rel=\"noopener\">Cyfe\u00a0<\/a>because it is an all in one business dashboard that is fully customizable. You create your own widgets, monitoring whatever you want to and all for $19 per month (they have a free version but if you are going with a higher number of channels you will want to pay the money for the full features).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2019\/01\/cyfe.png\" alt=\"Cyfe\" width=\"600\" height=\"333\" \/><\/p>\n<p>Cyfe can manage both social media monitoring and growth for you, from one single dashboard.<\/p>\n<p>Furthermore, the best widget I ever created was a Google Analytics dashboard that monitored the traffic that came from each one of my social media accounts. It really showed where my team and I needed to focus our energies.<\/p>\n<p><em><strong>Supported platforms: Twitter, Facebook, LinkedIn, Instagram, YouTube, Google Analytics\u2026<\/strong><\/em><\/p>\n<h2>What NOT to scale<\/h2>\n<p>Some things you just cannot scale or automate well, so it\u2019s better to stop trying.<\/p>\n<ul>\n<li>Always participate in discussions. Interactions boost your social media \u201crank\u201d making your updates more visible. This is true for all networks but especially Twitter where you can join any discussion out there, without being invited. Here\u2019s a\u00a0<a href=\"https:\/\/howtonow.com\/how-to-read-comments-on-twitter\/\" target=\"_blank\" rel=\"noopener\">nice article<\/a>\u00a0on how to\u00a0find comments on Twitter\u00a0and engage with them.<\/li>\n<li>Always engage with your social media mentions: Until we have a social media bot smart enough to talk to your customers online in public without sounding like a bot, do it manually. It will also give you a better feeling of your audience and customer base which is very useful\u00a0<a href=\"http:\/\/socialmediapromotionguide.com\/long-term-goals-for-social-media-networking\/\" target=\"_blank\" rel=\"noopener\">in the wrong run<\/a>.<\/li>\n<\/ul>\n<p>Truth be told, marketing is going to be more and more automated going forward. Technology is making authentic and effective personalization possible, so marketing automation (including social media automation) discussion should mature. If you want to see your social media marketing bring any kind of ROI, automate.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/searchenginewatch.com\/2019\/01\/14\/scale-social-media-marketing\/\">https:\/\/searchenginewatch.com\/2019\/01\/14\/scale-social-media-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling\u00a0social media marketing\u00a0because it is supposed to be all about human connections. There are also many people who don\u2019t believe you can attract [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[68,65,6],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-information","tag-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to scale your social media marketing to build traffic and leads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-to-scale-your-social-media-marketing-to-build-traffic-and-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How to scale your social media marketing to build traffic and leads\" \/>\n<meta property=\"og:description\" content=\"Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling\u00a0social media marketing\u00a0because it is supposed to be all about human connections. 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