{"id":1445,"date":"2019-04-20T12:00:05","date_gmt":"2019-04-20T10:00:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1445"},"modified":"2019-04-01T12:21:03","modified_gmt":"2019-04-01T10:21:03","slug":"how-to-increase-conversions-ideas-tools-examples","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-increase-conversions-ideas-tools-examples\/","title":{"rendered":"How to increase conversions: Ideas, tools, examples"},"content":{"rendered":"
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Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions.<\/strong><\/p>\n

This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic.<\/p>\n

Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother\u00a0user experience<\/a>.<\/p>\n

1. Make your checkout process simpler<\/h2>\n

The name of the game is convenience. Don\u2019t make it difficult for the consumer to finish a purchase. The more barriers your site throws up, the more likely it is your customers will leave the cart without completing the purchase.<\/p>\n

According to\u00a0BigCommerce\u2019s 2019 Omni-Channel Retail Report<\/a>, convenience is among the top 3 reasons U.S. \u00a0consumers across all generations chose to buy from an online store. When shopping online, millennials have become used to speed and convenience while younger generations have never known shopping without these.<\/p>\n

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You should have a simple checkout process because that\u2019s what is expected from your site these days (and often the primary reason why they shop online anyway). For example, sites that force you to sign up before you can check out are frustrating, and many users are not willing to spend time creating an account. Remove the forced signup and provide an option to checkout out as \u201cguest.\u201d<\/p>\n

Every section of your checkout process is another opportunity for the consumer to quit and walk away. Consider whether any given section is worth the chance of losing sales and if you can safely remove it. Or, if it can\u2019t be removed, find a way to streamline the entire process. For example, include a duplicating button that allows users to make their delivery address their billing address, without entering the same information twice.<\/p>\n

Create easy cart navigation and decrease the number of steps needed to complete the purchase. This will increase sales and profits as well as customer satisfaction.<\/p>\n

Featured tool<\/strong>:\u00a0Convert.com<\/a>\u00a0allows to easily A\/B your site shopping experience to come up with the best solution for your customers. Additionally, for WordPress, here\u2019s a\u00a0detailed A\/B testing tutorial<\/a>.<\/p>\n

\"convert.com<\/p>\n

2. Provide one-click upsells<\/h2>\n

According to\u00a0ConversionXL<\/a>, it is 25 times more expensive to develop new customers than it is to re-convert your current customers. You need to work to keep re-engaging your existing customers continually.<\/p>\n

They are more valuable to you than a new visitor. Studies\u00a0have shown<\/a>\u00a0that if you can increase your customer retention by 5%, you can increase your profits by up to 25%.<\/p>\n

You can keep these consumers through a one-click upsell option. It convinces customers to complete an additional, unplanned-for transaction. It\u2019s exactly how impulse shopping works in brick-and-mortar stores. They place enticing items by the register to convince you to add them to your purchase while you stand in line.<\/p>\n

PayKickstart<\/a>\u00a0users have demonstrated powerful proof of concept: Many of them have seen both their average customer value and the total revenue more than double after they implemented\u00a0one-click upsells<\/a>:<\/p>\n

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3. Make your shopping experience mobile-friendly<\/h2>\n

Mobile shopping is continually growing. More people are using their mobile device or tablet to shop on ecommerce sites than ever before, and with the fast adoption of smartphones worldwide, the numbers will continue to go up.<\/p>\n

Users\u00a0are more likely<\/a>\u00a0to abandon a cart and navigate away from your site if it\u2019s difficult to browse on a smartphone. You don\u2019t always need to develop an expensive app, but you do need to make your website easy to read and use on a smartphone.<\/p>\n

One powerful way to make your shopping experience mobile friendly without investing into a standalone app is to use web design platforms that support progressive web apps (PWAs) which act like native mobile apps but don\u2019t need to be installed by your customers.\u00a0According to Google<\/a>, PWAs are \u201ca new way to deliver amazing user experiences on the web.\u201d<\/p>\n

PWAs also support many app-like functionalities that most mobile-optimized websites do not, such as push notifications, which can be especially useful for omnichannel retailers.<\/p>\n

Duda<\/a>\u00a0allows agency professionals to roll out progressive web app versions of their clients\u2019 sites with one click of a button:<\/p>\n

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4. Provide personalized shopping experience<\/h2>\n

Several\u00a0studies<\/a>\u00a0found personalized experience is a growing ecommerce trend that shouldn\u2019t be neglected:<\/p>\n