{"id":1603,"date":"2019-04-18T17:00:41","date_gmt":"2019-04-18T15:00:41","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1603"},"modified":"2019-04-10T12:05:55","modified_gmt":"2019-04-10T10:05:55","slug":"five-ways-to-improve-your-websites-bounce-rate-and-why-you-should","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/five-ways-to-improve-your-websites-bounce-rate-and-why-you-should\/","title":{"rendered":"Five ways to improve your website\u2019s bounce rate (and why you should)"},"content":{"rendered":"
<\/div>

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website\u2019s bounce rate by\u00a0setting up Google Analytics<\/a>.<\/strong><\/p>\n

Now, if you\u2019re thinking this isn\u2019t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that\u2019s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?<\/p>\n

Luckily, there are a number of easy and free ways to improve your website\u2019s bounce rate and grow your business.<\/p>\n

Here are five ways to improve your website\u2019s bounce rate<\/h2>\n

1. Create content consistently<\/h3>\n

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging\u00a0content will drive traffic to your website<\/a>.\u00a0Once that traffic is there, they\u2019ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to\u00a0HubSpot<\/a>, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.<\/p>\n

So, create a content plan that\u2019s consistent and offers something for everyone. Not everyone prefers written content,\u00a0so include a mixture of formats such as written, video, infographics, audio recordings, and more.<\/p>\n

Another important tip for your content: Practice\u00a0effective internal linking<\/a>. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.<\/p>\n

2. Add images and videos<\/h3>\n

Speaking of a mixture of formats, to improve your website\u2019s bounce rate, be sure you add eye-catching images and videos to your website. Many users won\u2019t spend a lot of time reading your website content, so you need to grab their attention with images and videos.<\/p>\n

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple, like the Panera website for example.<\/p>\n

3. Speed up your site<\/h3>\n

You may not have realized it before but your website speed is important for improving your website\u2019s bounce rate. In fact, according to\u00a0Google<\/a>, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don\u2019t make your website visitors wait.<\/p>\n

You can use a site like\u00a0GTmetrix<\/a>\u00a0to test the speed of your site. Not only will it tell you what your site speed is, but it\u2019ll also give you advice for improving it. If you\u2019re running your website on WordPress, it would also be wise to download and install some free\u00a0plugins<\/a>\u00a0like\u00a0WP Smush<\/a>\u00a0and\u00a0W3 Total Cache<\/a>\u00a0to help boost the speediness of your site.<\/p>\n

4. A\/B test<\/h3>\n

As you\u2019re attempting to improve your website\u2019s bounce rate, don\u2019t leave it up to chance. You should be A\/B testing everything in order to determine what\u2019s working and what\u2019s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.<\/p>\n

So,\u00a0perform A\/B tests<\/a>, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A\/B test everything, we mean\u00a0everything.<\/p>\n

5. Target abandoning visitors<\/h3>\n

Did you know that over 70% of people who leave your website will never return? If you don\u2019t start to improve your bounce rate now, that\u2019s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.<\/p>\n

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Source:\u00a0https:\/\/searchenginewatch.com\/2019\/03\/29\/ways-to-improve-website-bounce-rate\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website\u2019s bounce rate by\u00a0setting up Google Analytics. 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