{"id":1687,"date":"2019-04-28T22:12:14","date_gmt":"2019-04-28T20:12:14","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1687"},"modified":"2019-04-28T22:14:16","modified_gmt":"2019-04-28T20:14:16","slug":"avengers-endgame-sets-box-office-record-at-1-2-billion","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/avengers-endgame-sets-box-office-record-at-1-2-billion\/","title":{"rendered":"\u2018Avengers: Endgame\u2019 Sets Box-Office Record at $1.2 Billion"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p>The Avengers smashed box office records like never before with an astonishing $1.2 billion in its opening weekend.<\/p>\n<div class=\"softwall\" data-position=\"1\"><\/div>\n<p>\u201cAvengers: Endgame\u201d earned $350 million alone in the U.S. and Canada, blowing through the $258 million mark held by the superhero team\u2019s own gloved hands with last year\u2019s &#8220;Infinity War.\u201d\u00a0<a title=\"Corporate Profile\" href=\"https:\/\/www.bloomberg.com\/quote\/DIS:US\" target=\"_blank\" rel=\"noopener noreferrer\">Walt Disney Co.<\/a>\u00a0now boasts the top four spots for opening weekends in the U.S. and Canada, rounded out by \u201cThe Last Jedi\u201d and \u201cThe Force Awakens\u201d from the Star Wars franchise, according to researcher Comscore Inc.<\/p>\n<div class=\"hardwall\" data-position=\"2\"><\/div>\n<div class=\"softwall\" data-position=\"2\"><\/div>\n<p>The film took in $330.5 million in China, just one of the opening records set in 44 countries, Disney said Sunday. There was no shortage of superhero superlatives for \u201cAvengers: Endgame\u201d:<\/p>\n<div class=\"hardwall\" data-position=\"3\"><\/div>\n<div class=\"softwall\" data-position=\"3\"><\/div>\n<ul>\n<li>First film to exceed $1 billion in its opening, a level reached in five days.<\/li>\n<li>A domestic record of $156.7 million on its first day, including Thursday night previews, beating the previous mark of $119 million held by \u201cThe Force Awakens\u201d in 2015.<\/li>\n<li>Highest all-time box office for any Saturday or Sunday as well.<\/li>\n<li>Shown on 4,662 screens in the U.S. and Canada, the most ever.<\/li>\n<\/ul>\n<p>The picture, the latest installment from\u00a0<a title=\"Company Overview\" href=\"https:\/\/www.bloomberg.com\/quote\/DIS:US\">Disney\u2019s<\/a>\u00a0Marvel studio, caps a 22-movie storyline that began with \u201cIron Man\u201d in 2008. The Avengers superheroes, including Captain America, Hulk and Black Widow, are now battling the intergalactic villain Thanos, who was last seen wiping out half the living creatures in the universe.<\/p>\n<div class=\"hardwall\" data-position=\"4\"><\/div>\n<div class=\"softwall\" data-position=\"4\"><\/div>\n<figure class=\"figure-expandable\" data-type=\"image\" data-id=\"336963719\" data-image-type=\"chart\" data-image-size=\"full\" data-align=\"center\">\n<div class=\"image\" tabindex=\"0\" role=\"button\" aria-label=\"Open image in viewer\">\n<div id=\"lazy-img-336963719\" class=\"lazy-img\"><img decoding=\"async\" class=\"lazy-img__image loaded\" src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iyS2dsneiJmY\/v0\/620x-1.png\" alt=\"Top 10 Films\" data-native-src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iyS2dsneiJmY\/v0\/-1x-1.png\" data-img-type=\"chart\" \/><\/div>\n<\/div>\n<\/figure>\n<p>\u201cWe are floored and amazed by the response from all the moviegoers and fans around the world,\u201d said Cathleen Taff, the president of distribution for Walt Disney Pictures, said in an interview.<\/p>\n<div id=\"desktop-in-article-1-PQOF4ESYF01S01\" class=\"page-ad\" tabindex=\"-1\" role=\"presentation\" data-position=\"desktop-in-article\">\n<div id=\"9a411f1e1b6828f5dd4032cd131f96ef\" class=\"bb-ads__ad\"><\/div>\n<div class=\"desktop-in-article-ad-dummy\"><\/div>\n<\/div>\n<p>While there was wide appeal, results were clearly driven by a young, male audience. The crowds were 57 percent male, with the biggest cohort of 28 percent between the ages of 25 to 34 &#8212; essentially the people who were there for the birth of the franchise in their teenage and early adult years.<\/p>\n<p>Families comprised just 18 percent of the audience, a figure that may rise after the initial crush of the testosterone crowd who lined up for tickets for days. Taff expects more families and younger viewers to turn up to future screenings as the film plays on. \u201cIt\u2019s going to play for quite a while.\u201d<\/p>\n<p>Disney, which also owns the Star Wars franchise and is usually cautious with forecasts, had originally suggested an opening weekend in the $300 million range.<\/p>\n<blockquote>\n<h3 id=\"what-bloomberg-intelligence-says\">What Bloomberg Intelligence Says<\/h3>\n<\/blockquote>\n<blockquote><p>\u201cThe $60 million taken in from Thursday night previews is the highest ever, and suggests a domestic tally of more than $800 million, with a potential to break $2.5 billion globally. That could also help movie theaters get a boost, potentially offsetting the 17% slump year-to-date.\u201d<\/p><\/blockquote>\n<blockquote><p>&#8211;Geetha Ranganathan, senior industry analyst<br \/>\n<a class=\"terminal-news-story\" title=\"Link to research\" href=\"https:\/\/www.bloomberg.com\/news\/terminal\/PQKQU66K50XZ\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a>\u00a0to view the piece<\/p><\/blockquote>\n<p>With this kind of juice, there\u2019s every reason to believe \u201cEndgame\u201d will challenge the $2.07 billion worldwide gross of \u201cThe Force Awakens,\u201d set in 2015. Only two other films in Hollywood history have taken in more: \u201cAvatar\u201d in 2009 and \u201cTitanic,\u201d released in 1997.<\/p>\n<p>The Marvel machine has been a huge\u00a0<a class=\"terminal-news-story\" title=\"\u2018Avengers: Endgame\u2019 May Deliver Profit Hero Amid Massive Costs\" href=\"https:\/\/www.bloomberg.com\/news\/terminal\/PQIUV96JIJUO\" target=\"_blank\" rel=\"noopener noreferrer\">moneymaker<\/a>\u00a0for Disney. Last year\u2019s \u201cInfinity War,\u201d for example, earned an estimated $985 million in profit, including TV, toys and theater ticket sales, according to S&amp;P Global.<\/p>\n<p>Looking forward, Disney\u2019s Taff would not say whether it was possible to top this record. \u201cWhile this is an end in the Marvel Cinematic Universe, it is certainly not THE end,\u201d she said. \u201cIt\u2019s going to open up a whole new world of possibilities.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-04-28\/-avengers-endgame-sets-global-box-office-record-1-2-billion\">https:\/\/www.bloomberg.com\/news\/articles\/2019-04-28\/-avengers-endgame-sets-global-box-office-record-1-2-billion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Avengers smashed box office records like never before with an astonishing $1.2 billion in its opening weekend. \u201cAvengers: Endgame\u201d earned $350 million alone in the U.S. and Canada, blowing through the $258 million mark held by the superhero team\u2019s own gloved hands with last year\u2019s &#8220;Infinity War.\u201d\u00a0Walt Disney Co.\u00a0now boasts the top four spots [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,101,102,37],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-endgame","tag-marvel","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | \u2018Avengers: Endgame\u2019 Sets Box-Office Record at $1.2 Billion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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