{"id":1774,"date":"2019-05-11T15:42:43","date_gmt":"2019-05-11T13:42:43","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1774"},"modified":"2019-05-11T15:42:48","modified_gmt":"2019-05-11T13:42:48","slug":"how-to-build-your-social-media-marketing-strategy-for-2019","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-build-your-social-media-marketing-strategy-for-2019\/","title":{"rendered":"How to build your social media marketing strategy for 2019"},"content":{"rendered":"
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Do you have your social media marketing strategy squared away for 2019?<\/p>\n\n\n\n

If not, we don\u2019t blame you.<\/p>\n\n\n\n

Because 2018 was a whirlwind year for social marketing to say the least.<\/p>\n\n\n\n

Facebook was shrouded in controversy due to its algorithm changes<\/a> and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features<\/a> while also passing the one-billion user mark.<\/p>\n\n\n\n

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real<\/a>.<\/p>\n\n\n\n

And that doesn\u2019t even scratch the surface.<\/p>\n\n\n\n

Last years happenings combined with this year\u2019s emerging trends<\/a> have left marketers with a sense of analysis paralysis. Where do you go from here?<\/p>\n\n\n\n

Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we\u2019ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.<\/p>\n\n\n\n

1. Set goals that address your biggest challenges<\/h2>\n\n\n\n

First things first: you need to figure out what you want out of social media at large.<\/p>\n\n\n\n

Maybe it\u2019s more social-savvy customers. Perhaps it\u2019s a larger share of voice in your industry.<\/p>\n\n\n\n

Either way, remember that social media planning<\/a> is a marathon, not a sprint.<\/p>\n\n\n\n

Brands should strive to set goals that are actually attainable<\/a>. For example, shooting for a million new Instagram followers in 2019 isn\u2019t going to happen. By tackling smaller, realistic goals, you can scale your social efforts in a way that\u2019s both reasonable and affordable.<\/p>\n\n\n\n

And on a related note, your goals will influence everything from your budget to which social networks you\u2019ll tackle.<\/p>\n\n\n\n

Sample Social Media Goals for 2019<\/h3>\n\n\n\n

Below are some actionable goals that brands of all shapes and sizes can divide and conquer.<\/p>\n\n\n\n

Increase brand awareness.<\/strong> To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content emphasizes your personality and puts your followers ahead of the hard sell.<\/p>\n\n\n\n