{"id":1790,"date":"2019-05-16T12:30:18","date_gmt":"2019-05-16T10:30:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1790"},"modified":"2020-05-05T13:56:56","modified_gmt":"2020-05-05T11:56:56","slug":"ask-these-4-questions-first-to-start-a-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/","title":{"rendered":"Ask these 4 questions first to start a business"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/tedideas.files.wordpress.com\/2019\/05\/web_ready_startbusiness_rosewong.jpg?w=750\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ask these 4 questions first to start a business\" title=\"Ask these 4 questions first to start a business\" \/><\/div>\n<p>Ask these 4 questions first to start a business. Some people who launch companies end up being wildly successful, but there\u2019s an unpleasant truth: Many fail. Before you risk it all, here\u2019s a quick guide to gauge whether you should go for it, from serial entrepreneur Scott Galloway.<\/p>\n\n\n\n<p><em>This post is part of TED\u2019s \u201cHow to Be a Better Human\u201d series, each of which contains a piece of helpful advice from someone in the TED community;<a href=\"https:\/\/ideas.ted.com\/tag\/how-to-be-a-better-human\/\">&nbsp;browse through<\/a>&nbsp;all the posts here.<\/em><\/p>\n\n\n\n<p>The traits of successful entrepreneurs haven\u2019t changed much in the digital age: You need more builders than branders, and it\u2019s key to have a technologist as part of \u2014 or near \u2014 the founding team. As a professor, I study businesses, and as an entrepreneur, I\u2019ve launched several. So, I\u2019ve come up with 4 essential questions that you should ask yourself if you\u2019re seriously considering going out on your own:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.business.com\/images\/content\/5ca\/3db8b5a215e8a458b9d10\/1500-0-\" alt=\"Ask these 4 questions first to start a business\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question 1: Can you sign the front, and not the back, of checks?<\/strong><\/h2>\n\n\n\n<p>I know people who have all the skills to build great businesses, but they\u2019ll never do so. Why? Because they could never go to work \u2014 after putting in 80-hour weeks \u2014 and write their own firm a check instead of receiving a check for their efforts.<\/p>\n\n\n\n<p>Unless you\u2019ve previously built firms and shepherded them through to successful exits or you know you have access to seed capital, you\u2019ll need to pay your own company for the right to work your ass off until you can raise money. And most startups never raise the necessary money. Most people can\u2019t wrap their heads around the notion of working without getting paid \u2014 and 99+ percent will never risk their own capital for the sheer pleasure of \u2026 working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question 2: Are you comfortable with public failure?<\/strong><\/h2>\n\n\n\n<p>Most failures are private: you decide law school isn\u2019t for you (because you bombed the LSAT), you decide to spend more time with your kids (you were fired), or you decide to work on \u201cprojects\u201d (you can\u2019t get a job).<\/p>\n\n\n\n<p>However, there\u2019s no hiding your own business failure. It\u2019s you, and if you\u2019re so awesome, your business must succeed \u2026 right? Wrong. And when it doesn\u2019t, it will feel like elementary school, where the marketplace is a 6th grader laughing at you because you\u2019ve wet your pants \u2026 multiplied by 100.<\/p>\n\n\n\n<p>For More Startup Articles: <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">https:\/\/www.dazzlepop.net\/site\/category\/startup\/<\/a><\/p>\n\n\n\n<p>Read more:  <br><a href=\"https:\/\/ideas.ted.com\/want-to-start-a-business-ask-these-4-questions-first\/\">https:\/\/ideas.ted.com\/want-to-start-a-business-ask-these-4-questions-first\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask these 4 questions first to start a business. Some people who launch companies end up being wildly successful, but there\u2019s an unpleasant truth: Many fail. Before you risk it all, here\u2019s a quick guide to gauge whether you should go for it, from serial entrepreneur Scott Galloway. This post is part of TED\u2019s \u201cHow [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,11,34],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-startup","tag-ted"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Ask these 4 questions first to start a business<\/title>\n<meta name=\"description\" content=\"Ask these 4 questions first to start a business. Some people who launch companies end up being wildly successful, but there\u2019s an unpleasant truth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Ask these 4 questions first to start a business\" \/>\n<meta property=\"og:description\" content=\"Ask these 4 questions first to start a business. Some people who launch companies end up being wildly successful, but there\u2019s an unpleasant truth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-16T10:30:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-05T11:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tedideas.files.wordpress.com\/2019\/05\/web_ready_startbusiness_rosewong.jpg?w=750\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tedideas.files.wordpress.com\/2019\/05\/web_ready_startbusiness_rosewong.jpg?w=750\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Ask these 4 questions first to start a business\",\"datePublished\":\"2019-05-16T10:30:18+00:00\",\"dateModified\":\"2020-05-05T11:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/tedideas.files.wordpress.com\/2019\/05\/web_ready_startbusiness_rosewong.jpg?w=750\",\"keywords\":[\"business\",\"startup\",\"TED\"],\"articleSection\":[\"Startup\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/\",\"name\":\"Dazzlepop | Ask these 4 questions first to start a business\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/ask-these-4-questions-first-to-start-a-business\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/tedideas.files.wordpress.com\/2019\/05\/web_ready_startbusiness_rosewong.jpg?w=750\",\"datePublished\":\"2019-05-16T10:30:18+00:00\",\"dateModified\":\"2020-05-05T11:56:56+00:00\",\"description\":\"Ask these 4 questions first to start a business. 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