{"id":1892,"date":"2019-06-03T13:05:02","date_gmt":"2019-06-03T11:05:02","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1892"},"modified":"2019-05-29T13:10:54","modified_gmt":"2019-05-29T11:10:54","slug":"why-should-i-use-duckduckgo-instead-of-google","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/why-should-i-use-duckduckgo-instead-of-google\/","title":{"rendered":"Why Should I Use DuckDuckGo Instead of Google?"},"content":{"rendered":"
<\/div>\n

#1\u2014 Google tracks you. We don\u2019t.<\/strong><\/p>\n\n\n\n

You share your most intimate secrets with your search engine without even thinking: medical, financial and personal issues, along with all the day to day things that make you, well, you. All of that personal information should be private, but on Google it\u2019s not. On Google, your searches are tracked, mined, and packaged up into a data profile for advertisers to follow you around the Internet through those intrusive and annoying ever-present banner ads, using Google\u2019s massive<\/a> ad<\/a>networks<\/a>, embedded across millions of sites and apps.<\/p>\n\n\n\n

In fact, it\u2019s a myth that you need to track people to make money in web search. When you search \u2018car\u2019 we can show you a car ad without knowing anything about you. That\u2019s how we make money<\/a> and it doesn’t involve tracking because it is based on the keyword and not the person. Google could do this too; they just chose not to\u2014 all that tracking is to power their ad networks so that ads can follow you around the Internet using your search history and other information they have on you.<\/p>\n\n\n\n

So-called incognito mode won\u2019t protect you either. That\u2019s another myth. \u201cIncognito\u201d mode isn\u2019t really incognito at all. It\u2019s an extremely misleading name and in my opinion should be changed. All it does is delete your local browsing history after your session on your device, but does nothing from stopping any website you visit, including Google, from tracking you via your IP address and other tracking mechanisms like browser fingerprinting<\/a>. Here\u2019s the fine print:<\/p>\n\n\n\n

\"Fine<\/figure>\n\n\n\n

To keep your searches private and out of data profiles, the government, and other legal requests<\/a>, you need to use DuckDuckGo<\/a>. We don\u2019t track you at all, regardless what browsing mode you are in.<\/p>\n\n\n\n

Each time you search on DuckDuckGo, it\u2019s as if you\u2019ve never been there before. We simply don\u2019t store anything that can tie your searches to you personally, or even tie them together into a search history that could later be tied back to you<\/a>. For more details, check out our privacy policy<\/a>.<\/p>\n\n\n\n

#2 \u2014 Block Google trackers lurking everywhere.<\/strong><\/p>\n\n\n\n

Google tracks you on more than just their search engine<\/a>. You may realize they also track you on YouTube, Gmail, Chrome, Android, Gmaps, and all the other services they run. For those, we recommend using private alternatives<\/a> like DuckDuckGo for search. Yes, you can live Google-free. I\u2019ve been doing it for many years.<\/p>\n\n\n\n

What you may not realize, though, is Google trackers are actually lurking behind the scenes on 75% of the top million websites<\/a>. To give you a sense of how large that is, Facebook is the next closest with 25%. It\u2019s a good bet that any random site<\/em>you land on the Internet will have a Google tracker hiding on it. Between the two of them, they are truly dominating online advertising<\/a>, by some measures literally making up 74%+ of all its growth<\/a>. A key component of how they have managed to do that is through all these hidden trackers.<\/p>\n\n\n\n

\"Chart<\/figure>\n\n\n\n

Google Analytics is installed on most sites, tracking you behind the scenes, letting website owners know who is visiting their sites, but also feeding that information back to Google. Same for the ads themselves, with Google running three of the largest non-search ad networks installed on millions of sites and apps: Adsense, Admob, and DoubleClick.<\/p>\n\n\n\n

You know those ads that creepily follow you around everywhere? Most of those are actually run through these Google ad networks, where they let advertisers target you against your search history, browsing history, location history and other personal information they collect. Even less well known is they also enable advertisers like airlines<\/a> to charge you different prices based upon your personal information.<\/p>\n\n\n\n

These ads are not only annoying \u2014 they are literally designed to manipulate you through targeting to make you buy more things, and just showing them to you is an act of Google profiting off of your personal information.<\/p>\n\n\n\n

At DuckDuckGo, we\u2019ve expanded beyond our roots in search, to protect you no matter where you go on the Internet. Our DuckDuckGo browser extension and mobile app<\/a> is available for all major browsers and devices, and blocks these Google trackers, along with the ones from Facebook and countless other data brokers. It does even more to protect you as well like providing smarter encryption.<\/p>\n\n\n\n

#3 \u2014 Get unbiased results, outside the Filter Bubble.<\/strong><\/p>\n\n\n\n

When you search, you expect unbiased results, but that\u2019s not what you get on Google. On Google, you get results tailored to what they think<\/em> you\u2019re likely to click on, based on the data profile they\u2019ve built on you over time from all that tracking I described above.<\/p>\n\n\n\n

That may appear at first blush to be a good thing, but when most people say they want personalization in a search context they actually want localization. They want local weather and restaurants, which can actually be provided without tracking, like we do at DuckDuckGo. That\u2019s because approximate location info is automatically embedded by your computer in the search request, which we can use to serve you local results and immediately throw away without tracking you.<\/p>\n\n\n\n

Beyond localization, personalized results are dangerous because to show you results they think you\u2019ll click on, they must filter<\/em> results they think you\u2019ll skip. That\u2019s why it\u2019s called the Filter Bubble.<\/p>\n\n\n\n

So if you have political leanings one way or another, you\u2019re more likely to get results you already agree with<\/a>, and less likely to ever see opposing viewpoints. In the aggregate this leads to increased echo chambers that are significantly contributing to our increasingly polarized society.<\/p>\n\n\n\n

This Filter Bubble is especially pernicious in a search context because you have the expectation that you\u2019re seeing what others are seeing, that you\u2019re seeing the \u201cresults.\u201d We\u2019ve done studies over the years where we have people search for the same topics on Google at the same time and in \u201cIncognito\u201d mode, and found they are significantly tailored<\/a>.<\/p>\n\n\n\n

\"Image<\/figure>\n\n\n\n

On DuckDuckGo, we are committed to not putting you in the Filter Bubble. We don\u2019t even force people into a local country index unless they explicitly opt-in.<\/p>\n\n\n\n

#4 \u2014 We listen.<\/strong><\/p>\n\n\n\n

Google is notoriously hard to get a hold of. Locked out of your Gmail account<\/a>? Sorry, we can\u2019t help you. The Knowledge Graph says you\u2019re dead<\/a>? That\u2019s unfortunate. Unless you\u2019re a journalist or influencer of some kind, good luck getting anyone at Google to listen.<\/p>\n\n\n\n

Meanwhile at DuckDuckGo we read every piece of feedback we get. We respond on social media<\/a>. In short, we listen. My DMs<\/a> are open and I read all the email sent to me personally. Feel free to reach out.<\/p>\n\n\n\n

#5 \u2014 We don\u2019t try to trap you in our \u201cecosystem.\u201d<\/strong><\/p>\n\n\n\n

It used to be that you search on Google and then you click off to the top result. Over time, Google bought more and more companies<\/a> and launched more and more of their own competing services, favoring them over others in their search results. Google Places instead of Yelp, TripAdvisor, etc. Google Products instead of Amazon, Target, etc. They\u2019re in travel, health, and soon jobs<\/a>. Anywhere there is money to be made, you can expect them to get into it eventually.<\/p>\n\n\n\n

Even when you do click off, Google AMP<\/a> tries to still trap you in Google. And these tactics are not just on the search engine.<\/p>\n\n\n\n

On Android on many implementations there is immovable Google search widget and you can\u2019t even change its search engine if you want to. By just installing it by default, this behavior is a direct analogue to Microsoft putting IE on Windows in the 1990s<\/a>, but worse since it takes up more of the smaller screen. The same is true for other Google services on Android<\/a> as well, forcing carriers to bundle and promote them. We personally have similar issues with Chrome search engine integration.<\/p>\n\n\n\n

At DuckDuckGo, we aren\u2019t trying to take over the world. We don\u2019t have an \u201cecosystem\u201d to trap you in. We just want to help you get to where you want to go as fast as possible, and protect you as much as we can in that process.<\/p>\n\n\n\n

#6 \u2014 We have !bangs.<\/strong><\/p>\n\n\n\n

To further this point, we have a built-in feature called bangs<\/a> that enables you to search other sites directly, completely skipping DuckDuckGo if you like. Here\u2019s how it works. Let\u2019s say you know you want to go to the Wikipedia article for ducks. You can just search for \u201c!w duck\u201d and we will take you right there.<\/p>\n\n\n\n

The ! tells DuckDuckGo you want to use a bang shortcut, and the w is an abbreviation for Wikipedia. You can use the full name, though we have a lot of shortcuts such as !q for Quora, !a for Amazon, !r for Reddit, etc. There are literally thousands of sites that this feature works with, and so most sites you think of will probably work. It also works with our autocomplete so you can see what\u2019s there easily.<\/p>\n\n\n\n

\"Image<\/figure>\n\n\n\n

If you routinely search a particular site, like Stack Overflow for coding answers or Baseball Reference for stats or All Recipes for something to make, you can just go right there.<\/p>\n\n\n\n

If DuckDuckGo is your default search engine, you can just type this right into your browser’s address bar, and skip loading our search engine altogether. We will just route you to the right place, without tracking you of course!<\/p>\n\n\n\n

\"Image<\/figure>\n\n\n\n

#7 \u2014 We strive for a world where you have control over your personal information.<\/strong><\/p>\n\n\n\n

Our vision is to raise the standard of trust online. If you share this vision, supporting DuckDuckGo helps us make progress towards it. For the past seven years, we\u2019ve been donating<\/a> a substantial portion of our profits to organizations that also work towards the Internet we want \u2014 an open Internet where you can take control of your personal information.<\/p>\n\n\n\n

We believe that privacy policies shouldn\u2019t be default \u201ccollect it all,” but instead offer a clear and compelling case as to what benefits you get by giving up your personal information. If you share this view<\/a> for the future of data privacy, you can vote with your feet.<\/p>\n\n\n\n

#8 \u2014 Our search results aren\u2019t loaded up with ads.<\/strong><\/p>\n\n\n\n

For many Google searches, most of the entire first page is ads. On mobile it can be even worse.<\/p>\n\n\n\n

Not so on DuckDuckGo. We keep ads to a minimum, and naturally they’re non-tracking ads, based only on search keywords and not on a personal profile or search history. In fact, as stated above, it\u2019s a myth that you need to track people to make money in web search. When you search \u2018car\u2019 we can show you a car ad without knowing anything about you, based on the keywords you type in.<\/p>\n\n\n\n

#9 \u2014 Search without fear.<\/strong><\/p>\n\n\n\n

When people know they are being watched, they change their behavior. It’s a well-documented behavior called the chilling effect, and it happens on Google. For example, an MIT study showed<\/a> that people started doing fewer health searches on Google after the Snowden revelations, fearing that their personal ailments might get out.<\/p>\n\n\n\n

\u201cSuppressing health information searches potentially harms the health of search engine users and\u2026 In general, our results suggest that there is a chilling effect on search behavior from government surveillance on the Internet.\u201d<\/em><\/p>\n\n\n\n

Your searches are your business, and you should feel free to search whatever you want, whenever you want. You can easily escape this chilling effect on DuckDuckGo where you are anonymous.<\/p>\n\n\n\n

#10 \u2014 Google is simply too big, and too powerful.<\/strong><\/p>\n\n\n\n

Google is GIANT, the epitome of Silicon Valley big tech, with a market cap<\/a> of around 750 Billion dollars (at the time of writing), 75,000 employees<\/a>, dominating search, browsing, online advertising, and more, with tentacles in everything tech, online and offline. Last year they outspent every other company<\/a> on lobbying Washington.<\/p>\n\n\n\n

By comparison, DuckDuckGo is tiny. We\u2019re currently a team of about 45 people, scattered across the globe; I\u2019m in Pennsylvania. We have a very narrow focus: helping you take control of your personal information online.<\/p>\n\n\n\n

The world could use more competition, less focus on ad tracking, fewer eggs in one basket.<\/p>\n\n\n\n

Join the Duck Side!<\/p>\n\n\n\n

Source: https:\/\/spreadprivacy.com\/why-use-duckduckgo-instead-of-google\/?s=o19<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

#1\u2014 Google tracks you. We don\u2019t. You share your most intimate secrets with your search engine without even thinking: medical, financial and personal issues, along with all the day to day things that make you, well, you. All of that personal information should be private, but on Google it\u2019s not. On Google, your searches are […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[7,41,23],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-e-marketing","tag-google","tag-search-engines"],"yoast_head":"\nDazzlepop | Why Should I Use DuckDuckGo Instead of Google?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/why-should-i-use-duckduckgo-instead-of-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Why Should I Use DuckDuckGo Instead of Google?\" \/>\n<meta property=\"og:description\" content=\"#1\u2014 Google tracks you. 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