{"id":1895,"date":"2019-06-02T13:11:15","date_gmt":"2019-06-02T11:11:15","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1895"},"modified":"2019-05-29T13:17:09","modified_gmt":"2019-05-29T11:17:09","slug":"time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth\/","title":{"rendered":"Time spent on Facebook, Snapchat remains flat, but Instagram sees growth"},"content":{"rendered":"
<\/div>\n

eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.<\/h2>\n\n\n\n

eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018.<\/p>\n\n\n\n

\u201cFacebook\u2019s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create \u2018time well spent,\u2019 resulted in less daily time spent on the platform in 2018 than we had previously expected,\u201d said eMarketer principal analyst Debra Aho Williamson.<\/p>\n\n\n\n

Facebook and Snapchat usage hits a plateau.<\/strong> After dropping from 41-minutes per day in 2017 to 38-minutest per day in 2018, the average amount of time spent on Facebook has flattened for now. The average amount of time spent on Snapchat has also plateaued according to eMarketer\u2019s forecasts, with adult users projected to spend 26-minutes per day on the app through 2021. (This is also a downgrade from the 28-minutes per day eMarketer originally estimated for Snapchat\u2019s 2019 usage.)<\/p>\n\n\n\n

It\u2019s worth noting eMarketer\u2019s numbers are based on users age 18-years and older \u2014 meanwhile, Snapchat says it now reaches 90% of all 13 to 24-year-olds and in the U.S.<\/a> There\u2019s an entire group of users \u2014 13- to 17-year-olds \u2014 that eMarketer isn\u2019t including in its data.<\/p>\n\n\n\n

Instagram\u2019s expected growth.<\/strong> eMarketer predicts Instagram users will spend an average 27-minutes per day on the app, up a minute from last year. This number will keep growing a minute per year through 2021, according to the research firm. Even with that growth, the average amount of time on Instagram will still lag at least eight-minutes behind the average amount of time users are expected to spend on Facebook two years from now.<\/p>\n\n\n\n

Why we should care.<\/strong> Overall, eMarketer reports the average amount of time people spent per day on social networks in the U.S. dropped by nearly 1.5 minutes last year, a number that will remain \u201cvirtually\u201d unchanged this year according to eMarketer\u2019s forecasts.<\/p>\n\n\n\n

\u201cGains in digital video viewing are putting pressure on social time,\u201d said Williamson, \u201cAnd gaming is also creating new competition for user attention.\u201d Williamson said eMarketer cannot confirm if there is a direct cause-effect relationship between the growth in these activities and social media usage, but there does appear to be a threat in terms of user engagement among the channels.<\/p>\n\n\n\n

These estimates most likely will have little immediate impact on ad campaign budgeting or results. Social media usage may be flattening, but people are still showing up. And while Facebook growth looks to be flat, the average amount of time users are spending on the site still outperforms the average amount of time users are on Instagram.<\/p>\n\n\n\n

For marketers targeting a younger demographic, eMarketer\u2019s report offers little guidance as it is not tracking usage by anyone younger than 18-years old.<\/p>\n\n\n\n

Source: https:\/\/marketingland.com\/time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth-261705<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes. eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. 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