{"id":1955,"date":"2019-06-14T20:55:58","date_gmt":"2019-06-14T18:55:58","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=1955"},"modified":"2019-06-14T20:56:01","modified_gmt":"2019-06-14T18:56:01","slug":"for-better-sales-writing-get-active","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/for-better-sales-writing-get-active\/","title":{"rendered":"For Better Sales Writing, Get Active"},"content":{"rendered":"
<\/div>\n

Make this shift in your business writing for more effective copy.<\/h2>\n\n\n\n

<\/a><\/p>\n\n\n\n

This is one of the foundational blocks of good writing. Active voice has multiple benefits: it’s easier to understand, it usually requires fewer words, and it makes a message stronger and more exciting. Compare “More than 10,000 customers have been helped by our service” to “We have helped more than 10,000 customers.”<\/p>\n\n\n\n

In a sales email, passive voice makes you sound weak and unconvincing, which won’t help you build trust with a potential customer. There’s a time and place for passive voice in writing, but you’ll pretty much never encounter it while doing sales emails, so it’s best to follow the rule of avoiding it altogether.<\/p>\n\n\n\n

<\/a><\/a>Source: https:\/\/www.inc.com\/ford-transit-connect\/tip-of-the-day\/for-better-sales-writing-get-active.html<\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Make this shift in your business writing for more effective copy. This is one of the foundational blocks of good writing. Active voice has multiple benefits: it’s easier to understand, it usually requires fewer words, and it makes a message stronger and more exciting. Compare “More than 10,000 customers have been helped by our service” to “We have […]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[7,8,6],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-e-marketing","tag-seo","tag-social-media"],"yoast_head":"\nDazzlepop | For Better Sales Writing, Get Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/for-better-sales-writing-get-active\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | For Better Sales Writing, Get Active\" \/>\n<meta property=\"og:description\" content=\"Make this shift in your business writing for more effective copy. This is one of the foundational blocks of good writing. Active voice has multiple benefits: it’s easier to understand, it usually requires fewer words, and it makes a message stronger and more exciting. 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