{"id":2065,"date":"2019-06-30T10:29:06","date_gmt":"2019-06-30T08:29:06","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2065"},"modified":"2019-06-23T10:35:06","modified_gmt":"2019-06-23T08:35:06","slug":"google-app-campaigns-to-get-youtube-inventory-troas-bidding","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-app-campaigns-to-get-youtube-inventory-troas-bidding\/","title":{"rendered":"Google App campaigns to get YouTube inventory, tROAS bidding"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<h2 class=\"wp-block-heading\">App ads will soon be eligible to appear on the YouTube homepage feed.<\/h2>\n\n\n\n<p>A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google&nbsp;<a href=\"https:\/\/www.blog.google\/products\/ads\/google-io-ads-announcements\/\">announced<\/a>&nbsp;the updates at its I\/O developer conference Wednesday.<\/p>\n\n\n\n<p><strong>Target ROAS bidding.<\/strong>&nbsp;With Google\u2019s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads deemed likely to spend more on in-app actions after they install your app. \u201cIf you\u2019re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly.\u201d<\/p>\n\n\n\n<p>tROAS bidding will be available next month for Google App campaigns on iOS and Android.<\/p>\n\n\n\n<p><strong>YouTube inventory.<\/strong>&nbsp;App ad inventory is opening up on the YouTube homepage feed and on in-stream video for advertisers that have at least one landscape image and one video asset in their campaigns.<\/p>\n\n\n\n<p><strong>Other news.&nbsp;<\/strong>App campaigns will support multiple ad groups that can include different assets for their ads starting later this month. Eight agencies have been selected as preferred creative partners for App campaigns: Apptamin,&nbsp;Bamboo, Consumer Acquisition, Creadits, Kaizen Ad, Kuaizi, Vidmob and Webpals.<\/p>\n\n\n\n<p>For publishers running ads from Google\u2019s mobile ad network, AdMob, Google said it will be expanding its Open Bidding monetization model currently in beta to all publishers later this year.<\/p>\n\n\n\n<p><strong>Why you should care.\u00a0<\/strong>Google continues to invest in its app campaign product, available for iOS and Android apps. App campaigns are automated to run across Play Store, YouTube, the million or so apps that are in the Google Display Network and Google.com. It is steadily bringing its smart bidding types to this campaign format. Earlier this year, it announced max conversions bidding for App campaigns. Target cost-per-install (tCPI) and target cost-per-acquisition (tCPA) are already available.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/marketingland.com\/google-app-campaigns-to-get-youtube-inventory-troas-bidding-260681\">https:\/\/marketingland.com\/google-app-campaigns-to-get-youtube-inventory-troas-bidding-260681<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google&nbsp;announced&nbsp;the updates at its I\/O developer conference Wednesday. Target ROAS bidding.&nbsp;With Google\u2019s target return on ad spend (tROAS) automated bidding, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[83,7,41,85],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-android","tag-e-marketing","tag-google","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google App campaigns to get YouTube inventory, tROAS bidding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/google-app-campaigns-to-get-youtube-inventory-troas-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Google App campaigns to get YouTube inventory, tROAS bidding\" \/>\n<meta property=\"og:description\" content=\"App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google&nbsp;announced&nbsp;the updates at its I\/O developer conference Wednesday. Target ROAS bidding.&nbsp;With Google\u2019s target return on ad spend (tROAS) automated bidding, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/google-app-campaigns-to-get-youtube-inventory-troas-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T08:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2015\/09\/google-mobile1-colors-ss-1920-600x338.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2015\/09\/google-mobile1-colors-ss-1920-600x338.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" 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