{"id":2088,"date":"2019-06-29T12:00:42","date_gmt":"2019-06-29T10:00:42","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2088"},"modified":"2019-06-24T14:45:13","modified_gmt":"2019-06-24T12:45:13","slug":"the-new-realities-of-local-search","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-new-realities-of-local-search\/","title":{"rendered":"The new realities of local search"},"content":{"rendered":"
<\/div>\n

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter.<\/h2>\n\n\n\n

The concept of \u201clocal search\u201d has always been somewhat ambiguous in terms of how it\u2019s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has improved with the widespread adoption of mobile devices and the ever-increasing accuracy of geolocation services.<\/p>\n\n\n\n

But the lines have always been blurred. For example, does the local branch or store of a national or international corporation count as a \u201clocal\u201d provider? And now, with the advent of one-day or even same-day delivery by giants like Amazon or WalMart, is \u201clocal\u201d even a meaningful differentiator at all?<\/p>\n\n\n\n

These and other issues are the subject of The Evolving Landscape Of Local Search<\/em> panel, taking place at SMX Advanced<\/a> on Wednesday, June 5 in Seattle. In this session, you\u2019ll learn that traditional SEO techniques are still integral for reaching locally targeted audiences, but other factors are now also playing a significant role in success. You\u2019ll learn how to improve your results by focusing on reviews, questions and answers, knowledge panel management and other organic tactics.<\/p>\n\n\n\n

\u201cThe biggest challenge facing Local SEOs these days is the changing Local SERPs,\u201d said Andrew Shotland, one of the speakers on the panel. \u201cGoogle keeps putting ads and Google-owned properties all over them making it tricky for SEOs. And as Google keeps adding new features to Google My Business (e.g. GMB posts) prioritization of work has become trickier as we need to continually test what\u2019s worth investing in for clients.\u201d<\/p>\n\n\n\n

You\u2019ll also need to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads \u2014 the list goes on.<\/p>\n\n\n\n

And last but not least, you\u2019ll learn how to combat spam, the bane of all SEOs. This is especially important when competitors have managed to optimize spammy content to outperform your own listings and locations. \u201cLocal spam has become more and more prolific,\u201d said Conrad Saam, another speaker on the panel. \u201cPreviously it was in the realm of locksmiths and plumbers, but it is now invading Main street across America in various different industries. We plan to demonstrate the various techniques that local spammers use so you can spot fake offices and have them removed from the map.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/marketingland.com\/the-new-realities-of-local-search-261263<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. The concept of \u201clocal search\u201d has always been somewhat ambiguous in terms of how it\u2019s defined, how it functions and who uses […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,23,8],"class_list":["post-2088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-search-engines","tag-seo"],"yoast_head":"\nDazzlepop | The new realities of local search<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/the-new-realities-of-local-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | The new realities of local search\" \/>\n<meta property=\"og:description\" content=\"How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. 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