{"id":2123,"date":"2019-06-27T13:30:05","date_gmt":"2019-06-27T11:30:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2123"},"modified":"2019-06-23T13:32:31","modified_gmt":"2019-06-23T11:32:31","slug":"4-simple-tips-that-will-get-big-results-for-your-business-on-google-search","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/4-simple-tips-that-will-get-big-results-for-your-business-on-google-search\/","title":{"rendered":"4 Simple Tips That Will Get Big Results for Your Business on Google Search"},"content":{"rendered":"
<\/div>\n

Maximize your brand’s exposure with these easy-to-implement tactics.<\/p>\n\n\n\n

It\u2019s no secret that Google <\/a>is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches<\/a> conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google\u2019s search results.<\/p>\n\n\n\n

Whether you\u2019re trying to sell a product on Amazon or grow your personal brand, Google <\/a>can serve as a powerful resource — but only if you use it right. With that in mind, here are a few simple tips you can use to maximize your exposure so you can achieve your marketing and growth goals:<\/p>\n\n\n\n

1. Utilize Google Ads extensions.<\/h2>\n\n\n\n

Keywords are crucial to success with Google Ads<\/a>, but this is far from the only way you can improve the reach and effectiveness of these PPC campaigns.<\/p>\n\n\n\n

In an email conversation with Callum Davies, my co-author for the book\u00a0The Must Have Guide to Google AdWords<\/em><\/a>, he explained, \u201cExtensions are a great way to add key descriptive text without taking up\u00a0space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.\u201d<\/p>\n\n\n\n

With such a wide range of extensions available, it\u2019s easy for marketers to find options that will help them meet their campaign goals. On average, Google reports that ads using extensions improve their clickthrough rate by 10 to 15 percent<\/a>. Relevant extensions can also improve your quality score for even better results.<\/p>\n\n\n\n

2. Leverage the power of Google Maps.<\/h2>\n\n\n\n

For small businesses, few tools can be more helpful than Google Maps<\/a>.<\/p>\n\n\n\n

By setting up a My Business account and incorporating map extensions to Google Ads campaigns, you can ensure that local Web users will be more likely to discover your business. According to SEO expert Bradley Shaw, 46 percent of Google searches are looking for local businesses — and 72 percent of that group will visit a relevant store that is within five miles of their location.<\/p>\n\n\n\n

During a phone call with Jet Saini, CEO of Drip Digital, he explained that ranking in Google Maps requires much more than just listing your business. \u201cThere are three keys to your maps ranking: distance, relevance, and prominence,\u201d he says.<\/p>\n\n\n\n

\u201cFirst, Google will factor in your distance from the person conducting the search, as well as how closely your listing matches what they\u2019re looking for. Your prominence then comes into play, based on things like SEO rankings<\/a> and reviews for your business. To show up on Maps results, you need to provide detailed business information and use strategic location keywords so you can be better optimized for local searches.\u201d<\/p>\n\n\n\n

3. Double down on content production.<\/h2>\n\n\n\n

SEO is vital for moving up in Google rankings.<\/p>\n\n\n\n

Though you should start by conducting a thorough keyword analysis and incorporating top keywords in page titles, meta tags and more, consistently delivering relevant content will make all the difference for your long-term SEO strategy.<\/p>\n\n\n\n

Focus on your sales funnel and the content that will be most beneficial to your customers. This content isn\u2019t necessarily designed to make a sale —\u00a0instead, you are informing and\/or entertaining prospective customers so they learn to view you as a source of reliable information. This makes them much more likely to have a favorable impression of your brand, while continually updating your website will build your authority with Google.<\/p>\n\n\n\n

A Digital Viday case study on computer hardware manufacturer Lenovo is just one example<\/a> of content marketing\u2019s potential. To build trust and awareness, their content marketing team created a central hub focused on industry news and information. With 250 high-quality articles, the team gained 1.7 million visits and $300 million in sales \u2014 all by providing relevant, helpful content.<\/p>\n\n\n\n

4. Start (ethically) building quality backlinks.<\/h2>\n\n\n\n

Your on-site efforts aren\u2019t the only way to improve your site\u2019s SEO rankings. With quality backlinks, you can further increase your brand authority. Writing great content for your own site can be a great starting point, as others will likely link to your articles for informational purposes.<\/p>\n\n\n\n

Creating profiles on high-ranking business directories<\/a> like MapQuest<\/a> and Yellow Pages<\/a> will also generate quality backlinks and give potential customers a new way to find your brand.<\/p>\n\n\n\n

Ultimately, though, a lot of backlink building will largely come from public relations-style efforts. In a blog post, marketing expert Neil Patel gives this example<\/a>: \u201cYou link to another website\u2019s content and then reach out to let them know that you enjoyed their article so much you shared it on your own website. Interactions like this are valuable touch points. You\u2019re not just building brand awareness. You\u2019re building a relationship. And since you gave them a backlink, it\u2019s not unlikely that they\u2019ll give you a backlink in the future.<\/p>\n\n\n\n

Other simple outreach efforts, like commenting on others\u2019 posts or submitting guest articles for industry websites will help you gradually improve your Google ranking.<\/p>\n\n\n\n

For many of your potential customers, Google will be their most likely avenue for discovering your brand. While smart keyword research for Google Ads campaigns will undoubtedly be crucial for your growth, you should never overlook these basic ingredients for success. As you use these tips to improve your website and build a stronger presence on Google, you will increase brand awareness and sales.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/www.entrepreneur.com\/article\/332623<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Maximize your brand’s exposure with these easy-to-implement tactics. It\u2019s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google\u2019s search results. 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