{"id":225,"date":"2018-05-05T21:18:00","date_gmt":"2018-05-05T19:18:00","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=225"},"modified":"2018-05-05T21:18:00","modified_gmt":"2018-05-05T19:18:00","slug":"7-marketing-truths-every-business-leader-should-know","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/","title":{"rendered":"7 Marketing Truths Every Business Leader Should Know"},"content":{"rendered":"
<\/div>

“Marketing is too important to be left to the marketing department.”
\n\u2013 David Packard, co-founder, Hewlett-Packard<\/em><\/p>\n

If you ask 20 business leaders to define marketing, you\u2019ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don\u2019t understand it themselves. They spend their careers locked in a narrow purview and never really see the big picture.<\/p>\n

Its nebulous nature notwithstanding, marketing plays a pivotal role in business.<\/p>\n

According to the father of modern management, Peter Drucker, “Because the purpose of business is to create a customer, the business enterprise has two \u2013 and only two \u2013 basic functions: marketing and innovation. Marketing is the distinguishing, unique function of the business.”<\/p>\n

So, what is marketing? Legendary Silicon Valley venture capitalist and former Intel executive\u00a0Bill Davidow<\/a>\u00a0said, “Marketing must invent complete products and drive them to commanding positions in defensible market segments.” The man should know. He wrote the\u00a0seminal book on high-tech marketing<\/a>.<\/p>\n

Funny thing is, Davidow didn\u2019t learn marketing in school. All his degrees are in electrical engineering. Steve Jobs, another brilliant marketer, dropped out of school. I\u2019ve run marketing for a number of high-tech companies and my degrees are technical, as well. Not an MBA in the bunch.<\/p>\n

So how do great marketers learn about marketing? On the job.<\/p>\n

Startup companies are great places to earn your marketing chops because they\u2019re all about developing innovative products and getting customer traction \u2013 and not much else. Besides, they\u2019re always strapped for cash and needing people to wear lots of hats. That\u2019s how I got started in marketing more than 20 years ago. Here are 7 truths I learned along the way that every business leader should know:<\/p>\n

Marketing is like sex: Everyone thinks they\u2019re good at it.\u00a0<\/strong>
\nThere are more posers in marketing than other fields, probably because the demand is strong, the supply is weak, and it\u2019s easy to fake. As\u00a0David Hornik<\/a>\u00a0of August Capital once said, \u201cVCs like to think that they are marketing geniuses. We really do.\u201d The reason, he says, is because \u201cwe can fake it far more convincingly than in other areas \u2026\u201d They\u2019re not the only ones.<\/p>\n

\n
\n
\n
\n
\n

Brands win \u2026 still.\u00a0<\/strong>
\nMany thought e-commerce would level the playing field and render branding irrelevant. Not only has that not happened, I can make a case for the opposite being true. Back in the heyday of AOL,\u00a0Bob Pittman said<\/a>, \u201cCoca-Cola does not win the taste test. Microsoft does not have the best operating system. Brands win.\u201d Big brands like Apple, Google, Coca Cola, IBM and Microsoft have never been more powerful.<\/p>\n

Marketing is about understanding people.\u00a0<\/strong>
\nIt\u2019s about determining what customers want, sometimes before they know it themselves. If you\u2019ve got a knack for that sort of thing, trust your gut. Be your own focus group of one. And while it\u2019s tempting to think of markets as amorphous virtual entities, remember that, even in the B2B world, every product is purchased by a human being in the real world.<\/p>\n

Innovators don\u2019t reinvent the wheel.\u00a0<\/strong>
\nSome people are great inventors. They come up with wild concepts that nobody\u2019s ever thought of. But great marketers tend to be innovators who turn inventions into things people can use. Marketing thrives on reusing ideas in new ways. The groundbreaking Intel Inside branding program was actually an ingredient marketing scheme \u2013 like Smuckers jam in Pop Tarts \u2013 adapted to the PC industry.<\/p>\n

Marketing is too important to leave to the marketing department.\u00a0<\/strong>
\nMarketing is the hub of the business wheel. It\u2019s where product development, manufacturing, finance, communications, and sales all meet. Marketing\u2019s stakeholders are every critical function in the company. Every member of the leadership team is an adjunct of the marketing department.<\/p>\n

Markets are zero-sum games.\u00a0<\/strong>
\nContrary to today\u2019s popular feel-good wisdom, in business, winning is everything. Every transaction has one buyer and one seller. If you do it right, buyer and seller both win. All the other would-be sellers lose. The real world is brutally competitive. Period.<\/p>\n

You don\u2019t need a big budget to create a big buzz.\u00a0<\/strong>
\nBy executing the right communication strategy, great marketers can create a groundswell of customer excitement and viral demand for a company or product that nobody\u2019s ever heard of. And it can be done on a shoestring budget. Steve Jobs was a master at maintaining secrecy and controlling exactly how and when anybody learned anything about Apple\u2019s products.<\/p>\n

The truth is that great marketers are few and far between. Which begs the question, who exactly are you trusting the most important aspect of your business to? Something for you to think about.
\nSource:\u00a0https:\/\/www.entrepreneur.com\/article\/229822<\/a><\/p>\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“Marketing is too important to be left to the marketing department.” \u2013 David Packard, co-founder, Hewlett-Packard If you ask 20 business leaders to define marketing, you\u2019ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don\u2019t understand it themselves. They spend their careers locked in a narrow […]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,7,8],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-e-marketing","tag-seo"],"yoast_head":"\nDazzlepop | 7 Marketing Truths Every Business Leader Should Know<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 7 Marketing Truths Every Business Leader Should Know\" \/>\n<meta property=\"og:description\" content=\"“Marketing is too important to be left to the marketing department.” \u2013 David Packard, co-founder, Hewlett-Packard If you ask 20 business leaders to define marketing, you\u2019ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don\u2019t understand it themselves. They spend their careers locked in a narrow […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-05T19:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/1300\/7-marketing-truths-every-business-leader-should-know.jpg?width=700&crop=2:1\" \/>\n<meta name=\"author\" content=\"Mohamed Adel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/1300\/7-marketing-truths-every-business-leader-should-know.jpg?width=700&crop=2:1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohamed Adel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\"},\"author\":{\"name\":\"Mohamed Adel\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/4e2d6569ff1ef594b95a450b50752594\"},\"headline\":\"7 Marketing Truths Every Business Leader Should Know\",\"datePublished\":\"2018-05-05T19:18:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"keywords\":[\"business\",\"E-Marketing\",\"SEO\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\",\"name\":\"Dazzlepop | 7 Marketing Truths Every Business Leader Should Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"datePublished\":\"2018-05-05T19:18:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Marketing Truths Every Business Leader Should Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/4e2d6569ff1ef594b95a450b50752594\",\"name\":\"Mohamed Adel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/953b892b95f108bd7f37ee9f2a6d0bad56b8249f90f766c58ffe04bca916fb68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/953b892b95f108bd7f37ee9f2a6d0bad56b8249f90f766c58ffe04bca916fb68?s=96&d=mm&r=g\",\"caption\":\"Mohamed Adel\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/mohamed\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | 7 Marketing Truths Every Business Leader Should Know","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | 7 Marketing Truths Every Business Leader Should Know","og_description":"“Marketing is too important to be left to the marketing department.” \u2013 David Packard, co-founder, Hewlett-Packard If you ask 20 business leaders to define marketing, you\u2019ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don\u2019t understand it themselves. They spend their careers locked in a narrow […]","og_url":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2018-05-05T19:18:00+00:00","og_image":[{"url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/1300\/7-marketing-truths-every-business-leader-should-know.jpg?width=700&crop=2:1","type":"","width":"","height":""}],"author":"Mohamed Adel","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.entrepreneur.com\/content\/3x2\/1300\/7-marketing-truths-every-business-leader-should-know.jpg?width=700&crop=2:1","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Mohamed Adel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/"},"author":{"name":"Mohamed Adel","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/4e2d6569ff1ef594b95a450b50752594"},"headline":"7 Marketing Truths Every Business Leader Should Know","datePublished":"2018-05-05T19:18:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/"},"wordCount":794,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"keywords":["business","E-Marketing","SEO"],"articleSection":["E-Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/","url":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/","name":"Dazzlepop | 7 Marketing Truths Every Business Leader Should Know","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"datePublished":"2018-05-05T19:18:00+00:00","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/7-marketing-truths-every-business-leader-should-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"7 Marketing Truths Every Business Leader Should Know"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/4e2d6569ff1ef594b95a450b50752594","name":"Mohamed Adel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/953b892b95f108bd7f37ee9f2a6d0bad56b8249f90f766c58ffe04bca916fb68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/953b892b95f108bd7f37ee9f2a6d0bad56b8249f90f766c58ffe04bca916fb68?s=96&d=mm&r=g","caption":"Mohamed Adel"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/mohamed\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":1,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/225\/revisions\/227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}