{"id":2287,"date":"2019-07-14T15:17:56","date_gmt":"2019-07-14T13:17:56","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2287"},"modified":"2019-07-14T15:18:01","modified_gmt":"2019-07-14T13:18:01","slug":"google-stops-sending-referral-traffic-to-bings-discover-section","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-stops-sending-referral-traffic-to-bings-discover-section\/","title":{"rendered":"Google stops sending referral traffic to bing\u2019s \u2018Discover\u2019 section"},"content":{"rendered":"
<\/div>\n

Google is no longer showing results from Bing\u2019s \u2018Discover\u2019 section, which it had been sending a significant amount of traffic over recent months.<\/p>\n\n\n\n

Search Engine Journal received a tip from Edd Wilson regarding this issue. He also posted about it on Twitter with screenshots from SEMRush:<\/p>\n\n\n\n

@matthewbarby<\/a> Do you know what happened to Bing’s discover section? Organic traffic seems to have just fallen off. I understand there’s a redirect on the main discover section but all subjects are still hosted under there and are no longer indexed…1<\/a>2:31 PM – Jul 4, 2019<\/a>Twitter Ads info and privacy<\/a><\/p>\n\n\n\n

\"View<\/a><\/figure>\n\n\n\n

See Edd Wilson’s other Tweets<\/a><\/p>\n\n\n\n

According to the screenshot, referral traffic from Google to Bing\u2019s discover section began to rise late last year. Referral traffic peaked at over 4 million visits per month before flatlining in July.<\/p>\n\n\n\n

When searching for Bing\u2019s discover section in Google it\u2019s easy to see why it\u2019s no longer receiving referral traffic:<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

As you can see, the discover section has been virtually de-indexed in Google. While it\u2019s true that Google and Bing are competitors, it\u2019s unusual for Google to do something like this.<\/p>\n\n\n\n

On a related note, what was Google doing sending over 4 million visitors to Bing\u2019s image discovery engine in the first place?<\/p>\n\n\n\n

I did some digging to figure out what was going on here and I may have found the answer.<\/p>\n\n\n\n

What does this mean & why does it matter?<\/h2>\n\n\n\n

Other than our tipster Edd Wilson, I could only find one other discussion related to this topic.<\/p>\n\n\n\n

Back in April, TLDR SEO<\/a> published an article analyzing the recent spike in referral traffic from Google to the Bing discover section.<\/p>\n\n\n\n

Block fraudulent clicks on your Google Ads.<\/strong>
Automatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.Start Free Trial<\/a>ADVERTISEMENT<\/p>\n\n\n\n

They found pages within Bing\u2019s discover section were exceptionally well optimized for search. It\u2019s apparent some deliberate SEO considerations were made when creating the pages.<\/p>\n\n\n\n

On top of that, the sitemap for Bing Discover was replaced late last year \u2013 right around the time when referral traffic starting to spike.<\/p>\n\n\n\n

The new sitemap fixed a crawling error and added 14 additional sitemaps compared to the old sitemap. In April, Google was indexing over 400,000 pages from Bing Discover.<\/p>\n\n\n\n

An increase in indexed pages could account for the increase in referral traffic. But that still doesn\u2019t explain why the pages were eventually removed.<\/p>\n\n\n\n

Why did Google de-index Bing Discover?<\/h2>\n\n\n\n

I can\u2019t say for sure why the pages were de-indexed, but I can at least offer one possibility.<\/p>\n\n\n\n

Bing\u2019s discover section is, technically, just another set of search results. Google doesn\u2019t link to search results pages from other platforms as it considers them low-quality content.<\/p>\n\n\n\n

So that\u2019s reason enough to de-index Bing Discover \u2013 not to mention sending millions of visitors to Bing doesn\u2019t do Google any favors.<\/p>\n\n\n\n

There\u2019s one possible reason why the pages were de-indexed. Again, this is by no means confirmed.<\/p>\n\n\n\n

Will this affect site owners?<\/h2>\n\n\n\n

Some site owners may be impacted by this change, especially if they\u2019ve received an influx of traffic from Bing image search within the past few months.<\/p>\n\n\n\n

Expect any recent gains in organic traffic from Bing image search to drop down to previous levels. Other than that there shouldn\u2019t be any noticeable impact.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/www.searchenginejournal.com\/google-stops-sending-referral-traffic-to-bings-discover-section\/315723\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Google is no longer showing results from Bing\u2019s \u2018Discover\u2019 section, which it had been sending a significant amount of traffic over recent months. Search Engine Journal received a tip from Edd Wilson regarding this issue. He also posted about it on Twitter with screenshots from SEMRush: @matthewbarby Do you know what happened to Bing’s discover […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,23,8],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-search-engines","tag-seo"],"yoast_head":"\nDazzlepop | Google stops sending referral traffic to bing\u2019s \u2018Discover\u2019 section<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/google-stops-sending-referral-traffic-to-bings-discover-section\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Google stops sending referral traffic to bing\u2019s \u2018Discover\u2019 section\" \/>\n<meta property=\"og:description\" content=\"Google is no longer showing results from Bing\u2019s \u2018Discover\u2019 section, which it had been sending a significant amount of traffic over recent months. 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