{"id":2332,"date":"2019-07-21T13:31:22","date_gmt":"2019-07-21T11:31:22","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2332"},"modified":"2019-07-21T13:31:25","modified_gmt":"2019-07-21T11:31:25","slug":"linkedin-adds-3-new-marketing-objectives-to-campaign-manager","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/linkedin-adds-3-new-marketing-objectives-to-campaign-manager\/","title":{"rendered":"LinkedIn adds 3 new marketing objectives to campaign manager"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<p>LinkedIn is&nbsp;<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/introducing-a-more-powerful-campaign-manager-\" target=\"_blank\" rel=\"noreferrer noopener\">adding<\/a>&nbsp;three new ways for marketers to achieve their advertising goals.<\/p>\n\n\n\n<p>Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brand awareness:<\/strong>&nbsp;Increase share-of-voice through top of funnel campaigns that charge by impressions.<\/li><li><strong>Website conversions:<\/strong>&nbsp;Optimize campaigns for specific website actions, like purchases or event registrations.<\/li><li><strong>Job applicants:<\/strong>&nbsp;Ads can now be created to drive job applications.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/07\/objectives.png\" alt=\"LinkedIn Adds 3 New Marketing Objectives to Campaign Manager\" class=\"wp-image-316237\" \/><\/figure>\n\n\n\n<p>In an announcement, the company says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThese new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it\u2019s working, we\u2019ve seen a 67% lift in customer satisfaction compared to our legacy Campaign Manager experience.\u201d<\/p><\/blockquote>\n\n\n\n<p>Along with this update, LinkedIn is optimizing its click pricing to align with the selected objective.<\/p>\n\n\n\n<p>If website visits are the objective, for example, then marketers will only be charged for clicks that go to a landing page on their website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-adds-3-new-marketing-objectives-to-campaign-manager\/316225\/\">https:\/\/www.searchenginejournal.com\/linkedin-adds-3-new-marketing-objectives-to-campaign-manager\/316225\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is&nbsp;adding&nbsp;three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness:&nbsp;Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions:&nbsp;Optimize campaigns for specific website actions, like purchases or event registrations. Job applicants:&nbsp;Ads can now be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[61],"tags":[68,95,65],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info","tag-information","tag-linkedin","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | LinkedIn adds 3 new marketing objectives to campaign manager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/linkedin-adds-3-new-marketing-objectives-to-campaign-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | LinkedIn adds 3 new marketing objectives to campaign manager\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is&nbsp;adding&nbsp;three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness:&nbsp;Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions:&nbsp;Optimize campaigns for specific website actions, like purchases or event registrations. Job applicants:&nbsp;Ads can now be [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/linkedin-adds-3-new-marketing-objectives-to-campaign-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-21T11:31:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-21T11:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/07\/shutterstock_1440474029-760x400.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/07\/shutterstock_1440474029-760x400.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" 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