{"id":2431,"date":"2019-07-29T12:14:57","date_gmt":"2019-07-29T10:14:57","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2431"},"modified":"2019-07-28T12:18:26","modified_gmt":"2019-07-28T10:18:26","slug":"facebook-tests-suggested-moderators-to-help-with-group-administration","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/facebook-tests-suggested-moderators-to-help-with-group-administration\/","title":{"rendered":"Facebook Tests ‘Suggested Moderators’ to Help with Group Administration"},"content":{"rendered":"
<\/div>\n

Facebook’s continued push to boost groups usage sees another wrinkle added this week, with a new test of ‘Suggested Moderators<\/a>‘ –\u00a0group members which Facebook’s system has identified as people who may be able to help you manage your online community.<\/p>\n\n\n\n

As you can see in this screenshot (posted by social media expert Matt Navarra<\/a>), the new option will suggest group members as potential moderators based on their frequency of contribution and interactions within the group.  <\/p>\n\n\n\n

Which seems like a bit of a loose way to implement mods, especially within a branded community. In fact, if you run a branded community, ignore this option, it’s no good for that – you don’t ever want to be putting your brand reputation in the hands of a non-employee. But if you run a social group, maybe this could work. Maybe. It may be worth the risk of you need help managing your community, and\/or if you’re looking for ways to keep your most highly active members engaged and active.<\/p>\n\n\n\n

In this sense, it’s similar to Facebook’s recent push on ‘Top Fans<\/a>‘, those identified within your group\/s as key contributors based on their frequency of interaction.   <\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Top Fan badges have been available for around a year now, but more recently, Facebook added a new organic post targeting option for your Page’s Top Fans<\/a>, which also appears to have coincided with a lowering of the threshold for what level of engagement constitutes a Top Fan.<\/p>\n\n\n\n

\"Top<\/figure>\n\n\n\n

It seems that Facebook has been trying to boost Page engagement by making more people feel valued through Top Fan status, with even those who’ve only commented on a couple of posts getting the Top Fan option.<\/p>\n\n\n\n

This new groups initiative may be following a similar line – if you turn your most engaged group members into moderators, that will likely make them feel more connected, and see them engage even more often.<\/p>\n\n\n\n

In this sense, it may be less about needing help to manage your community as it is to boost activity overall by establishing stronger bonds.<\/p>\n\n\n\n

Right now, the test is in limited beta, and on Android only, so it’s not set for a widespread rollout just yet. But it’s another way that Facebook’s investigating to make groups more engaging.<\/p>\n\n\n\n

Source: https:\/\/www.socialmediatoday.com\/news\/facebook-tests-suggested-moderators-to-help-with-group-administration\/558800\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

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