{"id":2437,"date":"2019-08-02T12:24:15","date_gmt":"2019-08-02T10:24:15","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2437"},"modified":"2019-07-28T12:33:17","modified_gmt":"2019-07-28T10:33:17","slug":"twitter-launches-twitter-arthouse","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/twitter-launches-twitter-arthouse\/","title":{"rendered":"Twitter Launches &#8220;Twitter ArtHouse&#8221;"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<p>Twitter has announced a new creative team&nbsp;that will help brands to produce video content on their own platform: &#8220;Twitter ArtHouse&#8221;.<\/p>\n\n\n\n<p>According to the&nbsp;<a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/product-news\/2019\/Introducing-Twitter-ArtHouse.html\" target=\"_blank\" rel=\"noreferrer noopener\">announcement from Twitter<\/a>,&nbsp;&#8220;advertising&nbsp;<em>creative<\/em>&nbsp;is the top factor&nbsp;in driving sales, so brands need to create content that drives brand love and business impact.&#8221;&nbsp;The platform and&nbsp;GroupM&nbsp;found that video content optimized for Twitter&nbsp;<a href=\"https:\/\/marketing.twitter.com\/na\/en\/insights\/why-you-should-optimize-your-tv-commercials-for-twitter.html\" target=\"_blank\" rel=\"noreferrer noopener\">drives 33% more emotional engagement<\/a>&nbsp;than non-optimized spots, while a Magna\/IPG&nbsp;Media Lab sponsored study found that&nbsp;<a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/research\/2018\/The-Power-of-Creators-on-Twitter.html\" target=\"_blank\" rel=\"noreferrer noopener\">users spend 24% more time with Creator ads<\/a>.&nbsp;<\/p>\n\n\n\n<p>Doubling efforts in the Creator space has led to a three-times jump in brand&#8217;s visual campaigns on Twitter in the past six months, per the press release.<\/p>\n\n\n\n<p>Similar to&nbsp;<a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-automated-ads-help-small-businesses-meet-social-advertising-goals\/554396\/\">Facebook Automated Ads<\/a>,&nbsp;&#8220;Twitter ArtHouse&#8221; will provide marketers with a slew of advertising options and creative assistance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter ArtHouse offering:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Digital strategy<\/li><li>Video creation and editing<\/li><li>Influencer and artist management<\/li><li>Event live-streaming<\/li><\/ul>\n\n\n\n<p>Efforts for Twitter-optimized video are part of a broader strategy to draw advertisers to the social platform while cozying up to content creators.<\/p>\n\n\n\n<p>Twitter has recently ramped up efforts to help brands with creator-first strategies. A&nbsp;<a href=\"https:\/\/twitter.com\/DemetriusHarmon\/status\/1054072377481551872\" target=\"_blank\" rel=\"noreferrer noopener\">Wendy&#8217;s video campaign<\/a>&nbsp;with influencer Demetrius Harmon took followers into a test kitchen where he created fan-fueled suggestions. A Google Brazil&nbsp;<a href=\"https:\/\/twitter.com\/googlebrasil\/status\/1144332320415125504\" target=\"_blank\" rel=\"noreferrer noopener\">thread boosted by influencers<\/a>&nbsp;highlighted five LGBTQ+ artists, while Bud Light&#8217;s &#8220;Dive Bar&#8221; tour livestreamed a Post Malone concert in Nashville, according to Twitter&#8217;s announcement. Twitter reports that branded creator posts like these lead to a 41% increase in purchase intent, per the Magna\/IPG sponsored study.<\/p>\n\n\n\n<p>Twitter is not the only social giant to look toward better monetization of creator content in order to draw advertisers to the platform. Facebook&nbsp;<a href=\"https:\/\/www.mobilemarketer.com\/news\/facebook-emulates-rivals-monetization-playbooks-to-draw-more-creators\/558377\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiled its own<\/a>&nbsp;strategy around Facebook Creative Day. New offerings include Stars, a tipping system where users can send creators payments during livestreams, and intimate subscriber groups, among other changes. Over the past year, the platform has rolled out updates to make creator content&nbsp;<a href=\"https:\/\/www.marketingdive.com\/news\/facebook-takes-greater-aim-at-hq-trivia-youtube-with-new-tools-for-video-c\/526089\/\" target=\"_blank\" rel=\"noreferrer noopener\">more interactive and ad-friendly<\/a>. The social media giant gives creators options for Facebook Live gamification and last summer designed a Brand Collabs manager that aims to connect influencers with marketers looking to partner.<\/p>\n\n\n\n<p>Snapchat is competing for revenue and viewership with new &#8220;Creator Shows,&#8221;&nbsp;<a href=\"https:\/\/www.mobilemarketer.com\/news\/arnold-schwarzenegger-serena-williams-create-snapchat-shows\/558522\/\" target=\"_blank\" rel=\"noreferrer noopener\">first-person shows designed around original creators<\/a>&nbsp;like Emma Chamberlain. While Snapchat hasn&#8217;t publicly revealed viewership statistics, it reports that daily time watching these types of videos has tripled in the last year.<\/p>\n\n\n\n<p>Meanwhile, Instagram has tested&nbsp;<a href=\"https:\/\/www.mobilemarketer.com\/news\/instagram-tests-special-accounts-for-social-influencers\/544167\/\" target=\"_blank\" rel=\"noreferrer noopener\">special accounts for influencers<\/a>, which are exclusive to users with over 10,000 followers and connected to a Facebook business page. The growth tools are a particularly attractive offering, providing data insights like daily &#8220;follow&#8221; and &#8220;unfollow&#8221; data, which could also be an asset for brands looking to partner with creators.<\/p>\n\n\n\n<p>However, recent data show that the saturation of influencers&#8217; sponsored posts could be driving down engagement, as consumers may be growing fatigued by branded influencer content.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mobilemarketer.com\/news\/instagram-influencer-engagement-hovers-near-all-time-lows-study-says\/558331\/\" target=\"_blank\">Engagement rates for this type of content on Instagram are hovering at an all-time low<\/a>, per a recent study from analytics firm InfluencerDB, as the number of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mobilemarketer.com\/news\/study-sponsored-posts-on-instagram-surge-150\/553713\/\" target=\"_blank\">sponsored posts on the platform have surged<\/a>&nbsp;150% this year.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-launches-twitter-arthouse\/558560\/\">https:\/\/www.socialmediatoday.com\/news\/twitter-launches-twitter-arthouse\/558560\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter has announced a new creative team&nbsp;that will help brands to produce video content on their own platform: &#8220;Twitter ArtHouse&#8221;. According to the&nbsp;announcement from Twitter,&nbsp;&#8220;advertising&nbsp;creative&nbsp;is the top factor&nbsp;in driving sales, so brands need to create content that drives brand love and business impact.&#8221;&nbsp;The platform and&nbsp;GroupM&nbsp;found that video content optimized for Twitter&nbsp;drives 33% more emotional engagement&nbsp;than [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[114,6,81],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-engagement","tag-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Twitter Launches &quot;Twitter ArtHouse&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/twitter-launches-twitter-arthouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Twitter Launches &quot;Twitter ArtHouse&quot;\" \/>\n<meta property=\"og:description\" content=\"Twitter has announced a new creative team&nbsp;that will help brands to produce video content on their own platform: &#8220;Twitter ArtHouse&#8221;. According to the&nbsp;announcement from Twitter,&nbsp;&#8220;advertising&nbsp;creative&nbsp;is the top factor&nbsp;in driving sales, so brands need to create content that drives brand love and business impact.&#8221;&nbsp;The platform and&nbsp;GroupM&nbsp;found that video content optimized for Twitter&nbsp;drives 33% more emotional engagement&nbsp;than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/twitter-launches-twitter-arthouse\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-02T10:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialmediatoday.com\/user_media\/cache\/32\/0e\/320e02ff2bca3a8007253388269bf40e.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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