{"id":2445,"date":"2019-08-04T12:44:24","date_gmt":"2019-08-04T10:44:24","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2445"},"modified":"2019-07-28T12:46:35","modified_gmt":"2019-07-28T10:46:35","slug":"googles-invitation-only-test-for-a-new-social-networking-tool","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/googles-invitation-only-test-for-a-new-social-networking-tool\/","title":{"rendered":"Google&#8217;s Invitation-Only Test for a New Social Networking Tool"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<h3 class=\"wp-block-heading\">The facts:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Google started an&nbsp;<a href=\"https:\/\/gizmodo.com\/google-cant-quit-trying-to-make-new-social-networks-1836276443\" target=\"_blank\" rel=\"noreferrer noopener\">invitation-only test of a social networking app<\/a>&nbsp;that aims to bring people together in the real world \u2014 not just digitally \u2014 based on their activities and interests, Gizmodo reported. The app, called Shoelace, provides suggestions every day on nearby happenings, such as free comedy shows or pick-up soccer games, that give people a reason to meet up,&nbsp;<a href=\"https:\/\/shoelace.nyc\/\" target=\"_blank\" rel=\"noreferrer noopener\">per its website<\/a>.<\/li><li>Google&#8217;s Area 120 unit that nurtures experimental technologies created the app, which is piloting in New York City. &#8220;The whole premise of Shoelace is to tie people together based on their interests \u2014 like two laces on a shoe,&#8221; per the website. &#8220;We do so through activities \u2014 which are fittingly called &#8216;Loops.'&#8221;<\/li><li>People who want to bring Shoelace to their communities can request a code to activate the app. Shoelace currently supports the latest versions of Android and Apple&#8217;s iOS. Shoelace users also need to have an active Google account to sign into the app.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What you need to know:<\/h3>\n\n\n\n<p>While Google has vast reach as the most popular search engine worldwide, the developer of the Android mobile operating system and the owner of YouTube has never mastered social networking or mobile messaging.<\/p>\n\n\n\n<p>The company last year shuttered Google+ for consumers after a security vulnerability&nbsp;<a href=\"https:\/\/www.mobilemarketer.com\/news\/google-to-shutter-after-reports-of-exposed-user-data\/539191\/\" target=\"_blank\" rel=\"noreferrer noopener\">exposed the private data<\/a>&nbsp;of as many as 500,000 users, and admitted that the social networking app had low usage and engagement. Ninety percent of Google+ sessions were less than five seconds, the company said in a blog post. Google also has canceled social networking apps&nbsp;<a href=\"https:\/\/thenextweb.com\/google\/2014\/09\/30\/google-kills-orkut-first-foray-social-networking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orkut<\/a>and&nbsp;<a href=\"https:\/\/support.google.com\/mail\/answer\/1698228?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Buzz<\/a>, online collaboration app&nbsp;<a href=\"https:\/\/support.google.com\/answer\/1083134?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Wave<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.blog.google\/products\/messages\/latest-messages-allo-duo-and-hangouts\/\" target=\"_blank\" rel=\"noreferrer noopener\">messaging app Allo<\/a>&nbsp;in the past few years. However, the tech giant to support its video-calling app, Duo, which last month added more&nbsp;<a href=\"https:\/\/www.techradar.com\/news\/google-duos-latest-update-brings-photo-sharing-to-messages\" target=\"_blank\" rel=\"noreferrer noopener\">image-sharing features<\/a>.&nbsp;<a href=\"https:\/\/gsuiteupdates.googleblog.com\/2019\/01\/upcoming-hangouts-service-consolidation.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Hangouts<\/a>&nbsp;is in transition as the company consolidates its G Suite of cloud computing services for businesses.<\/p>\n\n\n\n<p>While it&#8217;s too early to tell whether Shoelace will be a hit with mobile users, the app already is inviting&nbsp;<a href=\"https:\/\/www.businessinsider.com\/google-shoelace-new-social-network-2019-7\" target=\"_blank\" rel=\"noreferrer noopener\">comparisons with Nextdoor<\/a>, which focuses on connecting people based on their neighborhoods. By encouraging people to meet face-to-face, Shoelace is part of a broader effort by Google to address growing concerns that modern technologies like smartphones are having a&nbsp;<a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2019\/03\/14\/703170892\/a-rise-in-depression-among-teens-and-young-adults-could-be-linked-to-social-medi\" target=\"_blank\" rel=\"noreferrer noopener\">negative effect on mental health<\/a>. Google this year expanded its&nbsp;<a href=\"https:\/\/www.blog.google\/technology\/safety-security\/project-strobe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Wellbeing tools<\/a>&nbsp;to more phones to help people manage their screen time.<\/p>\n\n\n\n<p>The Shoelace test comes as parent company Alphabet works to diversify its revenue from an overdependence on the maturing market for digital advertising. The company reported its&nbsp;<a href=\"https:\/\/www.mobilemarketer.com\/news\/google-ad-revenue-growth-slows-for-4th-consecutive-quarter\/553714\/\" target=\"_blank\" rel=\"noreferrer noopener\">fourth straight quartly decline<\/a>&nbsp;in ad revenue growth in Q1 this year amid competition for digital ad dollars and fewer ad clicks on YouTube, and hasn&#8217;t developed major revenue from cloud computing and smartphone sales.<\/p>\n\n\n\n<p>While its Google Play app store has seen\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mobilemarketer.com\/news\/app-annie-q2-shattered-records-with-30b-app-downloads-20-revenue-jump\/558521\/\" target=\"_blank\">a surge in downloads<\/a>\u00a0this year, Apple&#8217;s rival store dominates app revenue growth. Google&#8217;s efforts to diversify include the development of a\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mobilemarketer.com\/news\/google-stadia-will-let-players-stream-games-from-cloud\/550873\/\" target=\"_blank\">streaming game platform<\/a>, a carousel format for\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mobilemarketer.com\/news\/google-tests-carousel-format-for-mobile-text-ads\/557642\/\" target=\"_blank\">mobile text ads<\/a>\u00a0and a bigger push into e-commerce as Amazon snags greater ad share.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.socialmediatoday.com\/news\/googles-invitation-only-test-for-a-new-social-networking-tool\/558661\/\">https:\/\/www.socialmediatoday.com\/news\/googles-invitation-only-test-for-a-new-social-networking-tool\/558661\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The facts: Google started an&nbsp;invitation-only test of a social networking app&nbsp;that aims to bring people together in the real world \u2014 not just digitally \u2014 based on their activities and interests, Gizmodo reported. The app, called Shoelace, provides suggestions every day on nearby happenings, such as free comedy shows or pick-up soccer games, that give [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[61],"tags":[41,68,23],"class_list":["post-2445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info","tag-google","tag-information","tag-search-engines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google&#039;s Invitation-Only Test for a New Social Networking Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/googles-invitation-only-test-for-a-new-social-networking-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Google&#039;s Invitation-Only Test for a New Social Networking Tool\" \/>\n<meta property=\"og:description\" content=\"The facts: Google started an&nbsp;invitation-only test of a social networking app&nbsp;that aims to bring people together in the real world \u2014 not just digitally \u2014 based on their activities and interests, Gizmodo reported. 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