{"id":2528,"date":"2019-08-18T10:41:08","date_gmt":"2019-08-18T08:41:08","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2528"},"modified":"2020-05-07T13:52:43","modified_gmt":"2020-05-07T11:52:43","slug":"how-kattan-built-huda-beauty","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-kattan-built-huda-beauty\/","title":{"rendered":"How Kattan built Huda Beauty"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190815084854-Snapseed8.jpeg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How Kattan built Huda Beauty\" title=\"How Kattan built Huda Beauty\" \/><\/div>\n<h3 class=\"wp-block-heading\">How Huda, Mona, and Alya Kattan built Huda Beauty out of Dubai<\/h3>\n\n\n\n<p>The Kattan sisters on building the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/news\/\">Huda Beauty<\/a> megabrand out of Dubai (and no, they aren&#8217;t done with their ambitions just yet)<\/p>\n\n\n\n<p>In person, Huda Kattan, the driving force behind one of&nbsp;<a href=\"http:\/\/entm.ag\/1OtmiFB\">today\u2019s fastest-growing beauty brands<\/a>, Huda Beauty, radiates steely self-assurance. Not that I have expected anything different from a woman who is currently ranked 36 on&nbsp;<em>Forbes<\/em>\u2019 list of \u201cAmerica\u2019s Richest Self-Made Women.\u201d Sitting beside me at the brand\u2019s headquarters in Dubai, she looks as striking as seen on the front cover of this issue- the abundant curls of black hair frame her flawless face, complete with immaculate makeup, and she is dressed for not just any but&nbsp;<em>exactly<\/em>&nbsp;the type of success she wants in a sequined power suit. And, during the interview, she wants to broach the topic I least expect. \u201cWhen you hit a certain level of success, you realize that it can cause some really serious issues to come up,\u201d Huda says. \u201cAnd if you don\u2019t find the right way to deal with it, it could make you very depressed, very purposeless. It\u2019s scary.\u201d<\/p>\n\n\n\n<p>Up until now, Huda has used a makeup brush as an empowerment tool to guide women on how to paint their own stories of betterment on their own faces. Over almost a decade, her brainchild&nbsp;<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=19&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjesd_awoTkAhWFyoUKHeEGBMQQFjASegQIBxAB&amp;url=https%3A%2F%2Fhudabeauty.com%2F&amp;usg=AOvVaw0kj_QgUC2Y8Oyg8yzgCckV\" rel=\"noreferrer noopener\" target=\"_blank\">Huda Beauty<\/a>&nbsp;has grown from a blog to a beauty brand that now offers 213 products across five categories (complexion, lips, eyes, body, and tools), the newly-launched sub-brand Kayali, a fragrance line developed by her sister Mona Kattan, while an arsenal of the brand\u2019s skincare products is also in the works. However, what makes the story of Huda Beauty extraordinary is that Huda is now willing to take all those layers of makeup off, confront her insecurities, and learn how to feel truly confident inside- while sharing it all with her 40 million and more followers, of course. \u201cA lot of issues from my childhood were driving me, and I had no idea,\u201d she says, adding that she has been working with a life coach over the last couple of years. \u201cI never felt like I belonged in society, I never felt really comfortable in my own skin, and there are literally billions of people who feel like that. However, I never understood that it was the thing that gave me my drive, that I always wanted to prove that I was good enough.\u201d<\/p>\n\n\n\n<p>A turning point for Huda (and Huda Beauty) happened in 2017 when the Kattan family agreed to sell a small stake in the business to TSG Consumer Partners, a San Francisco headquartered\u00a0<a href=\"http:\/\/entm.ag\/1Funj6n\">private equity firm<\/a>\u00a0focused exclusively on the branded consumer sector.<\/p>\n\n\n\n<p>It was a positive change that hard work and perseverance had brought to Huda Kattan, but surprisingly, it also uncovered that, in her mind, she was partially still a person she used to be: an American-born daughter of Iraqi immigrants exposed to daily bullying due to her ethnicity. \u201cGetting our\u00a0<a href=\"http:\/\/entm.ag\/1Fsh97S\">investment<\/a>\u00a0meant that we were now good enough, and it made me question to whom I was trying to prove it.<\/p>\n\n\n\n<p>I actually went through a lot of getting to know myself after that happened. It\u2019s crazy, because you think it\u2019s the best thing that could ever happen, but I\u2019ve heard it from so many of our friends, and it is that after they get these crazy valuations and crazy investments, they hit rock bottom, because all of a sudden, they realize that they have been doing everything for society, and never for themselves. And then, they have to question themselves, like, \u2018Why do I actually care?,\u2019 and that is such a hard conversation to have with yourself.\u201dHow Huda, Mona, and Alya Kattan built Huda Beauty out of Dubai<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1565859425_FSX-6137.jpg\" alt=\"How Kattan built Huda Beauty\" \/><figcaption> <em>Huda Kattan, founder of Huda Beauty.<br>Source: Entrepreneur Middle East<\/em> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1565859580_Webp.net-resizeimage-2.jpg?width=1000\" alt=\"How Kattan built Huda Beauty\" \/><figcaption> <em>L-R: Alya, Huda, and Mona&nbsp;Kattan.<br>Source: Entrepreneur Middle East<\/em> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1565859607_FSX-6313.jpg\" alt=\"How Kattan built Huda Beauty\" \/><figcaption> <em>L-R: Alya, Huda, and Mona&nbsp;Kattan.<br>Source: Entrepreneur Middle East<\/em> <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.entrepreneur.com\/article\/338195\">https:\/\/www.entrepreneur.com\/article\/338195<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Huda, Mona, and Alya Kattan built Huda Beauty out of Dubai The Kattan sisters on building the Huda Beauty megabrand out of Dubai (and no, they aren&#8217;t done with their ambitions just yet) In person, Huda Kattan, the driving force behind one of&nbsp;today\u2019s fastest-growing beauty brands, Huda Beauty, radiates steely self-assurance. Not that I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[31,746,36,47],"class_list":["post-2528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-huda-beauty","tag-news","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How Kattan built Huda Beauty<\/title>\n<meta name=\"description\" content=\"How Kattan built Huda Beauty The Kattan sisters on building the Huda Beauty megabrand out of Dubai (and no, they aren&#039;t done with their ambitions just yet)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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