{"id":2553,"date":"2019-08-19T11:51:57","date_gmt":"2019-08-19T09:51:57","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2553"},"modified":"2020-05-17T10:23:20","modified_gmt":"2020-05-17T08:23:20","slug":"ad-campaign-objectives-tips-from-linkedin","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/ad-campaign-objectives-tips-from-linkedin\/","title":{"rendered":"Ad Campaign objectives tips from LinkedIn"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/li_objectives.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ad Campaign objectives tips from LinkedIn\" title=\"Ad Campaign objectives tips from LinkedIn\" \/><\/div>\n<p>LinkedIn provides new tips on choosing Ad Campaign objectives. Late\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2018\/linkedin-introduces-public-beta-of-objective-based-advertising-i\">last year<\/a>, <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">LinkedIn <\/a>began initial testing of its\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/here_s-how-audience-targeting-gets-easier-with-objective-based-a\">objective-based advertising approach<\/a>, which has been gradually rolling out to all businesses over the last few months.<\/p>\n\n\n\n<p>The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns &#8211; as explained by&nbsp;<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/here_s-how-audience-targeting-gets-easier-with-objective-based-a\">LinkedIn<\/a>:<\/p>\n\n\n\n<p><em>&#8220;Objective-based marketing is a complete reconfiguration of Campaign Manager, designed to keep your business objectives front-and-center at every step of the way.&#8221;<\/em><\/p>\n\n\n\n<p>The idea is that, similar to Facebook&#8217;s ad process, the approach guides advertiser decisions by first enabling them to&nbsp;choose the top-level objective for their campaign. Then, by knowing what you\u2019re trying to accomplish, LinkedIn&#8217;s system points to the key ad formats and features which best support that outcome.<\/p>\n\n\n\n<p>To help brands make best use of the new process, LinkedIn has this week published a new explainer on&nbsp;<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/b2b-content-marketing\/2019\/campaign-objectives-on-linkedin-OBA-guide\">how to choose the right objective<\/a>&nbsp;from the three top-level categories, which includes this video overview:<\/p>\n\n\n\n<p>As a general summary:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em><strong>Awareness<\/strong>&nbsp;campaigns seek to maximize your brand\u2019s share of voice<\/em><\/li><li><em><strong>Consideration<\/strong>&nbsp;campaigns encourage your target audience to engage with your brand and gain a better understanding of what you\u2019re all about<\/em><\/li><li><em><strong>Conversion<\/strong>&nbsp;campaigns focus on generating leads and using conversion tracking to measure the true impact of your ads so you can optimize for even better performance<\/em><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn%3AANd9GcRd5BJ6Waxp2kNjtbpiBQAtKooH4kIsDNDDTA7xauPI8OcQ7M3b&amp;usqp=CAU\" alt=\"Ad Campaign objectives tips from LinkedIn\" \/><figcaption>Ad Campaign objectives tips from LinkedIn<\/figcaption><\/figure>\n\n\n\n<p>Your campaigns are then further refined to specific aims based on these top-level targets.<\/p>\n\n\n\n<p>LinkedIn has also published a video on setting up your target audience, completing the essential elements to the ad targeting process.<\/p>\n\n\n\n<p>If you&#8217;re looking to make best use of LinkedIn for your ad campaigns, the tips and notes provided here will no doubt help guide your approach, and improve your targeting strategy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-provides-new-tips-on-choosing-ad-campaign-objectives\/559753\/\">socialmediatoday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn provides new tips on choosing Ad Campaign objectives. Late\u00a0last year, LinkedIn began initial testing of its\u00a0objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns &#8211; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[24,7,95],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-advertising","tag-e-marketing","tag-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Ad Campaign objectives tips from LinkedIn<\/title>\n<meta name=\"description\" content=\"Ad Campaign objectives tips from LinkedIn The update aims to make it easier for advertisers to select the right targeting options to maximize\" \/>\n<meta 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