{"id":2556,"date":"2019-08-19T11:55:13","date_gmt":"2019-08-19T09:55:13","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2556"},"modified":"2020-05-17T10:11:39","modified_gmt":"2020-05-17T08:11:39","slug":"amazon-is-better-for-e-commerce-than-facebook","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/","title":{"rendered":"Amazon is better for E-Commerce than Facebook"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Amazon is better for E-Commerce than Facebook\" title=\"Amazon is better for E-Commerce than Facebook\" \/><\/div>\n<p> 4 Reasons <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Amazon<\/a> ads are better for E-Commerce than Facebook. Put your money where your online retailer is.<\/p>\n\n\n\n<p>While <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Facebook<\/a> has become one of the world\u2019s largest platforms for e-commerce marketing, this doesn\u2019t mean that it&#8217;s necessarily the best pick for your advertising dollars. Yes, Pew Research\u2019s\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/05\/16\/facts-about-americans-and-facebook\/\" target=\"_blank\">latest data<\/a>\u00a0reveals that 69 percent of adults in the United States use Facebook, but the vast majority aren\u2019t going there to discover new products and services.<\/p>\n\n\n\n<p>To many, Facebook ads are actually\u00a0an intrusion that takes time away from checking in with family or sharing the latest cat memes. Worse still, even with Facebook\u2019s audience-targeting metrics, many users are exposed to ads that are completely irrelevant to their interests.<\/p>\n\n\n\n<p>On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why\u00a0investing in Amazon ads could be one of the most important things you do to grow your e-commerce brand, but ere are four reasons that make an even more targeted case.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/esportsobserver.com\/wp-content\/uploads\/2018\/03\/Facebook-Amazon-Gaming-Esports.jpg\" alt=\"Amazon is better for E-Commerce than Facebook\" \/><figcaption>Amazon is better for E-Commerce than Facebook<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. There\u2019s an audience&nbsp;that\u2019s ready to buy.<\/strong><\/h2>\n\n\n\n<p>According to a&nbsp;<a href=\"http:\/\/maristpoll.marist.edu\/npr-marist-poll-results-june-2018-digital-economy\/#sthash.JUftZs6v.dpbs\" rel=\"noreferrer noopener\" target=\"_blank\">2018 NPR\/Marist poll<\/a>, 44 percent&nbsp;of online shoppers begin their product search on Amazon, even greater than the 33 percent who start with a search engine like Google. Amazon shoppers are also far more likely to have purchased products online than those who use other platforms. For example, data from the same survey found that 72 percent of Amazon shoppers had purchased electronics online, in comparison to 48 percent of all American adults.<\/p>\n\n\n\n<p>With ads on Amazon, you aren\u2019t just building awareness that may or may not influence a future purchase. You are getting a key placement at a time when users are ready to buy, greatly increasing your chances of making a sale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.entrepreneur.com\/article\/336964\"><a href=\"https:\/\/www.entrepreneur.com\/article\/336964\">entrepreneur<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Reasons Amazon ads are better for E-Commerce than Facebook. Put your money where your online retailer is. While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing, this doesn\u2019t mean that it&#8217;s necessarily the best pick for your advertising dollars. Yes, Pew Research\u2019s\u00a0latest data\u00a0reveals that 69 percent of adults in the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[94,7,5,117],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-amazon","tag-e-marketing","tag-facebook","tag-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Amazon is better for E-Commerce than Facebook<\/title>\n<meta name=\"description\" content=\"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Amazon is better for E-Commerce than Facebook\" \/>\n<meta property=\"og:description\" content=\"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T09:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-17T08:11:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Amazon is better for E-Commerce than Facebook\",\"datePublished\":\"2019-08-19T09:55:13+00:00\",\"dateModified\":\"2020-05-17T08:11:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\"},\"wordCount\":315,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\",\"keywords\":[\"Amazon\",\"E-Marketing\",\"Facebook\",\"platform\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\",\"name\":\"Dazzlepop | Amazon is better for E-Commerce than Facebook\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\",\"datePublished\":\"2019-08-19T09:55:13+00:00\",\"dateModified\":\"2020-05-17T08:11:39+00:00\",\"description\":\"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage\",\"url\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\",\"contentUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1\",\"caption\":\"Amazon is better for E-Commerce than Facebook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon is better for E-Commerce than Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | Amazon is better for E-Commerce than Facebook","description":"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | Amazon is better for E-Commerce than Facebook","og_description":"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,","og_url":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-08-19T09:55:13+00:00","article_modified_time":"2020-05-17T08:11:39+00:00","og_image":[{"url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"Amazon is better for E-Commerce than Facebook","datePublished":"2019-08-19T09:55:13+00:00","dateModified":"2020-05-17T08:11:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/"},"wordCount":315,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage"},"thumbnailUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","keywords":["Amazon","E-Marketing","Facebook","platform"],"articleSection":["E-Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/","url":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/","name":"Dazzlepop | Amazon is better for E-Commerce than Facebook","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage"},"thumbnailUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","datePublished":"2019-08-19T09:55:13+00:00","dateModified":"2020-05-17T08:11:39+00:00","description":"Amazon is better for E-Commerce than Facebook While Facebook has become one of the world\u2019s largest platforms for e-commerce marketing,","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#primaryimage","url":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","contentUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190729173943-GettyImages-1024926532.jpeg?width=700&crop=2:1","caption":"Amazon is better for E-Commerce than Facebook"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/amazon-is-better-for-e-commerce-than-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"Amazon is better for E-Commerce than Facebook"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=2556"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2556\/revisions"}],"predecessor-version":[{"id":8362,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2556\/revisions\/8362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/8363"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=2556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=2556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=2556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}