{"id":2712,"date":"2019-09-01T11:35:48","date_gmt":"2019-09-01T09:35:48","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2712"},"modified":"2020-05-04T13:19:49","modified_gmt":"2020-05-04T11:19:49","slug":"6-facebook-ad-mistakes-marketers-make","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/","title":{"rendered":"6 Facebook Ad Mistakes Marketers Make"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"6 Facebook Ad Mistakes Marketers Make\" title=\"6 Facebook Ad Mistakes Marketers Make\" \/><\/div>\n<p> 6 <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Facebook<\/a> Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.<\/p>\n\n\n\n<p>Are you struggling to get great results from your Facebook ads? Wondering if you\u2019re making mistakes that are hurting your campaigns?<\/p>\n\n\n\n<p>We asked some of the industry\u2019s top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1: Optimizing Your Facebook Ads Too Often<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/07\/Dennis-Yu_300.png\" alt=\"6 Facebook Ad Mistakes Marketers Make\" class=\"wp-image-179867\" \/><\/figure><\/div>\n\n\n\n<p>Most Facebook advertisers are constantly touching their ads (or \u201cturning knobs\u201d as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually happens is that each optimization resets your ad rank and puts your ad right smack back to the start of the learning phase.<\/p>\n\n\n\n<p>This is the equivalent of planting a seed, digging it up after 5 minutes to see how much it\u2019s grown, replanting it, and then digging it up again 5 minutes later.<\/p>\n\n\n\n<p>I\u2019ve heard this lament in almost every one of the last dozen meetings we\u2019ve had with Facebook.<\/p>\n\n\n\n<p>In a similar vein, making multiple ads doesn\u2019t necessarily give you more chances to win. You want to get to 50 conversions per ad set per week. If you\u2019re frittering your budget across dozens of ads, there isn\u2019t one single ad with enough power (a strong conversion signal that overcomes statistical noise) to produce a winner.<\/p>\n\n\n\n<p>That means you need to target larger audiences by pooling custom audiences and relying upon lookalike audiences of the custom audiences that convert.<\/p>\n\n\n\n<p>I realize this is 180 degrees from what I preached 5 years ago. But today, the algorithm is smarter and the cost of traffic is much higher. Additionally, there are more ad placements on Facebook than we can manually optimize. You want Facebook to choose the mix for you based on your setting for your actual cost per lead and cost per conversion.<\/p>\n\n\n\n<p>Facebook summarizes these techniques in something they call the&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/m\/power-five\" target=\"_blank\" rel=\"noreferrer noopener\">Power 5<\/a>. The way we think about it is that you build three-stage funnels of Awareness, Consideration, and Conversion. Then find your evergreen winners at each stage and keep putting more money into them.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/blitzmetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dennis Yu<\/a>&nbsp;is the founder of BlitzMetrics\u2014one of the first Facebook ads agencies in the industry.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.socialmediaexaminer.com\/6-facebook-ad-mistakes-marketers-make-how-to-avoid-them\/\">https:\/\/www.socialmediaexaminer.com\/6-facebook-ad-mistakes-marketers-make-how-to-avoid-them\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns. Are you struggling to get great results from your Facebook ads? Wondering if you\u2019re making mistakes that are hurting your campaigns? We asked some of the industry\u2019s top Facebook advertising experts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[24,5,6],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-advertising","tag-facebook","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 6 Facebook Ad Mistakes Marketers Make<\/title>\n<meta name=\"description\" content=\"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 6 Facebook Ad Mistakes Marketers Make\" \/>\n<meta property=\"og:description\" content=\"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-01T09:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-04T11:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"6 Facebook Ad Mistakes Marketers Make\",\"datePublished\":\"2019-09-01T09:35:48+00:00\",\"dateModified\":\"2020-05-04T11:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\",\"keywords\":[\"advertising\",\"Facebook\",\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\",\"name\":\"Dazzlepop | 6 Facebook Ad Mistakes Marketers Make\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\",\"datePublished\":\"2019-09-01T09:35:48+00:00\",\"dateModified\":\"2020-05-04T11:19:49+00:00\",\"description\":\"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage\",\"url\":\";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\",\"contentUrl\":\";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png\",\"caption\":\"6 Facebook Ad Mistakes Marketers Make\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Facebook Ad Mistakes Marketers Make\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | 6 Facebook Ad Mistakes Marketers Make","description":"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | 6 Facebook Ad Mistakes Marketers Make","og_description":"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.","og_url":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-09-01T09:35:48+00:00","article_modified_time":"2020-05-04T11:19:49+00:00","og_image":[{"url":"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"6 Facebook Ad Mistakes Marketers Make","datePublished":"2019-09-01T09:35:48+00:00","dateModified":"2020-05-04T11:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/"},"wordCount":396,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage"},"thumbnailUrl":";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","keywords":["advertising","Facebook","Social Media"],"articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/","url":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/","name":"Dazzlepop | 6 Facebook Ad Mistakes Marketers Make","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage"},"thumbnailUrl":";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","datePublished":"2019-09-01T09:35:48+00:00","dateModified":"2020-05-04T11:19:49+00:00","description":"6 Facebook Ad Mistakes Marketers Make and How to Avoid Them. Accepting these hard truths will help you create better, more effective ad campaigns.","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#primaryimage","url":";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","contentUrl":";https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2019\/08\/6-facebook-ads-mistakes-how-to-fix-800.png","caption":"6 Facebook Ad Mistakes Marketers Make"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/6-facebook-ad-mistakes-marketers-make\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"6 Facebook Ad Mistakes Marketers Make"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":3,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":7960,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/2712\/revisions\/7960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/7961"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}