{"id":2830,"date":"2019-09-09T17:56:16","date_gmt":"2019-09-09T15:56:16","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2830"},"modified":"2020-05-07T13:25:53","modified_gmt":"2020-05-07T11:25:53","slug":"apple-store-employee-says-job-is-now-all-about-pushing-services","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/apple-store-employee-says-job-is-now-all-about-pushing-services\/","title":{"rendered":"Apple Store employee says job is now all about pushing services"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.cultofmac.com\/wp-content\/uploads\/2017\/01\/macbook-pro-applecare.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Apple Store employee says job is now all about pushing services\" title=\"Apple Store employee says job is now all about pushing services\" \/><\/div>\n<p>Apple Store employee says job is now all about pushing services. Employee says <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/news\/\">Apple<\/a> Store staff now pushed to sell services like <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/news\/\">AppleCare<\/a>.\u00a0<br><em>Photo: Apple<\/em><\/p>\n\n\n\n<p>An anonymous Apple Store employee says that people who work in the stores have become more like \u201ccar salesmen or Best Buy employees.\u201d<\/p>\n\n\n\n<p>The disgruntled employee says that Apple\u2019s shift to services means that staff are pushed to sell add-ons like AppleCare.<\/p>\n\n\n\n<p>The comments come from&nbsp;<a href=\"https:\/\/www.zdnet.com\/article\/apple-store-veteran-were-like-car-salesmen-or-best-buy-employees-now\/\">Chris Matyszczyk\u2019s \u201cTechnically Incorrect\u201d column<\/a>&nbsp;for&nbsp;<em>ZDNet<\/em>.<\/p>\n\n\n\n<p>\u201cManagement has their own agenda and is extremely superficial in relation to employees,\u201d the employee told Matyszczyk. \u201cThe past month we are pushing AppleCare as if we are car salesmen or Best Buy employees. Our downloads morning meetings are juvenile games as to the pushing of Applecare+.\u201d In the future, he expects there to be a big push to sell Apple Card. \u201cI\u2019m sure the next metric will be pushing Apple Cards.\u201d<\/p>\n\n\n\n<p>The employee doesn\u2019t sound too happy about his\/her time working at Apple Stores. \u201cStore leaders and senior managers benefit from metrics, but employees see no benefit,\u201d they said. \u201cThere\u2019s no holiday bonus and no incentive. And as for promotions, they\u2019re a joke.\u201d<\/p>\n\n\n\n<p>They also complain about the quality of employees that Apple gets. \u201cTenured employees are, for the most part, barely making more per hour than inexperienced \u2018new hires\u2019,\u201d the employee said. \u201cIn our market, if you worked at Starbucks or Target, it\u2019s very easy to get a job at our Apple Store.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/AVHOUdwubXIMMHKsseHfjoQQ5p0=\/0x0:2040x1360\/1200x800\/filters:focal(857x517:1183x843)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66508314\/akrales_190919_3670_0074.0.jpg\" alt=\"Apple Store employee says job is now all about pushing services\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Apple Store: services are the new frontier<\/h3>\n\n\n\n<p>This isn\u2019t the first time Matyszczyk has leveled similar claims against Apple Stores. A similar story from the start of this year criticized former retail head Angela Ahrendts\u2019 reign as being \u201c<a href=\"https:\/\/www.cultofmac.com\/612772\/angela-ahrendts-the-renaissance-that-never-quite-was\/\">the revolution that never was.<\/a>\u201d Despite sales volume dipping, retail staff were supposedly given tougher targets to meet.<\/p>\n\n\n\n<p>Ultimately, I\u2019m not sure what to draw from this. It\u2019s worth remembering that it\u2019s one (anonymous) person\u2019s opinion. Anecdotally, I\u2019ve got friends who work in Apple Stores and love it. Even if these complaints are correct, that also makes Apple no different from 99% of other big retailers.<\/p>\n\n\n\n<p>But it does raise an interesting point. Apple Stores were created to be experiential. There was enough of an interest in Apple during the early 2000s that iPods and Macs pretty much sold themselves. You just needed a knowledgable staff member to nudge people in the right direction.<\/p>\n\n\n\n<p>Today, there are more Apple Stores than ever. That diminishes the pool of really knowledgeable staff who are available to work in each one. Meanwhile, as Services become a bigger part of Apple\u2019s business, there\u2019s going to be more of a push to make people aware of them.<\/p>\n\n\n\n<p>My gut feeling is that Apple Stores are never going to be quite the amazing breath of fresh air they were 15 years ago. But they\u2019re still better than many retailers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.cultofmac.com\/650262\/apple-store-employee-says-job-is-now-all-about-pushing-services\/\">https:\/\/www.cultofmac.com\/650262\/apple-store-employee-says-job-is-now-all-about-pushing-services\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Store employee says job is now all about pushing services. Employee says Apple Store staff now pushed to sell services like AppleCare.\u00a0Photo: Apple An anonymous Apple Store employee says that people who work in the stores have become more like \u201ccar salesmen or Best Buy employees.\u201d The disgruntled employee says that Apple\u2019s shift to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[44,328,38,36,594],"class_list":["post-2830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","tag-best-buy","tag-iphone","tag-news","tag-zdnet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Apple Store employee says job is now all about pushing services<\/title>\n<meta name=\"description\" content=\"Apple Store employee says job is now all about pushing services. 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