{"id":2975,"date":"2019-09-17T12:53:40","date_gmt":"2019-09-17T10:53:40","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=2975"},"modified":"2019-09-17T12:53:43","modified_gmt":"2019-09-17T10:53:43","slug":"hps-t1190-press-plays-key-role-in-printer-promotion","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/hps-t1190-press-plays-key-role-in-printer-promotion\/","title":{"rendered":"HP\u2019s T1190 press plays key role in printer promotion"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<p><a href=\"http:\/\/www.hp.com\">HP<\/a> print technology was behind a Back to School\/University promotional pack for HP desktop kit.<\/p>\n\n\n\n<p>Germany-based DS Smith-Fulda printed the cakebox designed packaging on its HP PageWide T1190 press. There were 2,000 pieces produced and the promotion ran in Currys PC World stores. The digital print element meant that the speed to market was shortened.<\/p>\n\n\n\n<p>\u201cIt needed to be turned around quickly, in high quality with a glossy finish,\u201d said HP consumer trade marketing manager Peter Sarwan. \u201cThe bundle is a print starter kit but the job needed to be turnaround quickly. From start to finish the project took four weeks.\u201d<\/p>\n\n\n\n<p>Simon Goldsack, worldwide GSB brand innovation manager for corrugated solutions at HP \u201cIt was made digitally because of the time scales involved.\u201d<\/p>\n\n\n\n<p>Guy Thompson, strategic account manager at the corrugated packaging division of HP, added: \u201cThis project demonstrates that digital printing is not just about the quality of the graphics but about last minute jobs \u2013 it enables you to react quickly to market trends.\u201d<\/p>\n\n\n\n<p>The \u2018Grab and Go\u2019 kit includes an HP Envy 5020 all-in-one printer, HP Advanced photo paper and HP Everyday photo paper along with a three month free trial of Instant Ink.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.packagingnews.co.uk\/news\/hps-t1190-press-plays-key-role-printer-promotion-17-09-2019\">https:\/\/www.packagingnews.co.uk\/news\/hps-t1190-press-plays-key-role-printer-promotion-17-09-2019<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>HP print technology was behind a Back to School\/University promotional pack for HP desktop kit. Germany-based DS Smith-Fulda printed the cakebox designed packaging on its HP PageWide T1190 press. There were 2,000 pieces produced and the promotion ran in Currys PC World stores. The digital print element meant that the speed to market was shortened. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48],"tags":[173,36,37],"class_list":["post-2975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-hp","tag-news","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | HP\u2019s T1190 press plays key role in printer promotion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/hps-t1190-press-plays-key-role-in-printer-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | HP\u2019s T1190 press plays key role in printer promotion\" \/>\n<meta property=\"og:description\" content=\"HP print technology was behind a Back to School\/University promotional pack for HP desktop kit. Germany-based DS Smith-Fulda printed the cakebox designed packaging on its HP PageWide T1190 press. There were 2,000 pieces produced and the promotion ran in Currys PC World stores. The digital print element meant that the speed to market was shortened. 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