{"id":3075,"date":"2019-09-24T12:01:08","date_gmt":"2019-09-24T10:01:08","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3075"},"modified":"2020-06-07T13:17:54","modified_gmt":"2020-06-07T11:17:54","slug":"whats-missing-in-your-b2b-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/","title":{"rendered":"What\u2019s Missing In Your B2B Marketing Strategy"},"content":{"rendered":"
\"What\u2019s<\/div>\n

What\u2019s Missing In Your B2B Marketing<\/a> Strategy? 5 Key Elements You Don\u2019t Want to Overlook<\/p>\n\n\n\n

A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.<\/p>\n\n\n\n

All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel in certain areas, but a single overlooked element can cause results to stall out. <\/p>\n\n\n\n

I\u2019m not talking about tactics here, because those can vary on a case-by-case basis. But there are specific considerations and focal points that ought to exist in pretty much every marketing strategy, and if we fail to account for them we are doing ourselves a disservice.<\/p>\n\n\n\n

This isn\u2019t a matter of covering bases or checking boxes. This is about thinking through your marketing approach holistically to set it up for sustainable growth. If any of the following aspects are amiss for your team at a strategic level, I highly recommend addressing them.<\/p>\n\n\n\n

\"What\u2019s
What\u2019s Missing In Your B2B Marketing Strategy<\/figcaption><\/figure>\n\n\n\n

Common Gaps in a Modern B2B Marketing Strategy<\/h2>\n\n\n\n

#1 \u2013 You Don\u2019t Have a Sophisticated Content Promotion Plan<\/h3>\n\n\n\n

I came across two different blog posts in the past couple weeks highlighting common mistakes in content marketing \u2013 one from Social Media Today<\/a>, another from Business 2 Community<\/a> \u2013 and they both mentioned this in some form. There\u2019s a good reason for that: Way too many marketers out there are narrowly focused on content creation, with promotion of said content lagging behind as a distant afterthought. <\/p>\n\n\n\n

When we say that a simple checklist doesn\u2019t suffice, this is a prime example. If you want to make a real impact, it\u2019s simply not enough to blast the same blurb and link across all social channels, every time, and call it a day. Your promotion plans should be built in from the beginning. It should align with the purpose and goals of the specific content in question. And it shouldn\u2019t fall into the cyclical trap of sameness that eventually causes audiences to tune out.<\/p>\n\n\n\n

There are plenty of creative ways to prop up content and get people\u2019s attention. I really love the assortment of creative promotional tactics<\/a> shared by our Lane Ellis<\/a> earlier this year. If you\u2019re feeling limited in ways to gain exposure, TopRank Marketing CEO Lee Odden<\/a>\u2019s mega-list of 50 content promotion tactics<\/a> is an essential read. Pick the ones that jibe with what you\u2019re creating, and who you hope to reach.<\/p>\n\n\n\n

#2 \u2013 You\u2019re Not Getting Maximum Mileage from Your Content<\/h3>\n\n\n\n

An excellent piece of content deserves more than one fleeting opportunity to be consumed. Yes, promotion is important to maximizing your investment in creation, but so is the extensibility of your creations. Repurposing is a concept that tends to be overly simplified \u2013 there ought to be more to it than just republishing a blog post six months later, or turning your podcast episode into a readable transcript.<\/p>\n\n\n\n

Like promotion, repurposing should be wired into your planning from the get-go. When you conceive a content idea you think will hit home with your audience, think about the different ways you can package and present it. More formats equates to more ways for people to find and experience it. Staggered rollout equates to more opportunities for getting noticed over time.<\/p>\n\n\n\n

It\u2019s important to remember that not every eventual hit is an immediate winner.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more: https:\/\/www.toprankblog.com\/2019\/09\/whats-missing-in-your-b2b-marketing-strategy-5-key-elements-you-dont-want-to-overlook\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don\u2019t Want to Overlook A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel […]<\/p>\n","protected":false},"author":3,"featured_media":8598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[93,31,65],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-b2b-marketing","tag-business","tag-marketing"],"yoast_head":"\nDazzlepop | What\u2019s Missing In Your B2B Marketing Strategy<\/title>\n<meta name=\"description\" content=\"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | What\u2019s Missing In Your B2B Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T10:01:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T11:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"What\u2019s Missing In Your B2B Marketing Strategy\",\"datePublished\":\"2019-09-24T10:01:08+00:00\",\"dateModified\":\"2020-06-07T11:17:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\"},\"wordCount\":600,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\",\"keywords\":[\"B2B Marketing\",\"business\",\"Marketing\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\",\"name\":\"Dazzlepop | What\u2019s Missing In Your B2B Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\",\"datePublished\":\"2019-09-24T10:01:08+00:00\",\"dateModified\":\"2020-06-07T11:17:54+00:00\",\"description\":\"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage\",\"url\":\";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\",\"contentUrl\":\";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png\",\"caption\":\"What\u2019s Missing In Your B2B Marketing Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s Missing In Your B2B Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | What\u2019s Missing In Your B2B Marketing Strategy","description":"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | What\u2019s Missing In Your B2B Marketing Strategy","og_description":"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.","og_url":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-09-24T10:01:08+00:00","article_modified_time":"2020-06-07T11:17:54+00:00","og_image":[{"url":"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"What\u2019s Missing In Your B2B Marketing Strategy","datePublished":"2019-09-24T10:01:08+00:00","dateModified":"2020-06-07T11:17:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/"},"wordCount":600,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage"},"thumbnailUrl":";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","keywords":["B2B Marketing","business","Marketing"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/","url":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/","name":"Dazzlepop | What\u2019s Missing In Your B2B Marketing Strategy","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage"},"thumbnailUrl":";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","datePublished":"2019-09-24T10:01:08+00:00","dateModified":"2020-06-07T11:17:54+00:00","description":"What\u2019s Missing In Your B2B Marketing Strategy A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string.","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#primaryimage","url":";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","contentUrl":";https:\/\/www.toprankblog.com\/wp-content\/uploads\/Screen-Shot-2019-09-22-at-7.33.15-PM-768x449.png","caption":"What\u2019s Missing In Your B2B Marketing Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/whats-missing-in-your-b2b-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"What\u2019s Missing In Your B2B Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=3075"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3075\/revisions"}],"predecessor-version":[{"id":8597,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3075\/revisions\/8597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/8598"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=3075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=3075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=3075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}