{"id":3095,"date":"2019-09-26T09:39:33","date_gmt":"2019-09-26T07:39:33","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3095"},"modified":"2020-06-07T12:32:10","modified_gmt":"2020-06-07T10:32:10","slug":"ways-to-outrank-your-competitors","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/ways-to-outrank-your-competitors\/","title":{"rendered":"Ways to outrank your competitors"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.mos.cms.futurecdn.net\/Prxy8DgDPqg23GSjeRXaZn-650-80.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ways to outrank your competitors\" title=\"Ways to outrank your competitors\" \/><\/div>\n<p>SEO tricks: 16 ways to outrank your competitors<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn how to tweak your SEO strategy with this guide.<\/h2>\n\n\n\n<p>A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">marketing strategy<\/a> and position your business for future success. Having a better understanding of the competitive landscape, an insight into what your competitors are doing well, and how you compare, will ultimately help you capitalise on it.<\/p>\n\n\n\n<p>Whether you are upscaling your existing website environment (here are the latest&nbsp;<a href=\"https:\/\/www.creativebloq.com\/features\/best-web-design-tools\" target=\"_blank\" rel=\"noreferrer noopener\">web design tools<\/a>&nbsp;to help you out), developing a new marketing campaign, or launching a new product or service, you need to know how your competition is performing in the same field.&nbsp;<\/p>\n\n\n\n<p>This tutorial will explain how to gain insight into your competitors\u2019 positioning, e\ufb00iciency, tra\ufb00ic sources and how they got there. This includes their keyword targeting, social media presence, content marketing efforts, PPC targeting, position in SERP\u2019s, backlink profile, reviews, differentiators, <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Call To Actions<\/a> (CTA\u2019s) and page tra\ufb00ic.<\/p>\n\n\n\n<p>By identifying your competitor\u2019s strengths and weaknesses, benchmarked against your own, you can effectively capitalise on new opportunities for growth. Striving to do one better than the competition, standing out and increasing meaningful engaged tra\ufb00ic to your website domain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"01-identify-and-qualify-your-competitors\">01. Identify and qualify your competitors<\/h2>\n\n\n\n<p>It\u2019s important that you understand who your competitors are, not only from an industry perspective, but also online. Start by Googling your product or service, and review who appears within your competitive space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"02-investigate-online-presence\">02. Investigate online presence<\/h2>\n\n\n\n<p>Detail how the competition appears online; are they in the local pack, do they pay for advertising (PPC), do they take advantage of rich answers, do they use schema data, do they have multiple landing pages, who are their referrals. Identify strong and weak points in your competitor\u2019s marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"03-analyse-reputation-and-reviews\">03. Analyse reputation and reviews<\/h2>\n\n\n\n<p>Analyse customer opinions of your competitors, from online reviews such as \u2018Google Reviews\u2019, product reviews, social reviews and comments left on blogs. Read both the positive and negative comments, learn what your shared audiences find positive and negative, then capitalise on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"04-track-mentions-of-your-competitors\">04. Track mentions of your competitors<\/h2>\n\n\n\n<p>Track and monitor online mentions of your competitors, as well as your own business, with a&nbsp;<a href=\"https:\/\/www.google.co.uk\/alerts\" rel=\"noreferrer noopener\" target=\"_blank\">Google Alert<\/a>. You can also monitor the web for new content created around your products, services or anything else.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"05-analyse-your-competitors-x2019-ppc-efforts\">05. Analyse your competitors\u2019 PPC efforts<\/h2>\n\n\n\n<p>Gain insights into what keyword terms your competition believe are worth bidding on. Utilise both primary and secondary keywords within the search engines. You can also use third party tools to save time \u2013 it will break down which ads are image, HTML or text. Analyse the pages that the ads lead to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"06-find-out-competitor-keyword-positioning\">06. Find out competitor keyword positioning<\/h2>\n\n\n\n<p>Having an insight into what keyword terms your competition is ranking for can give you a huge advantage. Review what keywords your competition appears for in the top 100 results with \u2018ahrefs\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vanilla.futurecdn.net\/creativebloq\/media\/img\/missing-image.svg\" alt=\"Ways to outrank your competitors\" \/><figcaption>Ways to outrank your competitors<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.creativebloq.com\/advice\/seo-tricks\">https:\/\/www.creativebloq.com\/advice\/seo-tricks<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO tricks: 16 ways to outrank your competitors Learn how to tweak your SEO strategy with this guide. A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole marketing strategy and position your business for future success. Having a better understanding of the competitive landscape, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[31,65,23,8],"class_list":["post-3095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business","tag-marketing","tag-search-engines","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Ways to outrank your competitors<\/title>\n<meta name=\"description\" content=\"Ways to outrank your competitors A competitive analysis is a critical part of any businesses marketing plan. 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