{"id":3157,"date":"2019-09-29T09:55:25","date_gmt":"2019-09-29T07:55:25","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3157"},"modified":"2020-06-07T11:10:52","modified_gmt":"2020-06-07T09:10:52","slug":"how-to-create-brand-fanatics","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-create-brand-fanatics\/","title":{"rendered":"How to Create Brand Fanatics"},"content":{"rendered":"
\"How<\/div>\n

4 Tips for Creating Brand Fanatics<\/p>\n\n\n\n

Strong customer relationships are the single best thing that can happen to your bottom line.<\/p>\n\n\n\n

Entrepreneurs have heard millennials love experiences. The truth is that it\u2019s not just millennials; it\u2019s all of America. Research from last year\u2019s Expedia-backed travel-industry report Generations on the Move<\/a> found that 74 percent of Americans now prioritize experiences over material goods. Whether people genuinely want to try new things or just want to make their friends jealous via social media, today\u2019s consumers would rather purchase fleeting moments (documented in pictures, of course) than forever objects. <\/p>\n\n\n\n

What does that mean for how companies build fan bases? It calls for four tactics that engender loyalty. How to Create Brand Fanatics<\/p>\n\n\n\n

1. Plan exclusive events.<\/strong><\/h2>\n\n\n\n

To show fans that you value their business, go beyond the traditional (e.g. rewards-points offers and discounts) and treat them to truly special experiences. Provide early access to highly anticipated products, or let users beta test your latest inventions. Invite them to release parties and employee meet-and-greets. Even the most inexpensive offerings can make customers feel special if they involve elements of true exclusivity and insider-level brand engagement. <\/p>\n\n\n\n

If a sizable portion of your company\u2019s revenue comes from a few customers, host a one-night-only event filled with perks. Go big: Deluxe catering, live music and swag bags can create a VIP experience. American Express does this for its Centurion customers<\/a>, who spend at least $250,000 per year on their cards. Take any chance you get to show top customers how much you appreciate their loyalty.
<\/p>\n\n\n\n

2. Get granular with marketing.<\/strong><\/h2>\n\n\n\n

When brands speak to everyone at once, they\u2019re heard by no one. Longtime fans, in particular, can tell when companies skip segmentation and try to target everyone with a single set of talking points. Even products and services with clear-cut use cases have customers of different demographics and desires.

Although creating multiple versions of marketing assets costs more upfront, thinking about different audiences and personalization pays off. As an example, Molekule, a San Francisco-based clean air purification company, partnered with performance video company TubeScience<\/a> to find new customers. They produced\u00a0two Facebook campaigns<\/a>\u00a0with eight ad sets each. Leveraging the different types of content and testing into different campaign budget management strategies, Molekule was able to realize a 1.25-fold greater return on its ad spend and a 19 percent\u00a0lower cost per purchase. Across a campaign, those savings more than make up for the additional video production costs.\u00a0<\/p>\n\n\n\n

\"How
How to Create Brand Fanatics<\/figcaption><\/figure>\n\n\n\n

3. Let users choose their communication channel.<\/strong><\/h2>\n\n\n\n

Consumers live across multiple platforms. Many of them won\u2019t put up with companies that only speak to their customers by phone or through email. Worse, frustrated ones will take the opportunity to blast brands on the same channels they neglect.Even if only a dozen customers use a given platform, be on it. Enable mobile notifications so you can answer inquiries immediately. Design agency FreshSparks suggests brands only have an hour<\/a> to respond on social sites before they risk losing the customer. Handle simple requests like, \u201cWhat is the email address for your location near me?\u201d in the comments. When someone asks a personal question (or uses accusatory language), invite them to continue the conversation in a private message.<\/p>\n\n\n\n

4. Allow them to buy bigger benefits.<\/strong><\/h2>\n\n\n\n

National brands have figured out that fans will, in fact, pay for better perks. Amazon Prime is the most popular example, charging $119 per year for benefits that range from free two-day shipping to unlimited photo storage. Amazon isn\u2019t the only brand that charges for premium experiences, though.\u00a0For just $20, REI offers customers a lifetime membership to the\u00a0REI Co-op program<\/a>, which comes with a host of perks.How to Create Brand Fanatics Loyalists get 10 percent\u00a0back in an annual dividend, as well as invitations for special offers, members-only event access and chances to take special classes and trips. The price is small, but members who join feel much closer to their favorite brand — and the value more than justifies the price.<\/p>\n\n\n\n

Strong customer relationships are the single best thing that can happen to your bottom line. They lower your sales and marketing expenses, protect you from market downturns and provide unparalleled product insights. Speak straight to fans and give them the perks they want, and they\u2019ll stick around, even if you slip up.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: entrepreneur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

4 Tips for Creating Brand Fanatics Strong customer relationships are the single best thing that can happen to your bottom line. Entrepreneurs have heard millennials love experiences. The truth is that it\u2019s not just millennials; it\u2019s all of America. Research from last year\u2019s Expedia-backed travel-industry report Generations on the Move found that 74 percent of Americans now prioritize experiences over […]<\/p>\n","protected":false},"author":3,"featured_media":8568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,65],"class_list":["post-3157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-marketing"],"yoast_head":"\nDazzlepop | How to Create Brand Fanatics<\/title>\n<meta name=\"description\" content=\"How to Create Brand Fanatics Entrepreneurs have heard millennials love experiences. 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