{"id":3174,"date":"2019-10-02T14:48:18","date_gmt":"2019-10-02T12:48:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3174"},"modified":"2020-06-07T10:55:10","modified_gmt":"2020-06-07T08:55:10","slug":"amazon-is-flooding-the-hardware-gaps","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/","title":{"rendered":"Amazon is flooding the hardware gaps"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.vox-cdn.com\/thumbor\/EOtUhcs_GbaeSyn-I3UIJ89cxis=\/0x0:2000x1336\/920x613\/filters:focal(840x508:1160x828):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65372735\/lcimg_1f0cd47c_d035_4834_a2bd_7f25bd40fdf4.0.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Amazon is flooding the hardware gaps\" title=\"Amazon is flooding the hardware gaps\" \/><\/div>\n<p>Amazon is flooding the hardware gaps between Apple, Microsoft, and Google<\/p>\n\n\n\n<p><em>Tech keynotes reveal more than just products<\/em><\/p>\n\n\n\n<p>Today is Microsoft\u2019s big day, as you no doubt have surmised from everything I\u2019ve been writing about. Charlie Warzel at&nbsp;<em>The New York Times&nbsp;<\/em>wrote last month that he hoped these&nbsp;<a href=\"https:\/\/www.nytimes.com\/2019\/09\/11\/opinion\/apple-keynote-2019.html\">sorts of keynotes would become a thing of the past<\/a>. I\u2019m absolutely not going to defend all of the pomp and hype, but I do think these things are worth paying attention to.<\/p>\n\n\n\n<p>I want to talk through a specific example of a tech keynote being instructive: Amazon\u2019s big 80-product extravaganza last week. <a href=\"http:\/\/www.Amazon.com\">Amazon<\/a> was communicating something important about itself by cramming so much into such a small space.<\/p>\n\n\n\n<p>Every company only gets a certain number of opportunities to say, \u201cPay attention to us right now. We have something to say and it\u2019s going to take an hour.\u201d What <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">Apple<\/a> or <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">Microsoft<\/a> or <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">Google<\/a> or whomever decide to\u00a0<em>do<\/em>\u00a0with that very valuable attention is notable.<\/p>\n\n\n\n<p>Let\u2019s take today\u2019s keynote. Microsoft very much needs to tell a story about itself and its hardware because it is seemingly doing at least two big, new things \u2014 and maybe more. New rumors have solidified not only the ARM Surface, but also the likelihood of a dual-screened device&nbsp;<em>and<\/em>&nbsp;a new flavor of Windows, called Windows 10X.<\/p>\n\n\n\n<p>How will Microsoft explain the thinking behind these products? I\u2019m not suggesting we should naively take what\u2019s said on stage at face value, but paying attention can be instructive. We\u2019re going to learn a little more about what Microsoft thinks computers should look like, and the company is going to make an argument. Shouldn\u2019t we want to know what that argument is, even if we disagree with it?<\/p>\n\n\n\n<p>Even though it doesn\u2019t seem like it to an American audience that mostly just buys iPhones, no technology is inevitable. It has to get&nbsp;<em>invented<\/em>&nbsp;and then that thing could be good or bad. And the quality of those products and how they affect people\u2019s behavior will have real-world effects.<\/p>\n\n\n\n<p>It feels weird to have to say all this in the first place. But the techlash (a term I hate just based on the awkwardness of the portmanteau) has us all second guessing everything. Good; it should. And if all the big companies want to get together and agree to stop producing these announcement events, that\u2019s fine. But I wouldn\u2019t hold your breath.<\/p>\n\n\n\n<p>So if they\u2019re going to happen, we should be getting more out of them than just specs. Being troubled by the effects technology has on us means we should be paying\u00a0<em>more<\/em>\u00a0attention to the devices and software that causes all those effects \u2014 and on why the companies that make those products think they ought to exist in the first place.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/GtNvWysbQDI3xz_t65VzOWcrf28=\/0x0:792x528\/1200x0\/filters:focal(0x0:792x528):no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/19232117\/amazonlineup.jpg\" alt=\"Amazon is flooding the hardware gaps\" \/><figcaption>Amazon is flooding the hardware gaps<\/figcaption><\/figure>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.theverge.com\/2019\/10\/2\/20894079\/amazon-hardware-tech-kenotes-apple-microsoft-google\"><a href=\"https:\/\/www.theverge.com\/2019\/10\/2\/20894079\/amazon-hardware-tech-kenotes-apple-microsoft-google\">theverge<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is flooding the hardware gaps between Apple, Microsoft, and Google Tech keynotes reveal more than just products Today is Microsoft\u2019s big day, as you no doubt have surmised from everything I\u2019ve been writing about. Charlie Warzel at&nbsp;The New York Times&nbsp;wrote last month that he hoped these&nbsp;sorts of keynotes would become a thing of the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48],"tags":[94,44,41,127,37],"class_list":["post-3174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon","tag-apple","tag-google","tag-microsoft","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Amazon is flooding the hardware gaps<\/title>\n<meta name=\"description\" content=\"Amazon is flooding the hardware gaps Today is Microsoft\u2019s big day, as you no doubt have surmised from everything I\u2019ve been writing about. Charlie Warzel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Amazon is flooding the hardware gaps\" \/>\n<meta property=\"og:description\" content=\"Amazon is flooding the hardware gaps Today is Microsoft\u2019s big day, as you no doubt have surmised from everything I\u2019ve been writing about. Charlie Warzel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T12:48:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T08:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.vox-cdn.com\/thumbor\/EOtUhcs_GbaeSyn-I3UIJ89cxis=\/0x0:2000x1336\/920x613\/filters:focal(840x508:1160x828):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65372735\/lcimg_1f0cd47c_d035_4834_a2bd_7f25bd40fdf4.0.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.vox-cdn.com\/thumbor\/EOtUhcs_GbaeSyn-I3UIJ89cxis=\/0x0:2000x1336\/920x613\/filters:focal(840x508:1160x828):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65372735\/lcimg_1f0cd47c_d035_4834_a2bd_7f25bd40fdf4.0.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Amazon is flooding the hardware gaps\",\"datePublished\":\"2019-10-02T12:48:18+00:00\",\"dateModified\":\"2020-06-07T08:55:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\"},\"wordCount\":502,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.vox-cdn.com\/thumbor\/EOtUhcs_GbaeSyn-I3UIJ89cxis=\/0x0:2000x1336\/920x613\/filters:focal(840x508:1160x828):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65372735\/lcimg_1f0cd47c_d035_4834_a2bd_7f25bd40fdf4.0.jpg\",\"keywords\":[\"Amazon\",\"Apple\",\"Google\",\"Microsoft\",\"Technology\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/\",\"name\":\"Dazzlepop | Amazon is flooding the hardware gaps\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/amazon-is-flooding-the-hardware-gaps\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.vox-cdn.com\/thumbor\/EOtUhcs_GbaeSyn-I3UIJ89cxis=\/0x0:2000x1336\/920x613\/filters:focal(840x508:1160x828):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65372735\/lcimg_1f0cd47c_d035_4834_a2bd_7f25bd40fdf4.0.jpg\",\"datePublished\":\"2019-10-02T12:48:18+00:00\",\"dateModified\":\"2020-06-07T08:55:10+00:00\",\"description\":\"Amazon is flooding the hardware gaps Today is Microsoft\u2019s big day, as you no doubt have surmised from everything I\u2019ve been writing about. 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