{"id":3422,"date":"2019-10-07T13:48:24","date_gmt":"2019-10-07T11:48:24","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3422"},"modified":"2020-05-11T10:30:21","modified_gmt":"2020-05-11T08:30:21","slug":"way-to-create-a-written-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/way-to-create-a-written-marketing-plan\/","title":{"rendered":"Way to Create A Written Marketing Plan"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F944168932%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Way to Create A Written Marketing Plan\" title=\"Way to Create A Written Marketing Plan\" \/><\/div>\n<h3 class=\"wp-block-heading\">How To Create A Written Marketing Plan To Build Your Business<\/h3>\n\n\n\n<p>Picture this: You&#8217;re at the airport, walking down the jetway as you board your plane.&nbsp;As you walk onto the plane, the pilot greets you:&nbsp;<em>&#8220;<\/em>Hey, welcome on board! I&#8217;m really glad you&#8217;re here. I don&#8217;t actually have a flight plan and I&#8217;m not really sure where we&#8217;re going. But sit down, make yourself comfortable, and enjoy the flight!&#8221;<\/p>\n\n\n\n<p>How would you respond?\u00a0I&#8217;d get off the plane as quickly as I could, and I bet that you would too. That&#8217;s why it&#8217;s surprising how many entrepreneurs are operating their business without a plan. They don&#8217;t have a business plan and they don&#8217;t have a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">marketing plan<\/a>, and so they&#8217;re flying blind. They&#8217;re drifting in the wind instead of moving purposefully toward their destination of choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/how-to-write-marketing-plan-examples.jpg\" alt=\"Way to Create A Written Marketing Plan\" \/><\/figure>\n\n\n\n<p>That&#8217;s the reality for too many business owners today. And here&#8217;s what it looks like, in terms of day-to-day reality:<\/p>\n\n\n\n<p>\u2022 Unpredictable cash flow.<\/p>\n\n\n\n<p>\u2022 &#8220;Boom and bust&#8221; production cycles: One month, they don&#8217;t have any customers so they panic and start marketing. Then, the next month they&#8217;re so busy doing the work they&#8217;ve accumulated that there&#8217;s no time for marketing. So the next month there are no customers, and the cycle begins again.<\/p>\n\n\n\n<p>\u2022 Little control over the types of clients and customers the business serves because they have to accept whoever walks in the door that day.<\/p>\n\n\n\n<p>\u2022 No ability to project growth, which makes it difficult to know when to hire staff, invest in new equipment or move into a new office space.<\/p>\n\n\n\n<p>General uncertainty and stress over where the next customer or client is going to come from.<\/p>\n\n\n\n<p>Those are some of the most common side effects of operating without a marketing plan.&nbsp;The cure: Create a written marketing plan.<\/p>\n\n\n\n<p>The really good news is that creating your marketing plan doesn&#8217;t have to be a scary, time-consuming process. The goal is to create a short, practical, action-oriented roadmap for your business and your marketing &#8212; not a 50-page &#8220;plan&#8221; that just ends up gathering dust in a drawer somewhere.<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/02\/how-to-create-a-written-marketing-plan-to-build-your-business\/#1c2b335c1f51\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/02\/how-to-create-a-written-marketing-plan-to-build-your-business\/#1c2b335c1f51<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Create A Written Marketing Plan To Build Your Business Picture this: You&#8217;re at the airport, walking down the jetway as you board your plane.&nbsp;As you walk onto the plane, the pilot greets you:&nbsp;&#8220;Hey, welcome on board! I&#8217;m really glad you&#8217;re here. I don&#8217;t actually have a flight plan and I&#8217;m not really sure [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[108,7,237,65,631,11],"class_list":["post-3422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business-plan","tag-e-marketing","tag-forbes","tag-marketing","tag-marketing-plan","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Way to Create A Written Marketing Plan<\/title>\n<meta name=\"description\" content=\"Way to Create A Written Marketing Plan Picture this: You&#039;re at the airport, walking down the jetway as you board your plane. As you walk onto the plane\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/way-to-create-a-written-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Way to Create A Written Marketing Plan\" \/>\n<meta property=\"og:description\" content=\"Way to Create A Written Marketing Plan Picture this: You&#039;re at the airport, walking down the jetway as you board your plane. 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