{"id":3474,"date":"2019-10-10T12:18:29","date_gmt":"2019-10-10T10:18:29","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3474"},"modified":"2020-05-11T09:55:49","modified_gmt":"2020-05-11T07:55:49","slug":"latest-apple-update-based-on-marketing","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/latest-apple-update-based-on-marketing\/","title":{"rendered":"Latest Apple Update Based on Marketing"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_1024\/public\/20190930_TechSpeak_Bluetooth_3x2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Latest Apple Update Based on Marketing\" title=\"Latest Apple Update Based on Marketing\" \/><\/div>\n<h3 class=\"wp-block-heading\">APPLE\u2019S LATEST UPDATE CRIPPLES LOCATION-BASED MARKETING<\/h3>\n\n\n\n<p> Why prices for location data might soon go up. Latest Apple Update Based on Marketing<\/p>\n\n\n\n<p>After taking on companies that <a href=\"https:\/\/adage.com\/article\/digital\/safari-browser-update-driving-marketers-crazy\/316661\">track consumers all over the web<\/a>, <a href=\"https:\/\/www.apple.com\">Apple<\/a> has now set its sights on app publishers that track consumers all over the real world. In mid-September <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Apple<\/a> released iOS 13, which is a software update offering new features and improvements. Among those changes: It asks users if they want to opt-in to share their location with app makers.<\/p>\n\n\n\n<p>The iOS 13 update, for instance, will ask users if they want to allow an app publisher Bluetooth access. Although most people associate Bluetooth with sound, it can also determine a person\u2019s location through various means, such as planting beacons at car dealerships, malls or stores. Open the Best Buy app, for example, and a prompt from Apple will display: \u201c<a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Best Buy<\/a> would like to use Bluetooth. This will allow Best Buy to find and connect to Bluetooth accessories. This app may also use Bluetooth to know when you\u2019re nearby.\u201d<\/p>\n\n\n\n<p>In the example above, the user might question why Best Buy needs Bluetooth access and deny the retailer permission to access that data altogether. Apple\u2019s software update also prevents other methods app publishers use to track consumers. For instance, companies could previously learn a user\u2019s location if they walked by a public WiFi hotspot. With Apple\u2019s update, they no longer can.Apple\u2019s iOS operating system has a 48 percent market share in the U.S., according to Amazon-owned Statista. Thus, the company\u2019s latest update makes it significantly harder to track nearly half of all smartphone users. Apple did not return requests for comment by press time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.impactbnd.com\/hubfs\/apple-update-location-opt-in.jpg\" alt=\"Latest Apple Update Based on Marketing\" \/><figcaption>Latest Apple Update Based on Marketing<\/figcaption><\/figure>\n\n\n\n<p><strong>What it means for marketers<\/strong><\/p>\n\n\n\n<p>Apple\u2019s update isn\u2019t necessarily aimed at legitimate retailers such as Best Buy, but it does target app publishers that capture user location data through questionable means.<\/p>\n\n\n\n<p>\u201cWallpaper apps, mobile games, a flashlight app, ringtones\u2014these are apps where users might not have known that their locations were being collected in the first place,\u201d says Joshua Anton, founder and CEO of data location services company <a href=\"https:\/\/www.dazzlepop.net\">X-Mode<\/a>. \u201cApple\u2019s latest update is going to have a bigger effect on those folks.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/adage.com\/article\/digital\/apples-latest-update-cripples-location-based-marketing\/2202256\">https:\/\/adage.com\/article\/digital\/apples-latest-update-cripples-location-based-marketing\/2202256<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>APPLE\u2019S LATEST UPDATE CRIPPLES LOCATION-BASED MARKETING Why prices for location data might soon go up. Latest Apple Update Based on Marketing After taking on companies that track consumers all over the web, Apple has now set its sights on app publishers that track consumers all over the real world. In mid-September Apple released iOS 13, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[94,44,328,7,177,65],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-amazon","tag-apple","tag-best-buy","tag-e-marketing","tag-ios","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Latest Apple Update Based on Marketing<\/title>\n<meta name=\"description\" content=\"Latest Apple Update Based on Marketing After taking on companies that track consumers all over the web, Apple has now set its sights on app publishers\" \/>\n<meta name=\"robots\" content=\"index, follow, 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