{"id":3525,"date":"2019-10-12T13:32:23","date_gmt":"2019-10-12T11:32:23","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3525"},"modified":"2020-06-01T11:28:50","modified_gmt":"2020-06-01T09:28:50","slug":"digital-strategy-can-puts-technology-second","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-strategy-can-puts-technology-second\/","title":{"rendered":"Digital Strategy can Puts Technology Second"},"content":{"rendered":"
\"Digital<\/div>\n

Why An Effective Digital-First Strategy Puts Technology Second<\/p>\n\n\n\n

The tendency to prioritize technology can make you lose sight of what matters most: relationships.GETTY Digital Strategy can Puts Technology Second<\/p>\n\n\n\n

Today, every business is powered by data<\/a>. When consumers worldwide \u2014 and, more specifically, your customers \u2014 demand data-driven results, it\u2019s easy to assume your entire focus should be on the technology that can deliver them.<\/p>\n\n\n\n

An unwavering focus on technology, however, is a recipe for losing customers. After all, they\u2019re the ones driving the digital transformation<\/a> of businesses, not technology. Regardless of what industry you\u2019re in, your customers are living in a digital world<\/a>. They\u2019re always connected, always talking, and always engaged.<\/p>\n\n\n\n

Your customers don\u2019t see themselves as having strong relationships with particular technologies. Rather, technology strengthens their relationships<\/a> with one another. Similarly, your technology should allow you to build stronger relationships with customers, team members, and business partners. If it\u2019s not, it\u2019s just getting in the way. <\/p>\n\n\n\n

A Means to an End<\/strong><\/h2>\n\n\n\n

If you\u2019re one of the many companies committed to implementing a digital-first strategy to start the next decade, ensure that that strategy centers on how<\/em> you deliver your product or service, not merely the tech<\/a> you use to do so. Fixating on particular platforms or software misses the point. <\/p>\n\n\n\n

Instead, focus on the goals you want to achieve, and zone in on the technologies that can best help you achieve them. No tool, no matter how sophisticated, is a panacea. However, most businesses can benefit from a digital strategy anchored by these three principles:<\/p>\n\n\n\n

\"Digital
Digital Strategy can Puts Technology Second<\/figcaption><\/figure>\n\n\n\n

1. Transparency<\/strong> <\/h3>\n\n\n\n

Customers want to know that your company is prepared to do business in a digital world, and thanks to technology, modern business leaders have unprecedented access to insights<\/a> about their customers and their own organizations. Yet in an age when high-profile data breaches make headlines almost daily, it\u2019s easy to see why consumers are wary of entrusting companies with their personal information. To beat the odds, remember that earning customer trust isn\u2019t about the data you\u2019re asking for, but rather customer confidence in how that data is managed. <\/p>\n\n\n\n

In fact, Salesforce found<\/a> that 92 percent of customers are more likely to trust businesses with data if they\u2019re given control over what information is collected, and 91 percent of customers will trust a company more if the business is transparent about how customer information will be used. To gain consumer confidence, you must be willing to state how that data will be securely stored and how you plan to use it to improve. You can do this by creating content that takes customers behind the scenes. If you\u2019re open and honest with your customers, they\u2019ll be more willing to stick with you<\/a> when technology fails you. <\/p>\n\n\n\n

2. Personalization<\/strong><\/h3>\n\n\n\n

Consumers want personalized experiences, and technology can help you deliver them. But you\u2019ll need more than just the technology. Delivering personalization across the countless touchpoints that exist in the modern consumer journey requires loads of data. Consumers are real people who grow and change \u2014 meaning your approach to providing personalization needs to continuously grow and change. Your company alone can collect and analyze data, but let\u2019s face it: Two heads are better than one. <\/p>\n\n\n\n

By establishing a broad network of partnerships with companies that have data and insights complementary to yours, you\u2019ll have a more complete picture of what consumers want. That\u2019s why TCL, a home electronics manufacturer, partnered with Roku, the popular video streaming device, to create a smart TV that uses Roku\u2019s user experience capabilities to personalize the user interface, curating relevant content and even allowing customers to edit their home screens. Sure, the technology and data themselves are important, but business partnerships are crucial if you want to realize the personalization benefits they can offer.<\/p>\n\n\n\n

3. Human Interaction<\/strong> <\/h3>\n\n\n\n

Technology has created a sort of digital arms race that often blinds companies to what customers and business partners really want. Rick DeRose, managing partner and co-founder of Acertitude, an executive search firm, has seen this play out many times. \u201cWith so many companies embracing automation, you\u2019d be forgiven for thinking that human interaction is no longer a priority,\u201d he says<\/a>. But \u201cautomation liberates humans to do what we do best: meet people, cultivate relationships, and make smart decisions that create value.\u201d<\/p>\n\n\n\n

Technology should be used to foster open communication among team members and between you and your business partners. Seventy percent<\/a> of customers still prefer human interaction over communicating with bots, and your colleagues and partners are no different. Customers want and expect digital engagement<\/a> across a wide variety of channels, but they want these channels to supplement or lead to more impactful human interactions, not replace them entirely. <\/p>\n\n\n\n

Digital transformation is about people, not robots. Keep these principles in mind as you plan your own digital strategy, and the important human relationships that power your business will become even stronger.<\/p>\n\n\n\n

For more Technology Articles: https:\/\/www.dazzlepop.net\/site\/category\/technology\/<\/a><\/p>\n\n\n\n

Source: forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Why An Effective Digital-First Strategy Puts Technology Second The tendency to prioritize technology can make you lose sight of what matters most: relationships.GETTY Digital Strategy can Puts Technology Second Today, every business is powered by data. When consumers worldwide \u2014 and, more specifically, your customers \u2014 demand data-driven results, it\u2019s easy to assume your entire focus […]<\/p>\n","protected":false},"author":3,"featured_media":8453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48],"tags":[31,77,47,37],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business","tag-digital-marketing","tag-strategy","tag-technology"],"yoast_head":"\nDazzlepop | Digital Strategy can Puts Technology Second<\/title>\n<meta name=\"description\" content=\"Digital Strategy can Puts Technology Second Today, every business is powered by data. 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