{"id":3661,"date":"2019-10-21T11:02:40","date_gmt":"2019-10-21T09:02:40","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3661"},"modified":"2020-10-12T10:23:51","modified_gmt":"2020-10-12T08:23:51","slug":"youtube-has-partnered-with-merchbar","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/youtube-has-partnered-with-merchbar\/","title":{"rendered":"YouTube has partnered with Merchbar"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/10\/d3f1c734-203b-4886-a13b-c8a3403cc459.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"YouTube has partnered with Merchbar\" title=\"YouTube has partnered with Merchbar\" \/><\/div>\n<p>YouTube to Sell Artists\u2019 Merchandise Underneath Videos. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">YouTube<\/a> has partnered with <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">Merchbar<\/a> to help artists sell official merchandise on their video pages.<\/p>\n\n\n\n<p>This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos.<\/p>\n\n\n\n<p>Merchbar is currently home to over 1,000,000 items from 35,000 artists, making it one of the world\u2019s largest music merchandise aggregator providers.<\/p>\n\n\n\n<p>In an&nbsp;<a href=\"https:\/\/artists.youtube.com\/news\/merchbar-and-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">announcement<\/a>, YouTube emphasizes how it\u2019s working to become a more valuable platform for artists:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThis collaboration is another way YouTube is working with artists to become their most valuable platform, providing a single place to share their music, promote upcoming tour dates and showcase their own official merchandise to a global audience.\u201d<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/10\/youtube-ios-app.jpg?w=730&amp;crop=1\" alt=\"YouTube has partnered with Merchbar\" \/><figcaption>YouTube has partnered with Merchbar<\/figcaption><\/figure>\n\n\n\n<p>YouTube is also becoming a stronger platform for fans of artists, as they now have direct access to official merchandise as they\u2019re watching the artists\u2019 latest music videos.<\/p>\n\n\n\n<p>One limitation of this feature is that orders still have to be completed through Merchbar. That means clicking on a merch item will bring you to a shopping page on the Merchbar website.<\/p>\n\n\n\n<p>It would arguably be better for users if the order could be completed through <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">Google<\/a>\u2019s payment system without having to leave <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">YouTube<\/a>.<\/p>\n\n\n\n<p>Eligible artists with an Official Artist Channel and a Merchbar store with US fulfillment enabled can sign up for the merch shelf in YouTub Studio.<\/p>\n\n\n\n<p>This feature will first be rolling out in the US, with plans to expand internationally in the near future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/youtube-to-sell-artists-merchandise-underneath-videos\/331197\/\"><a href=\"https:\/\/www.searchenginejournal.com\/youtube-to-sell-artists-merchandise-underneath-videos\/331197\/\">searchenginejournal<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube to Sell Artists\u2019 Merchandise Underneath Videos. YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. Merchbar is currently home to over 1,000,000 items from 35,000 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48],"tags":[41,773,117,406,37,85],"class_list":["post-3661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-merchbar","tag-platform","tag-searchenginejournal","tag-technology","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | YouTube has partnered with Merchbar<\/title>\n<meta name=\"description\" content=\"YouTube has partnered with Merchbar This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl,\" \/>\n<meta name=\"robots\" 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