{"id":3667,"date":"2019-10-21T11:06:40","date_gmt":"2019-10-21T09:06:40","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3667"},"modified":"2020-05-30T14:13:10","modified_gmt":"2020-05-30T12:13:10","slug":"using-python-for-technical-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/using-python-for-technical-seo\/","title":{"rendered":"Using Python for Technical SEO"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/10\/an-introduction-to-python-for-technical-seo.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Using Python for Technical SEO\" title=\"Using Python for Technical SEO\" \/><\/div>\n<p>Using Python for Technical SEO: What You Need to Know<\/p>\n\n\n\n<p>Python has been receiving a lot of attention within the SEO community recently.<\/p>\n\n\n\n<p>So, being the curious technical <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> that I am, I started looking into why and before I knew it, I was deep into learning and applying it.<\/p>\n\n\n\n<p>It\u2019s fair to say that I have fallen in love with the language over the past few months that I have been learning it and want to share it with everyone, to show how it can help automate SEO tasks.<\/p>\n\n\n\n<p>I\u2019m not a data scientist and I don\u2019t have a computer science background, but the beauty of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Python<\/a> is you don\u2019t need to have experience in either of these things in order to understand and start using it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/01\/How-to-Use-Python-to-Analyze-SEO-Data-A-Reference-Guide.png\" alt=\"Using Python for Technical SEO\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Python?<\/h2>\n\n\n\n<p>In short, Python is an open-source, object-oriented interactive programming language that is interpreted line by line.<\/p>\n\n\n\n<p>With simple and easy to learn syntax, as well as advanced readability and support for a number of modules and libraries, Python is well-loved due to the increased productivity it provides.<\/p>\n\n\n\n<p>As a testament to this, Python is used by some of the biggest organizations in the world to power their platforms, perform data analysis, and run their machine learning models.<\/p>\n\n\n\n<p>Companies including Google, YouTube, Netflix, NASA, Spotify, and IBM have publicly stated Python has been an important part of their growth, due to its simplicity, speed, and scalability.<\/p>\n\n\n\n<p>In fact, Google\u2019s first web-crawler&nbsp;<a href=\"https:\/\/realpython.com\/world-class-companies-using-python\/#google\" target=\"_blank\" rel=\"noreferrer noopener\">was actually written<\/a>&nbsp;in Python and it remains one of their official server-side languages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Run Python<\/h3>\n\n\n\n<p>You can run Python scripts in a number of ways, depending on what works best for you.<\/p>\n\n\n\n<p>Most systems come with Python already installed, although it\u2019s worth noting that this will more than likely be Python 2, which will be&nbsp;<a href=\"https:\/\/realpython.com\/world-class-companies-using-python\/#google\" target=\"_blank\" rel=\"noreferrer noopener\">officially deprecated in 2020<\/a>&nbsp;now that Python 3 is deemed stable.<\/p>\n\n\n\n<p>You can run Python from your terminal or command line IDE (Integrated Development Environment) or use cloud-based alternatives including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/jupyter.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jupyter Notebooks<\/a>.<\/li><li><a href=\"https:\/\/colab.research.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Colab<\/a>.<\/li><\/ul>\n\n\n\n<p>These provide an easier experience for beginners to learn and test elements of code line by line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Python Libraries<\/h2>\n\n\n\n<p>The main power of Python is in its libraries, which enable a number of add-ons including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Data extraction.<\/li><li>Analysis and preparation.<\/li><li>Scientific computing.<\/li><li>Natural language processing.<\/li><li>Machine learning.<\/li><\/ul>\n\n\n\n<p>Some useful libraries for tasks involving data analysis and automation include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TensorFlow:<\/strong>&nbsp;An open-source machine learning library.<\/li><li><strong>NumPy:<\/strong>&nbsp;Useful for scientific computing.<\/li><li><strong>SciPy:<\/strong>&nbsp;Used for scientific and technical computing.<\/li><li><strong>SciKit Lear:<\/strong>&nbsp;Machine learning for data mining and analysis.<\/li><li><strong>Pandas:<\/strong>&nbsp;Used for data manipulation and analysis.<\/li><li><strong>SpaCy:<\/strong>&nbsp;A great natural language processing library.<\/li><li><strong>Requests:<\/strong>&nbsp;A library for making HTTP requests.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Python Can Help with Technical SEO<\/h2>\n\n\n\n<p>While having an understanding of the languages which power the websites we work on (such as HTML, CSS, and JavaScript) is important, Python provides many automation opportunities for low-level tasks which we would usually spend several hours undertaking.<\/p>\n\n\n\n<p>Python empowers SEO professionals in a number of ways as it not only enables us to automate repetitive tasks, but also to extract and analyze large data sets.<\/p>\n\n\n\n<p>The amount of data marketers work with is only increasing, so being able to efficiently analyze this will help to solve many complex problems in a shorter amount of time.<\/p>\n\n\n\n<p>This in turn saves valuable time and allows us to be more efficient in undertaking other important SEO tasks.<\/p>\n\n\n\n<p>These factors combined have led to a growth in the popularity of Python amongst SEO professionals.<\/p>\n\n\n\n<p>The ability to better understand data will not only help us do our jobs better, but will also allow us to make data-driven decisions.<\/p>\n\n\n\n<p>These decisions will then enable us to provide concrete insights for our clients and stakeholders and have more confidence in the recommendations we implement.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/python-technical-seo\/330515\/?ver=330515X3\">searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Python for Technical SEO: What You Need to Know Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I knew it, I was deep into learning and applying it. It\u2019s fair to say that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,219,406,8,37],"class_list":["post-3667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-python","tag-searchenginejournal","tag-seo","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Using Python for Technical SEO<\/title>\n<meta name=\"description\" content=\"Using Python for Technical SEO So, being the curious technical SEO that I am, I started looking into why and before I knew it,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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