{"id":3705,"date":"2019-10-23T18:50:51","date_gmt":"2019-10-23T16:50:51","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3705"},"modified":"2020-05-06T09:53:11","modified_gmt":"2020-05-06T07:53:11","slug":"google-play-store-giving-an-age-rating-finger-to-fleksy","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-play-store-giving-an-age-rating-finger-to-fleksy\/","title":{"rendered":"Google Play Store giving an age-rating finger to Fleksy"},"content":{"rendered":"
\"Google<\/div>\n

Google Play Store giving an age-rating finger to Fleksy. Platform power is a helluva a drug. Do a search on\u00a0Google\u2019s\u00a0<\/a>\u00a0Play store in Europe and you\u2019ll find the company\u2019s own\u00a0Gboard app<\/a>\u00a0has an age rating of\u00a0PEGI 3<\/a>\u00a0\u2014 aka the pan-European game information labelling system which signifies content is suitable for all age groups.<\/p>\n\n\n\n

PEGI 3 means it may still contain a little cartoon violence. Say, for example, an emoji fist or middle finger.<\/p>\n\n\n\n

Now do a search on Play <\/strong><\/a> for the rival Fleksy keyboard app<\/a> and you\u2019ll find it has a PEGI 12 age rating. This label signifies the rated content can contain slightly more graphic fantasy violence and mild bad language.<\/p>\n\n\n\n

The discrepancy in labelling suggests there\u2019s a material difference between Gboard and Fleksy \u2014 in terms of the content you might encounter. Yet both are pretty similar keyboard apps \u2014 with features like predictive emoji and baked in GIFs. Gboard also lets you create custom emoji<\/a>. While Fleksy puts mini apps at your fingertips<\/a>.<\/p>\n\n\n\n

A more major difference is that Gboard is made by Play Store owner and platform controller, Google<\/a>. Whereas Fleksy is an indie keyboard that since 2017<\/a> has been developed by ThingThing, a startup<\/a> based out of Spain.<\/p>\n\n\n\n

Fleksy\u2019s keyboard didn\u2019t used to carry a 12+ age rating \u2014 this is a new development. Not based on its content changing but based on Google<\/a> enforcing its Play Store policies differently.<\/p>\n\n\n\n

The Fleksy app, which has been on the Play Store for around eight years at this point \u2014 and per Play Store install stats has had more than 5M downloads to date \u2014 was PEGI 3 rating until earlier this month. But then Google stepped in and forced the team to up the rating to 12. Which means the Play Store description for Fleksy in Europe now rates it PEGI 12 and specifies it contains \u201cMild Swearing\u201d.<\/p>\n\n\n\n

\"Google
Google Play Store giving an age-rating finger to Fleksy<\/figcaption><\/figure><\/div>\n\n\n\n

The Play store\u2019s system for age ratings requires developers to fill in a content ratings form<\/a>, responding to a series of questions about their app\u2019s content, in order to obtain a suggested rating.<\/p>\n\n\n\n

Fleksy\u2019s team have done so over the years \u2014 and come up with the PEGI 3 rating without issue. But this month they found they were being issued the questionnaire multiple times and then that their latest app update was blocked without explanation \u2014 meaning they had to reach out to Play Developer Support to ask what was going wrong.<\/p>\n\n\n\n

After some email back and forth with support staff they were told that the app contained age inappropriate emoji content. Here\u2019s what Google wrote:<\/p>\n\n\n\n

During review, we found that the content rating is not accurate for your app\u2026 Content ratings are used to inform consumers, especially parents, of potentially objectionable content that exists within an app.<\/p>

For example, we found that your app contains content (e.g. emoji) that is not appropriate for all ages. Please refer to the attached screenshot.<\/p><\/blockquote>\n\n\n\n

In the attached screenshot Google\u2019s staff fingered the middle finger emoji as the reason for blocking the update:<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

\u201cWe never thought a simple emoji is meant to be 12+,\u201d ThingThing CEO Olivier Plante tells us.<\/p>\n\n\n\n

With their update rejected the team was forced to raise the rating of Fleksy to PEGI 12 \u2014 just to get their update unblocked so they could push out a round of bug fixes for the app.<\/p>\n\n\n\n

That\u2019s not the end of the saga, though. Google\u2019s Play Store team is still<\/em> not happy with the regional age rating for Fleksy \u2014 and wants to push the rating even higher \u2014 claiming, in a subsequent email, that \u201cyour app contains mature content (e.g. emoji) and should have higher rating\u201d.<\/p>\n\n\n\n

Now, to be crystal clear, Google\u2019s own Gboard app also contains the middle finger emoji. We are 100% sure of this because we double-checked\u2026<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Emojis available on Google\u2019s Gboard keyboard, including the \u2018screw you\u2019 middle finger. Photo credit: Romain Dillet\/TechCrunch<\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more: https:\/\/techcrunch.com\/2019\/10\/23\/googles-play-store-is-giving-an-age-rating-finger-to-fleksy-a-gboard-rival\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Google Play Store giving an age-rating finger to Fleksy. Platform power is a helluva a drug. Do a search on\u00a0Google\u2019s\u00a0\u00a0Play store in Europe and you\u2019ll find the company\u2019s own\u00a0Gboard app\u00a0has an age rating of\u00a0PEGI 3\u00a0\u2014 aka the pan-European game information labelling system which signifies content is suitable for all age groups. PEGI 3 means it […]<\/p>\n","protected":false},"author":3,"featured_media":8025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[224,41,36,225,711],"class_list":["post-3705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fleksy","tag-google","tag-news","tag-play-store","tag-techcrunch"],"yoast_head":"\nDazzlepop | Google Play Store giving an age-rating finger to Fleksy<\/title>\n<meta name=\"description\" content=\"Google Play Store giving an age-rating finger to Fleksy. Platform power is a helluva a drug. 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