{"id":3763,"date":"2019-10-28T09:20:17","date_gmt":"2019-10-28T07:20:17","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3763"},"modified":"2020-04-30T13:15:32","modified_gmt":"2020-04-30T11:15:32","slug":"tf-idf-what-it-is-how-it-can-help-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/tf-idf-what-it-is-how-it-can-help-seo\/","title":{"rendered":"TF-IDF: What It Is &amp; How It Can Help SEO"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/10\/tdf_pic_2var_fin.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"TF-IDF: What It Is & How It Can Help SEO\" title=\"TF-IDF: What It Is & How It Can Help SEO\" \/><\/div>\n<p>TF-IDF: What It Is &amp; How It Can Help <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a>. Like many other concepts in SEO, TF-IDF it a topic that is much debated.<\/p>\n\n\n\n<p>First, you read about it being a silver bullet to rank your content on Google.<\/p>\n\n\n\n<p>Then, immediately, you hear that TF-IDF is so&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/google-tf-idf\/304361\">old-school<\/a>&nbsp;that it isn\u2019t worth any effort.<\/p>\n\n\n\n<p>The truth usually lies somewhere in the middle.<\/p>\n\n\n\n<p>This post will explore why you shouldn\u2019t expect <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">TF-IDF<\/a> to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TF-IDF: What Kind of Beast Is That?<\/h2>\n\n\n\n<p>For a human brain, it doesn\u2019t take any math to tell what my article is about. It\u2019s about TF-IDF, right?<\/p>\n\n\n\n<p>But when relevancy is evaluated (and, most importantly, compared for several articles) by a machine, we need a numeric representation to see that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Article A is about TF-IDF (as opposed to, say, link building).<\/li><li>Article A is more about TF-IDF than article B.<\/li><\/ul>\n\n\n\n<p>Could we simply count the number of times our keyword, TF-IDF, appears in each document?<\/p>\n\n\n\n<p>No, thus we obviously ignore the size of the documents.<\/p>\n\n\n\n<p>Could we compare the count of our keyword to the total number of words?<\/p>\n\n\n\n<p>This is what we call&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Keyword_density\" target=\"_blank\" rel=\"noreferrer noopener\">keyword density<\/a>&nbsp;\u2013 a widely used content optimization metric of the past.<\/p>\n\n\n\n<p>But relying on keyword density makes me think that the word \u201cto be\u201d (not \u201cTF-IDF\u201d) is the most prominent one in this article.<\/p>\n\n\n\n<p>Is there a way to adjust my calculations for the fact that some words appear more frequently in speech in general?<\/p>\n\n\n\n<p>This is where TF-IDF comes into play, letting us see how \u201cTF-IDF\u201d use frequency in this article compares to its average use frequency across other documents on the Web.<\/p>\n\n\n\n<p>Thus, we\u2019re able to pay less attention to all the commonly used words and distinguish a very specific topic for a particular piece of content.<\/p>\n\n\n\n<p>The formula for my calculations looks like this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/10\/screenshot-1.png\" alt=\"TF-IDF: What It Is &amp; How It Can Help SEO\" class=\"wp-image-331077\" \/><\/figure><\/div>\n\n\n\n<p>Or, to put it simply (disclaimer: I\u2019m purposefully oversimplifying here for the sake of conveying the basic idea), we\u2019re taking:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Term Frequency =&nbsp;<\/strong>(count of the term) \/ (total word count in the document)<\/li><li><strong>Inverse Document Frequency =<\/strong>&nbsp;log (number of docs) \/ (docs containing keyword)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.searchenginejournal.com\/tf-idf-can-it-really-help-your-seo\/331075\/?ver=331075X3\">https:\/\/www.searchenginejournal.com\/tf-idf-can-it-really-help-your-seo\/331075\/?ver=331075X3<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>TF-IDF: What It Is &amp; How It Can Help SEO. Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so&nbsp;old-school&nbsp;that it isn\u2019t worth any effort. The truth usually [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[200,8,226],"class_list":["post-3763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-optimize","tag-seo","tag-tf-idf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | TF-IDF: What It Is &amp; How It Can Help SEO<\/title>\n<meta name=\"description\" content=\"TF-IDF: What It Is &amp; How It Can Help SEO. Like many other concepts in SEO, TF-IDF it a topic that is much debated. 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