{"id":3861,"date":"2019-11-06T09:07:59","date_gmt":"2019-11-06T07:07:59","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3861"},"modified":"2020-04-27T12:27:50","modified_gmt":"2020-04-27T10:27:50","slug":"what-is-next-for-content-management-systems","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/","title":{"rendered":"What is Next For Content Management Systems"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/specials-images.forbesimg.com\/imageserve\/816887330\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What is Next For Content Management Systems\" title=\"What is Next For Content Management Systems\" \/><\/div>\n<p>What is Next For Content Management Systems. Can content management systems help marketers upgrade the relevance of their content?\u00a0Is the shift from content management to digital experience management a substantive step forward or alluring semantics?<\/p>\n\n\n\n<p>To help sort out the shifting landscape, I asked Michael Sullivan, CEO of the digital experience firm Acquia, for his thoughts.<\/p>\n\n\n\n<p><strong>Paul Talbot:&nbsp;<\/strong>One would think it\u2019s fairly straightforward to give users the content they want.&nbsp;Is it?<\/p>\n\n\n\n<p><strong>Michael Sullivan:<\/strong>&nbsp;It\u2019s true that serving up a specific piece of content is not difficult.&nbsp;But that assumes that you know the user\u2019s interests, you know which content is relevant, and that you know how to engage them through the right communications channel.&nbsp;&nbsp;Each of these things bring a lot of complexity.<\/p>\n\n\n\n<p>To be successful, you need technology to build user profiles by correlating a variety of different data points from many different systems.&nbsp;&nbsp;You also need to be able to organize, and understand, content and have the intelligence to match this up with user profiles.&nbsp;<\/p>\n\n\n\n<p>Easier said than done.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.saltmanage.com\/wp-content\/uploads\/2019\/08\/shutterstock_393684265.jpg\" alt=\"What is Next For Content Management Systems\" \/><\/figure>\n\n\n\n<p><strong>Talbot:&nbsp;<\/strong>When marketers try to line up their CMS with what they believe people want, what gets in the way of good decision making?<\/p>\n\n\n\n<p><strong>Sullivan:<\/strong>&nbsp;There are a number of challenges brands face when trying to deliver content online to customers and prospective customers. &nbsp;Acquia actually surveyed marketers last year about some of these challenges. &nbsp;We found that nearly three-fourths of marketers globally feel like technology has made it harder, not easier, to offer customers personalized experiences &#8211; with 83 percent saying that customer data lives in silos.<\/p>\n\n\n\n<p>Ultimately, marketers are investing in technology to improve the digital experience for customers &#8211; to create efficiencies with automation, to better personalize content, etc.<\/p>\n\n\n\n<p>However, there are so many disparate technologies that often are closed systems and do not connect. \u00a0As a result, data lives in silos. \u00a0So, despite this investment in technology, it\u2019s becoming a barrier to digital experience, not an enabler.<\/p>\n\n\n\n<p>For more Business Articles: <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">https:\/\/www.dazzlepop.net\/site\/category\/business\/<\/a><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/paultalbot\/2019\/10\/25\/whats-next-for-content-management-systems\/#47094b4715f3\">https:\/\/www.forbes.com\/sites\/paultalbot\/2019\/10\/25\/whats-next-for-content-management-systems\/#47094b4715f3<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Next For Content Management Systems. Can content management systems help marketers upgrade the relevance of their content?\u00a0Is the shift from content management to digital experience management a substantive step forward or alluring semantics? To help sort out the shifting landscape, I asked Michael Sullivan, CEO of the digital experience firm Acquia, for his [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[93,31,183,46],"class_list":["post-3861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-b2b-marketing","tag-business","tag-cms","tag-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | What is Next For Content Management Systems<\/title>\n<meta name=\"description\" content=\"What is Next For Content Management Systems. Can content management systems help marketers upgrade the relevance of their content?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | What is Next For Content Management Systems\" \/>\n<meta property=\"og:description\" content=\"What is Next For Content Management Systems. Can content management systems help marketers upgrade the relevance of their content?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-06T07:07:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T10:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/816887330\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/816887330\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"What is Next For Content Management Systems\",\"datePublished\":\"2019-11-06T07:07:59+00:00\",\"dateModified\":\"2020-04-27T10:27:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/816887330\/960x0.jpg?fit=scale\",\"keywords\":[\"B2B Marketing\",\"business\",\"CMS\",\"management\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/\",\"name\":\"Dazzlepop | What is Next For Content Management Systems\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-is-next-for-content-management-systems\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/816887330\/960x0.jpg?fit=scale\",\"datePublished\":\"2019-11-06T07:07:59+00:00\",\"dateModified\":\"2020-04-27T10:27:50+00:00\",\"description\":\"What is Next For Content Management Systems. 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