{"id":3880,"date":"2019-11-07T15:20:03","date_gmt":"2019-11-07T13:20:03","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3880"},"modified":"2020-03-18T15:16:21","modified_gmt":"2020-03-18T13:16:21","slug":"the-new-dot-com-bubble-is-here-its-called-online-advertising","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/","title":{"rendered":"The new dot com bubble is here: it\u2019s called online advertising"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The new dot com bubble is here: it\u2019s called online advertising\" title=\"The new dot com bubble is here: it\u2019s called online advertising\" \/><\/div>\n<p>The new dot com bubble is here: it\u2019s called online advertising<\/p>\n\n\n\n<p>In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?<\/p>\n\n\n\n<p>ometime in June 2003,\u00a0\u00a0Mel Karmazin, the president of Viacom, one of the largest media conglomerates in the world, walked into the <a href=\"http:\/\/www.Google.com\">Google <\/a>offices in Mountain View, California. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Google <\/a>was a hip, young tech company that made money \u2013 actual money! \u2013 off the internet. Karmazin was there to find out how.<\/p>\n\n\n\n<p>Larry Page and Eric Schmidt, Google\u2019s founder and its CEO respectively, were already seated in the conference room when co-founder Sergey Brin came in, out of breath. He was wearing shorts. And roller skates.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/useruploads.cdn-thecorrespondent.com\/image\/2147IbMC7Uoa_Y-y8ETeqUjzDJ4=\/904x820\/tc-useruploads-images\/b0f5acef3d4f4d86ab6a9d980ba7d69a.png\" alt=\"The new dot com bubble is here: it\u2019s called online advertising\" \/><figcaption>The new dot com bubble is here: it\u2019s called online advertising<\/figcaption><\/figure>\n\n\n\n<p>The Google guys told Karmazin that the search engine\u2019s earnings came from selling advertisements. Companies could buy paid links to websites that would appear at the top of users\u2019 search results. And Google worked as a middleman, connecting websites with ad space to advertisers eager to get their banners seen.<\/p>\n\n\n\n<p>Schmidt continued: &#8220;Our business is highly measurable. We know that if you spend X dollars on ads, you\u2019ll get Y dollars in revenues.&#8221; At Google, Schmidt maintained, you pay only for what works.<\/p>\n\n\n\n<p>Karmazin was horrified. He was an old fashioned advertising man, and where he came from, a Super Bowl ad cost three million dollars. Why? Because that\u2019s how much it cost. What does it yield? Who knows.&nbsp;<\/p>\n\n\n\n<p>&#8220;I\u2019m selling $25bn of advertising a year,&#8221; Karmazin said. &#8220;Why would I want anyone to know what works and what doesn\u2019t?&#8221;<\/p>\n\n\n\n<p>Leaning on the table, hands folded, he gazed at his hosts and told them: &#8220;You\u2019re fucking with the magic.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is Google hacking your brain?<\/h2>\n\n\n\n<p>For more than a century, advertising was an art, not a science. Hard data didn\u2019t exist. An advertising guru of the\u00a0Don Draper\u00a0\u00a0type proclaimed: &#8220;What you call love was invented by guys like me to sell\u00a0nylons&#8221;\u00a0\u00a0\u2013 and advertisers could only hope it was true. You put your commercials on the air, you put your brand in the paper, and you started praying. Would anyone see the ad? Would anyone act on it? Nobody knew.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/thecorrespondent.com\/100\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/235539700-50841f34\">https:\/\/thecorrespondent.com\/100\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/235539700-50841f34<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising? ometime in June 2003,\u00a0\u00a0Mel Karmazin, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[77,41,6],"class_list":["post-3880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-google","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising<\/title>\n<meta name=\"description\" content=\"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising\" \/>\n<meta property=\"og:description\" content=\"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-07T13:20:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-18T13:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"The new dot com bubble is here: it\u2019s called online advertising\",\"datePublished\":\"2019-11-07T13:20:03+00:00\",\"dateModified\":\"2020-03-18T13:16:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\",\"keywords\":[\"Digital Marketing\",\"Google\",\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\",\"name\":\"Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\",\"datePublished\":\"2019-11-07T13:20:03+00:00\",\"dateModified\":\"2020-03-18T13:16:21+00:00\",\"description\":\"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage\",\"url\":\";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\",\"contentUrl\":\";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg\",\"caption\":\"The new dot com bubble is here: it\u2019s called online advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new dot com bubble is here: it\u2019s called online advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising","description":"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising","og_description":"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks","og_url":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-11-07T13:20:03+00:00","article_modified_time":"2020-03-18T13:16:21+00:00","og_image":[{"url":"https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"The new dot com bubble is here: it\u2019s called online advertising","datePublished":"2019-11-07T13:20:03+00:00","dateModified":"2020-03-18T13:16:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/"},"wordCount":414,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage"},"thumbnailUrl":";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","keywords":["Digital Marketing","Google","Social Media"],"articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/","url":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/","name":"Dazzlepop | The new dot com bubble is here: it\u2019s called online advertising","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage"},"thumbnailUrl":";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","datePublished":"2019-11-07T13:20:03+00:00","dateModified":"2020-03-18T13:16:21+00:00","description":"The new dot com bubble is here: it\u2019s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#primaryimage","url":";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","contentUrl":";https:\/\/useruploads.cdn-thecorrespondent.com\/image\/NTWtv5nA7KnDQE4k5ncwGR5cVAY=\/1366x768\/tc-useruploads-images\/287f6b4e57f9400798e7558b5a6bd1be.jpg","caption":"The new dot com bubble is here: it\u2019s called online advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/the-new-dot-com-bubble-is-here-its-called-online-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"The new dot com bubble is here: it\u2019s called online advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":6936,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/3880\/revisions\/6936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/6937"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}